- Tesco Sponsors The Return Of 'Supermarket Sweep'
Around the Net In MAD London, Sean Hargrave - Tuesday, September 10, 2019
It has been off-air for well over a decade, but as ...
- Asda Teams Up With 'Downton Abbey'
Around the Net In MAD London, Sean Hargrave - Thursday, August 29, 2019
Asda is launching a tie-in with Downton Abbey ahead of the show ...
- Supermarket Sales Down For First Time In Three Years
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
Supermarket sales are down for the first time in three years ...
- Kroger's First-Ever AOR: DDB New York
MAD, Steve McClellan - Monday, July 22, 2019
The grocery giant awarded DDB creative chores after a formal review. T ...
- Sainsbury's and Asda Merger Blocked
Around the Net In MAD London, Sean Hargrave - Thursday, April 25, 2019
Together they would have created Britain's largest supermarket chain, but today t ...
- Iceland Appoints Leo Burnett
Around the Net In MAD London, Sean Hargrave - Tuesday, April 2, 2019
Supermarket chain Iceland has appointed Leo Burnett to its advertising account aft ...
- Tesco's Calls On Publishers To Include Brand Safety
Around the Net In MAD London, Sean Hargrave - Wednesday, March 20, 2019
Tesco's head of media laments that the supermarket has to keep spendi ...
- What's For Dinner? Retailers Have A Better Answer Than D2C Brands
D2C Insider, Sarah Mahoney - Monday, March 18, 2019
Meal-kit winners will understand I don't want to dig up a p ...
- Do Consumers Care About Food Waste? New Retail App Will Find Out
Marketing Daily, Sarah Mahoney - Monday, February 11, 2019
While mainstream American shoppers have grown increasingly warm to organic foods, "ugl ...
- Iceland Seeks New Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, February 7, 2019
Supermarket chain Iceland is seeking a new creative ad agency, having part ...
- Aldi Renews Team GB Sponsorship Until 2025
Around the Net In MAD London, Sean Hargrave - Monday, January 28, 2019
Aldi has renewed its Team GB sponsorship until 2015, "Campaign" reports. ...
- BBC Accuses Iceland Of Palm Oil Sidestep
Around the Net In MAD London, Sean Hargrave - Friday, January 25, 2019
It set social media talking this Christmas with its Rang-Tan ad highlighti ...
- Waitrose Takes Christmas Email Marketing Crown
Around the Net In MAD London, Sean Hargrave - Friday, December 14, 2018
Opinion may be divided on who has "won" Christmas in terms ...
- Karmarama Wins Lidl's Ad Brief
Around the Net In MAD London, Sean Hargrave - Thursday, December 13, 2018
Accenture-owned Karmarama has been appointed as Lidl's ad agency, "Campaign" reveals. T ...
- Kroger Setting Up Shops Within 13 Walgreens, Launches Meal Kits Offering
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 5, 2018
Partnership between largest U.S. largest supermarket retailer and biggest drug chain "ai ...
- Iceland's 'Rang-Tan' Wins Big On Views, Sales And Consideration
Around the Net In MAD London, Sean Hargrave - Tuesday, December 4, 2018
The Christmas news just keeps on getting better for Iceland. "Campaign" revea ...
- Iceland Takes Animatronic Orangutan For A Festive Walk
Around the Net In MAD London, Sean Hargrave - Friday, November 16, 2018
Iceland has taken gorilla marketing to new heights with an animatronic oranguta ...
- 'Press Gazette' Blames 'Twitter Haters' For 'Waitrose Food' Editor's Departure
Around the Net In MAD London, Sean Hargrave - Thursday, November 1, 2018
The Editor of "Press Gazette" is railing back against the "twitter hater ...
- Iceland Takes Advertising In-House
Around the Net In MAD London, Sean Hargrave - Tuesday, October 30, 2018
Iceland, the frozen supermarket chain, has announced it is taking its advertisi ...
- Four-Way Battle For Lidl's Ad Account
Around the Net In MAD London, Sean Hargrave - Monday, October 29, 2018
"Campaign" reveals that four agencies are bidding to win Lidl's GBP70m-a-year accoun ...
- Facial Recognition Could Speed Up Self-Service Alcohol Sales
Around the Net In MAD London, Sean Hargrave - Wednesday, October 17, 2018
Facial recognition could soon be coming to British supermarkets as a mea ...
- Tesco Launches New Discount Store, Asda And Sainsbury's Merger Investigated
Around the Net In MAD London, Sean Hargrave - Wednesday, September 19, 2018
As the Sainsbury's and Asda merger is put under an investigation ...
- Aldi Launches 'Shop Differentli' Campaign
Marketing Daily, Sarah Mahoney - Monday, September 17, 2018
Aldi may be serious about low prices, but its sense of hum ...
- John Lewis And Waitrose To Launch Joint Loyalty Scheme
Around the Net In MAD London, Sean Hargrave - Friday, September 14, 2018
Its profits have fallen through the floor, but now John Lewis a ...
- 'The Times' Lays Out John Lewis Woes On Its Core Brand Promise
Around the Net In MAD London, Sean Hargrave - Friday, September 14, 2018
Sometimes the strapline that underpins your brand image can be a noo ...
- Tesco Signs Up Jamie Oliver For Healthy Eating Drive
Around the Net In MAD London, Sean Hargrave - Tuesday, September 11, 2018
Tesco has signed up celebrity chef Jamie Oliver as the face ...
- John Lewis And Waitrose Launch First Joint Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, September 4, 2018
John Lewis and Waitrose have unveiled their first joint advertising campaign ...
- Lidl Puts TBWA On Alert
Around the Net In MAD London, Sean Hargrave - Wednesday, August 29, 2018
Lidl is holding a review of its ad account that has be ...
- Regulator Investigates Sainsbury's And Asda Merger
Around the Net In MAD London, Sean Hargrave - Friday, August 24, 2018
The Competition and Markets Authority has launched a formal investigation into t ...
- Tesco Confirms Carrefour Partnership Will Help It Compete On Price With Amazon
Around the Net In MAD London, Sean Hargrave - Friday, July 6, 2018
Tesco has confirmed that it believes a long-term strategic partnership with Fren ...