- NewFronts Taps Entertainment Journalist Maria Menounos As 2023 Host
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
The IAB NewFronts' updated agenda kicks off at 8:30 AM May ...
- Tucker Carlson Exits Fox News In The Wake Of Dominion Fallout
Television News Daily, Wayne Friedman - Monday, April 24, 2023
In a release, Fox News Media said Tucker Carlson's last program w ...
- Nearly Half Of New Subs Find Netflix's Ad Load 'Heavy'
Television News Daily, Wayne Friedman - Tuesday, April 25, 2023
The study also found 17% of Netflix's 'Basic with Ads' new subscribe ...
- Live TV Sports: Everyone Wants A Piece Of The Action -- No Matter How Small
TV Watch, Wayne Friedman - Tuesday, April 25, 2023
TV stations and networks must now consider that live sports needs ...
- Bye-Bye, Don And Tucker: Good Luck - And There's The Door
TVBlog, Adam Buckman - Tuesday, April 25, 2023
Fox News and CNN both had some stories about themselves to repo ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)
Video Insider, Karlene Lukovitz - Tuesday, April 25, 2023
Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Nielsen Won't Participate In Audience Measurement 'JIC'
Digital News Daily, Karlene Lukovitz - Monday, April 24, 2023
Nielsen says it has concerns about the certification group's standards and ro ...
- 'Super Mario' Outgames Box-Office Competition
MediaDailyNews, Wayne Friedman - Sunday, April 23, 2023
"The Super Mario Bros. Movie" continues to beat the competition with anoth ...
- SeeHer Hosts 5th Annual SheFront, Once Again Live And In-Person
MediaPost Live, Joe Mandese - Monday, April 24, 2023
The speakers, which include many notable shes and at least two he ...
- Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, April 24, 2023
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Repor ...
- Will Upfront 2028-29 Be IRL?
RTBlog, Joe Mandese - Monday, April 24, 2023
One thing's for sure: MediaPost's Outfront Forum in New York City th ...
- NBCU CEO Jeff Shell Departs Abruptly Over 'Misconduct' Investigation
Television News Daily, Wayne Friedman - Sunday, April 23, 2023
In a shocking departure, NBCU CEO Jeff Shell has abruptly resigned followi ...
- 42 Years Of Upfront History: Expect - What Else? - Price Hikes This Season
TV Watch, Wayne Friedman - Monday, April 24, 2023
Marketplace and upfront media agency analyst Brian Wieser says there is ...
- For Your Consideration: New 'Front' Names Inspired by Upfronts, NewFronts
TVBlog, Adam Buckman - Monday, April 24, 2023
Until now, no one has come up with any other new "Fron ...
- FASTs To Generate $6.3B In Global Revenue In 2023, $12B By 2027
Advanced TV Insider, Karlene Lukovitz - Friday, April 21, 2023
The U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see fast ...
- Is Brian Wieser's Past Prologue For This Year's Upfront?
MediaDailyNews, Joe Mandese - Friday, April 21, 2023
He seems to think so. And if you follow the "leader," ...
- NBA Scores Strong Ratings, Ad Deals Vs. Year Ago
Television News Daily, Wayne Friedman - Friday, April 21, 2023
Viewing for early rounds of the NBA playoffs is up 12% v ...
- Twitter's Hate Speech With Ad Messages Nearby?
TV Watch, Wayne Friedman - Friday, April 21, 2023
Musk says he will work with advertisers on ad placement. These safeguar ...
- Big Streamer, Small Theater: Sizing Up The Upfront Venues
TVBlog, Adam Buckman - Friday, April 21, 2023
Netflix, the world's largest streaming service, will hold its very first Upfro ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
Digital News Daily, Karlene Lukovitz - Thursday, April 20, 2023
Nearly a third of advertisers say they'll allocate more than 20% ...
- The New Era Of Superior TV
Media Insider, Dave Morgan - Thursday, April 20, 2023
If our industry gets its act together, TV ads will become increasing ...
- The Media Industry Has Trust Issues - It's Time to Solve Them
MediaDailyNews, Karthik Rao - Thursday, April 20, 2023
Everyone wants data they can be confident in. By 2025, the wor ...
- The Futility Of Media Measurement
MediaDailyNews, Ed DeNicola - Thursday, April 20, 2023
Does anyone think for a second that the audience measurement marketplace's issu ...
- Roku Offers New 'Reach' Guarantee, Competes With Cable
Television News Daily, Wayne Friedman - Wednesday, April 19, 2023
Roku says the guarantee "brings a key benefit of cable advertising ...
- U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards Update
Television News Daily, Wayne Friedman - Thursday, April 20, 2023
Looking to address the demand for cross-media platform measurement needs for th ...
- What Dominion, Other Lawsuits Really Want From Fox: More Than $800M Can Buy?
TV Watch, Wayne Friedman - Thursday, April 20, 2023
On-air apologies by Fox would be a warning sign to other conservati ...
- AMCN's Content Universe Expands With Upfront Announcements
TVBlog, Adam Buckman - Thursday, April 20, 2023
The "Walking Dead" universe, Anne Rice universe and even the "Growing ...
- Fox To Pay Dominion Unprecedented $787.5M To Settle Defamation Suit
Digital News Daily, Karlene Lukovitz - Tuesday, April 18, 2023
But Fox will not be forced to admit on air to i ...
- Automotive TV Spending Increases 10.5%
Marketing Daily, Tanya Gazdik - Tuesday, April 18, 2023
Mazda, which spent an estimated $5M on TV advertising during 2022, bur ...
- A Picture Worth $1M (Per Lie)
Red, White & Blog, Joe Mandese - Wednesday, April 19, 2023
There's not much more I can say about Fox News Channel's $787 ...