- Boost Mobile Adds Star Power To 'Unwronged'
Marketing Daily, Aaron Baar - Thursday, May 21, 2009
IndyCar driver Danica Patrick will appear in two commercials, with the fir ...
- Nielsen Back-Pedals On Validation Study, Now Calls 8% Under-Reporting 'Relative,' Not 'Absolute'
MediaDailyNews, Joe Mandese - Thursday, May 21, 2009
In an apparent effort to appease client anxiety sparked by controversial resear ...
- AT&T To Offer Netbooks By Summer
Marketing Daily, - Tuesday, May 19, 2009
AT&T will begin offering mini laptops -- aka netbooks -- through a ...
- Sprint, Palm Look For Pre To Post Results
Marketing Daily, Aaron Baar - Tuesday, May 19, 2009
"The stakes for Palm are considerably higher for Palm than for Sprint ...
- Sprint: June 6 D-Day For Palm Pre
Online Media Daily, Mark Walsh - Tuesday, May 19, 2009
The much-anticipated Palm Pre will hit U.S. store shelves June 6, ...
- Sprint Launches Eco-Friendly Accessories
Marketing Daily, - Monday, May 18, 2009
Sprint is getting serious about its environmental initiatives, launching a line ...
- Sprint Extends 'Now Network' Effort To WaPo Maps
Marketing Daily, - Monday, May 18, 2009
In the latest rollout of its "Now Network" campaign, Sprint is sponsori ...
- AT&T Campaign Touts Smartphone Success
Marketing Daily, Aaron Baar - Friday, May 15, 2009
The new campaign, which includes television, print and online advertisements, will levera ...
- Sprint Extends 'Now Network' Effort To WaPo Maps
Online Media Daily, - Friday, May 15, 2009
In the latest rollout of its "Now Network" campaign, Sprint is sponsori ...
- U.S. Cellular Offers Customers Fresh Batteries
Marketing Daily, Aaron Baar - Thursday, May 14, 2009
The program, which is based on a test the company undertook la ...
- FCC Shortens Time To 'Port' Numbers
Online Media Daily, Mark Walsh - Thursday, May 14, 2009
Switching phone service is about to get a little easier. The Feder ...
- Verizon Boldly Goes Where No Phone Has Gone Before
Marketing Daily, Laurie Sullivan - Thursday, May 14, 2009
Beam me up, Scotty. Verizon Wireless has launched a campaign themed ...
- Verizon Boldly Goes Where No Phone Has Gone Before
Online Media Daily, Laurie Sullivan - Wednesday, May 13, 2009
Beam me up, Scotty. Verizon Wireless has launched a campaign themed ...
- Vodafone Joins App Store Fray
Online Media Daily, - Tuesday, May 12, 2009
Vodafone, the world's biggest telecom operator by sales, is the latest mobi ...
- Telecom Companies Lead Online Display Advertisers
Online Media Daily, - Wednesday, May 13, 2009
Driven by fierce competition, telecom companies were among the biggest display advertise ...
- Virgin Mobile Loses Customers, Grows Profit In Q1
Online Media Daily, Mark Walsh - Tuesday, May 12, 2009
With the prepaid phone market booming, Virgin Mobile USA's loss of mo ...
- Demands on Network Strain Smartphone Growth
Around the Net In Online Marketing, Ross Fadner - Monday, May 11, 2009
The iPhone is proving to be quite expensive for AT&T, says T ...
- AT&T Launches New Pre-Paid Plan
Marketing Daily, - Friday, May 8, 2009
AT&T will begin offering a new prepaid calling plan to its GoPho ...
- Sprint To Take Over YouTube Page With Human Clock
Marketing Daily, Laurie Sullivan - Monday, May 11, 2009
Sprint is expected to take over Google's YouTube home page for ...
- Sprint Takes Over YouTube Home Page With UG Human Clock
Online Media Daily, Laurie Sullivan - Friday, May 8, 2009
Sprint is expected to take over Google's YouTube home page for ...
- AT&T, Jasper Wireless In Strategic Pact
Marketing Daily, - Thursday, May 7, 2009
AT&T and Jasper Wireless are partnering on a multi-year strategic agreement, throu ...
- Comcast Joins Green Day Blitz
Marketing Daily, - Wednesday, May 6, 2009
Add Comcast to the list of companies aiding Green Day's marketing bli ...
- T-Mobile Sing-Along In Trafalgar Square
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
If you've ever heard yourself sing "Hey Jude" and winced, you'll ...
- Verizon Wireless To Sponsor 'Fearless' Tour
Marketing Daily, - Tuesday, April 28, 2009
Verizon Wireless has signed on as the sponsor for country singer Tayl ...
- Verizon Revenues Up In Q1
Marketing Daily, - Monday, April 27, 2009
Verizon Communications reported operating revenues of $26.6 billion for the first quart ...
- Apple, Verizon Mull IPhone Deal; Apple Cuts Retail Staff
Around the Net In Brand Marketing, Thom Forbes - Monday, April 27, 2009
Verizon and Apple are in talks about developing an iPhone for Verizon' ...
- New Products May Brighten Microsoft's Dark Outlook
Around the Net In Brand Marketing, Thom Forbes - Friday, April 24, 2009
In a call with Wall Street analysts, Microsoft CFO Chris Liddell sound ...
- LG Inks Heidi Klum For Fashionista Approach
Marketing Daily, Aaron Baar - Thursday, April 23, 2009
To highlight Klum's designs -- and consumers' ability to create their o ...
- Lawmaker Presses AT&T On Behavioral Targeting
PolicyBlog, Wendy Davis - Friday, April 24, 2009
AT&T has spent much time in this last year criticizing behavioral targeti ...
- AT&T Wants More Consumer Control Over Targeted Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
AT&T is expected to advocate more transparency and consumer control in target ...