- Court Urged To Revive Lawsuit Against X Over Ad-Targeting Slip-Up
MediaDailyNews, Wendy Davis - Monday, April 22, 2024
A Washington state resident is seeking to revive a claim that ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- BT Has Business' 'Back' In First Work By Adam&EveDDB
MAD, Fern Siegel - Friday, March 15, 2024
BT's expertise is positioned as a trusted partner underpinning the digital econ ...
- Brightspeed Rolls Out First National Campaign, Targets Rural-Suburban Communities
MAD, Fern Siegel - Friday, March 15, 2024
The 10-spot campaign welcomes viewers "to the bright side." A new bra ...
- FCC Redefines Broadband As 100 Mbps
MediaDailyNews, Wendy Davis - Thursday, March 14, 2024
A majority of the FCC voted to redefine broadband as speeds ...
- Tony Hale Promotes Newest Verizon Offers
MAD, Fern Siegel - Friday, March 1, 2024
Ogilvy's creative posits a family that needs better mobile and home intern ...
- Verizon Offers Connected Car Abilities to Honda, Audi
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2024
Sony Honda Mobility's Afeela, announced at CES 2023, is the software-defined electr ...
- Health Care Systems, Cell Service Down Nationwide
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, February 22, 2024
The federal Cybersecurity and Infrastructure Security Agency is "working closely with AT& ...
- WPP Reports 2023 Growth Of 0.9%, With Similar Growth Expected In 2024
MAD, Steve McClellan - Thursday, February 22, 2024
North America revenue declined by 2.7% in 2023, reflecting lower revenues fr ...
- Nokia Jumps Into AI Mobile Network Solutions Supported By Nvidia
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
Nvidia will work with Nokia to develop artificial intelligence solutions in i ...
- T-Mobile Names Dentsu Creative Lead Agency
MAD, Steve McClellan - Monday, February 5, 2024
The appointment follows a competitive review by the telecom giant, which spe ...
- WPP Expands Telefonica Account Across Latin America
MAD, Steve McClellan - Wednesday, January 24, 2024
The holding company has created an entity called Blue Spark Partnership ...
- Google Seeks Dismissal Of Privacy Suit Over AI-Powered Assistant
MediaDailyNews, Wendy Davis - Wednesday, January 17, 2024
Google is urging a federal judge to dismiss a complaint alleging t ...
- T-Mobile US Names Dentsu Lead Creative Agency
MAD, Steve McClellan - Friday, January 5, 2024
The selection follows a review that began last summer. The company previous ...
- Verizon Pushes Post-Holiday Offers For Phones, Streamers
MAD, Fern Siegel - Tuesday, January 2, 2024
The work is part of the telecom company's ongoing effort to highlig ...
- T-Mobile Adds Ad-Supported Hulu To Growing Streamer Perks Bundle
MediaDailyNews, Karlene Lukovitz - Wednesday, January 3, 2024
"On us" bundle also includes ad-supported Netflix, Apple TV+, MLB.TV. ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- Verizon Uses AR To Wish On A StAR
Marketing Daily, Laurie Sullivan - Monday, November 13, 2023
Verizon's Wish on a StAR campaign launched Monday as a web-based augment ...
- Verizon To Offer Discounted Bundle Of Ad-Supported Netflix, Max
MediaDailyNews, Karlene Lukovitz - Friday, November 10, 2023
Combo of rival apps will reportedly go for about $10, a ...
- Google Turns To European Regulators To Fix Apple iMessage Compatability
MediaDailyNews, Laurie Sullivan - Wednesday, November 8, 2023
In a move that could smooth delivery of marketing messages for advertiser ...
- Latest AT&T 'GIGillionaire" Goes All In With All-Fi
MAD, Fern Siegel - Tuesday, November 7, 2023
BBDO LA created 15+ spots targeting both English and Spanish-language speakers. ...
- Google Trial Docs Reveal Secrets
Search & Performance Insider, Laurie Sullivan - Wednesday, November 8, 2023
Disclosures in Google's antitrust case as part of the testimony by t ...
- Charter Sees 6% Loss In Cable Video Subscribers, More Disney-Type Deals Coming
Television News Daily, Wayne Friedman - Friday, October 27, 2023
Charter had a major loss in cable video subscriptions of 327,000 custome ...
- Consumer Cellular Takes Its 'Shot,' Touts Ease Of Flip Phone
MAD, Fern Siegel - Friday, October 20, 2023
The campaign's focus is capturing ordinary moments, not promoting curated perfection ...
- Optimum Names Jennifer Garrett CMO
MediaDailyNews, Karlene Lukovitz - Monday, October 23, 2023
Garrett was previously chief marketer at Charter's B2B division, Spectrum Enterprise. ...
- The Long, Quiet Story Behind AT&T's 'Sound Of Silence' Ad
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
Here's how the telecommunications giant got the first 5G football helmet acro ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger Impact
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Research on the human brain and CTV advertising suggests ads that ali ...
- Boost Mobile Connects Users, Supports Their Passion
MAD, Fern Siegel - Friday, September 8, 2023
The brand's new campaign not only promotes connectivity, but celebrates creativity. ...
- Senate Confirms Gomez To FCC, Paves Way For Net Neutrality
MediaDailyNews, Wendy Davis - Thursday, September 7, 2023
The Senate Thursday voted to confirm telecommunications attorney Anna Gomez to t ...