The new creative by Goodby, Silverstein & Partners sparks endless possibilities by positioning Xfinity as a key to unlocking wonder. Frankenstein's creator doctor fails to teach him a single word, but Comcast's Xfinity transforms his life. It introduces him to sports, cooking and movies.

The ad, directed by Lance Acord of Park Pictures, also utilizes Universal Pictures. The production rebuilt the intricate medieval lab of Dr. Frankenstein, as seen in “Monsters Unchained: The Frankenstein Experiment” ride at Epic Universe’s Dark Universe.

“It’s remarkable when Frankenstein’s creation, who seems so far from human emotion, can suddenly embody it in such a magical way,” said Jeff Goodby, co-chairman of GS&P.

More agency stories under the “Imagine That” banner will roll out this fall and next year.

“At Xfinity, we’re not just imagining the future, we’re building it ... we’re delivering powerful experiences that work together in ways that make life simpler, safer and a lot more fun,” said Jon Gieselman, Chief Growth Officer, connectivity and platforms, Comcast.