- Most Marketers Planned To Increase Ad Budgets For 2023
Research Intelligencer, Robert Williams - Monday, May 1, 2023
Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- Charter Stock Gains Driven By Strong Q1 Mobile Biz, Advertising Sinks 7%
Television News Daily, Wayne Friedman - Friday, April 28, 2023
Despite the loss of 241,000 video customers and a slowdown in subscrib ...
- Writers' Strike Coming Amidst Uncertain Upfront Market
TV Watch, Wayne Friedman - Monday, May 1, 2023
TV marketers buying into what would be an unusual upcoming fall seas ...
- Not A Review Of Pete Davidson's Comedy 'Bupkis'
TVBlog, Adam Buckman - Monday, May 1, 2023
An embargo imposed by Peacock prevents me from expressing an opinion ...
- Netflix Loses 1M Users In Spain Following Password-Sharing Crackdown
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
Netflix, pointing to its experience in Canada, says it's confident that su ...
- The Debate About Measuring What We Watch
Media Insider, Maarten Albarda - Friday, April 28, 2023
Tracking responses to the industry's attempts to "establish common standards for cross-platfo ...
- Comscore Sides With Nielsen, Supports MRC Accreditation
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, April 28, 2023
"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- NBCU Q1 Ad Revenue Sinks 6.1%, Peacock Adds 2M Subscribers
Television News Daily, Wayne Friedman - Thursday, April 27, 2023
NBCU's core domestic advertising dropped 6.1% in Q1 to $2.03 billion ...
- Hulu For Sale: Disney, Comcast Not The Ultimate Owner? An Outside Possibility
TV Watch, Wayne Friedman - Friday, April 28, 2023
With Hulu for sale, who will be the owner? Perhaps not Wa ...
- When Others Railed About His Show, Springer Shrugged
TVBlog, Adam Buckman - Friday, April 28, 2023
Jerry Springer was both lucky and shrewd, although he cultivated a publ ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity Strategies
Advanced TV Insider, Karlene Lukovitz - Thursday, April 27, 2023
Marketers need an identity strategy that allows for a mixture of authenticate ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
"Trust and transparency throughout the buying and selling process is paramount," begi ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...
- Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The advertising partnership unlocks first-party data to measure the impact of ...
- YouTube Launches Gen Z Music, And Trending Music On Shorts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
YouTube is launching two music packages powered by AI, to match bran ...
- Roku Posts Slight Revenue Rise And 1.6M More Active Accounts For Q1
Television News Daily, Wayne Friedman - Thursday, April 27, 2023
Roku's Q1 revenue was up 1% to $741 million vs. a ye ...
- Carlson, Lemon Out: Holding Your Anchors Accountable On And Off The Air
TV Watch, Wayne Friedman - Thursday, April 27, 2023
TV news anchors may have a lot to answer for -- wheth ...
- Fame And Fascination: David Bowie In His Own Words
TVBlog, Adam Buckman - Thursday, April 27, 2023
Performer, futurist, gender bender, cultural observer and pop artist are just so ...
- RNC Uses 100%-AI Dystopian Ad To Attack Biden
Digital News Daily, Karlene Lukovitz - Tuesday, April 25, 2023
The 100%-AI ad from the official Republican campaign body appears to sign ...
- Could Fox News Advertising Actually Benefit From Carlson's Exit?
Digital News Daily, Karlene Lukovitz - Wednesday, April 26, 2023
While Fox has lost $500M in value since Monday's ouster of Tuck ...
- Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
How do you NOT get to Carnegie Hall, if you're Paramount's upfro ...
- Vevo Newfront To Feature Live Performance By J Balvin
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
Vevo's newfront presentation May 4 appropriately will conclude with a live performan ...
- Getting 'Butts In Seats' - In Movie Theaters
TV Watch, Wayne Friedman - Wednesday, April 26, 2023
Movie studios are seeing moviegoers' steady return to theaters, but haven't reach ...
- James Corden's Exit Likely Marks End Of 'Late Late Show' On CBS
TVBlog, Adam Buckman - Wednesday, April 26, 2023
When James Corden ends his eight-year run this week as host ...
- Kill List -- Or, Snakes on a Plane: 'Succession' Season 4, Episode 5
MediaDailyNews, Barbara Lippert - Monday, April 24, 2023
Shiv plays it cool in her meeting with Mattson, on a missi ...