- Oscars Tap Media Storm
MediaDailyNews, Wayne Friedman - Thursday, October 29, 2009
The Academy of Motion Pictures Arts & Sciences has a new med ...
- Simon To Head ANA Family Alliance
MediaDailyNews, David Goetzl - Thursday, October 29, 2009
The group formerly known as the Family Friendly Programming Forum, now t ...
- The Most Complex Simple Screen
Online Media Daily, Laurie Sullivan - Thursday, October 29, 2009
For some consumers, mobile has become the most important screen in the ...
- 'What Is Southern Comfort?' Campaign Rolls Out
Marketing Daily, Karlene Lukovitz - Wednesday, October 28, 2009
The ads bring together elements known to appeal to the "attention-depleted" you ...
- Timex Pulls Out Stops For ING NYC Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"Timex is perceived as trusted, friendly and conservative," says Heberto Calves, ...
- Everything I Need To Know I Learned From A Serial Killer
Media Magazine, Fern Siegel - Tuesday, July 14, 2009
The rule of law is a hallmark of civilization, and like t ...
- Comcast Lets 'Yellow Pages TV' Do The Clicking
MediaDailyNews, David Goetzl - Wednesday, October 28, 2009
An arm of the Comcast Media Center has begun pitching a "Yell ...
- Study Finds HDTV Preference Growing, Differences In Fidelity Of Men, Women
MediaDailyNews, Joe Mandese - Thursday, October 29, 2009
American TV viewers receiving high-definition TV (HDTV) are much more likely ...
- Why Online Branded Entertainment Should Study Soap Operas
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 28, 2009
Sam Ford, who is a research affiliate with MIT's Convergence Culture Consorti ...
- Volvo Backs Star Turn With 'Twilight: New Moon'
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Efforts include ads, social media, interactive games on a cross-promotional Web sit ...
- VZW 2 MTRSTS: PLS DNT TXT N DRV
Marketing Daily, Aaron Baar - Tuesday, October 27, 2009
The company is rolling out a new paid advertising campaign with ...
- TargetCast: 3Q Network Ads Drop 16%
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2009
Although fourth-quarter activity may ultimately change TV's advertising picture, broadcast network ...
- HTC Looks To Make The Mobile Phone Personal
Marketing Daily, Aaron Baar - Monday, October 26, 2009
Noting that people have an emotional relationship with their phones, the campai ...
- Strong Signal: Verizon FiOS Adds Telco, Net Subscribers
Marketing Daily, David Goetzl - Tuesday, October 27, 2009
About 25% of customers eligible for Verizon's telco TV service have sign ...
- Child's Play: Kids' TV Viewing At 8-Year High
MediaDailyNews, Wayne Friedman - Monday, October 26, 2009
The Nielsen Company says children's viewing of TV is at an eight-ye ...
- Cuomo, Stephanopoulous Vie For 'GMA' Anchor Slot
MediaDailyNews, - Monday, October 26, 2009
Two men are rivals for the "GMA" seat being vacated by Dia ...
- Strong Signal: Verizon FiOS Adds Telco, Net Subscribers
MediaDailyNews, David Goetzl - Monday, October 26, 2009
About 25% of customers eligible for Verizon's telco TV service have sign ...
- Baseball's Playoffs Hit Ratings Home Run
MediaDailyNews, Wayne Friedman - Monday, October 26, 2009
Fox's sixth game of the American League Championship Series grabbed big number ...
- Boomers Pay off For CBS
Around the Net In Media, Joan Voight - Sunday, October 25, 2009
At CBS it's the same old, same old. With multiple sitcoms, poli ...
- ConAgra Ads Tout Manwich's Veggie-ness
Marketing Daily, Aaron Baar - Friday, October 23, 2009
"The goal of the Manwich campaign is to give moms another reas ...
- Misleading The Media: Truth and Consequences
MediaDailyNews, Greg Dobbs - Friday, October 23, 2009
There's a reason why a hoax -- the balloon boy in Colorad ...
- Time Warner Launches First Hispanic On-Demand Channel
MediaDailyNews, Erik Sass - Friday, October 23, 2009
Univision and Time Warner Cable are partnering to launch a new video-on-dema ...
- NBC: Stumbles In Late Night, Morning Up
MediaDailyNews, Wayne Friedman - Friday, October 23, 2009
NBC may be stumbling with its late-night programming, but its early-morning programmi ...
- Baseball Playoffs Beat Most Rivals
MediaDailyNews, Wayne Friedman - Friday, October 23, 2009
Overall, Fox's baseball contests are trending up -- 27% higher among adu ...
- TV Futures: Charging For Online Shows
On Media, Diane Mermigas - Friday, October 23, 2009
Hulu's online video platform may be a success with the masses, b ...
- CIMM Forges Ahead, Looks For More Advertisers To Sign On
MediaDailyNews, David Goetzl - Thursday, October 22, 2009
When researchers embarked on an initiative to upgrade media measurement, the fund-raisi ...
- Hoops Network Scores More Distribution
MediaDailyNews, - Friday, October 23, 2009
NBA TV, the network owned by the league and partly overseen ...
- ESPN360.com Expands Reach
MediaDailyNews, - Friday, October 23, 2009
ESPN has inked a deal with modest-sized cable operator Windstream, giving i ...
- AT&T Increases Telco TV Reach
MediaDailyNews, - Friday, October 23, 2009
AT&T, now the country's 10th-largest MSO, increased its subscriber base for i ...
- Ex-Murdoch Executives Shaping Comcast Strategy
Around the Net In Media, Joan Voight - Thursday, October 22, 2009
At least five former News Corp. executives are involved in senior decision-maki ...