- Netflix Brings 40 New Titles To Mobile Games Library
Digital News Daily, Colin Kirkland - Monday, March 20, 2023
On Monday, Netflix announced the addition of 40 games coming to t ...
- Walmart Taps Innovid to Enhance CTV Advertising Personalization
Digital News Daily, Karlene Lukovitz - Tuesday, March 21, 2023
Innovid's AI-powered dynamic creative tech allows personalization of message and design ...
- Less Than 1% Of CTV Apps Were Delisted In Q4 2022
Research Intelligencer, Robert Williams - Tuesday, March 21, 2023
A small portion of those delisted CTV apps sold advertising through op ...
- Integral Ad Science Takes Netflix Verification Program Live
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
FuboTV is changing its name to just Fubo, with a push ...
- Like Sands Through The Hourglass, So Are The Days Of My TV Life
TVBlog, Adam Buckman - Tuesday, March 21, 2023
The passage of time in TV is reflected in some of t ...
- Netflix U.S. AVOD Subs Surpass 1M, Disney+ Churn Minimal After No-Ads Price Hike
Video Insider, Karlene Lukovitz - Monday, March 20, 2023
While it’s still very early days, launching ad-supported tiers seems to ...
- 'Jill's Steals & Deals' Adds NBCU On-Screen Buying, Checkout Capability
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
The ability to use an on-screen QR code via mobile phone ...
- Video Measurement 'JIC' Invites Google/YouTube To Join
Digital News Daily, Karlene Lukovitz - Monday, March 20, 2023
The "JIC" is trying to bring YouTube, which objects to limiting cross-med ...
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
Featuring NCAA basketball legends, the campaign showcases how AT&T products and servic ...
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Grant Thornton launched PGA television spots in March during the PLAYERS Championshi ...
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Television News Daily, Wayne Friedman - Friday, March 17, 2023
National TV advertising is 28% higher to an estimated $656.9 million ...
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
Television News Daily, Wayne Friedman - Monday, March 20, 2023
Warner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
TV Watch, Wayne Friedman - Monday, March 20, 2023
YouTube TV has become one of the priciest virtual pay TV provider ...
- Coming Of Age At The End Of A Century: It's 'Y2K: The Musical!'
TVBlog, Adam Buckman - Monday, March 20, 2023
A new musical series coming to Hulu on Friday takes place ...
- YouTube TV Hikes Basic Price $8, Offsets With 4K Price Cut
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
After paying a reported $14 billion for rights to the NFL Sund ...
- Disney+ AVOD Outpacing Rivals, Up To 36% Of New Sign-Ups
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
In comparison, Netflix's new ad-supported option accounted for 19% of its n ...
- Paramount+ Launching Its First Mobile-Only Plan, In LatAm
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
The low-priced, ad-free plan seeks to grow the streamer's subscriber base ...
- Automotive Estimated TV Spending Drops 66.8%
Marketing Daily, Tanya Gazdik - Thursday, March 16, 2023
Nearly 80% of General Motors' estimated spend in February was on i ...
- Three Seasons Of Any TV Show Is Enough - Just Ask Streaming Users
TV Watch, Wayne Friedman - Friday, March 17, 2023
Consumers seem to want shorter TV series -- to move on ...
- Animated 'Agent Elvis' Is A Triumph For Netflix
TVBlog, Adam Buckman - Friday, March 17, 2023
Elvis is back in the building, but this time he is animat ...
- Tubi To Hold Pre-Upfront Event For Advertisers
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Tubi may tout having reached a 1% share of U.S. streaming/TV usag ...
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
Marketing Politics Weekly, Joe Mandese - Thursday, March 16, 2023
The biggest media beneficiaries of the revised estimates are radio and cab ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Broadcast viewing time was down 8% and cable TV dropped 14.1% v ...
- Baseball On TV? Change The Game - One Marketing Pitch At A Time
TV Watch, Wayne Friedman - Thursday, March 16, 2023
If Diamond Sports continues to go south, there's a plan by M ...
- AMC Gets Lucky Again With New Odenkirk Series
TVBlog, Adam Buckman - Thursday, March 16, 2023
"Lucky Hank" is AMC's third series with Bob Odenkirk, following "Breaking Ba ...
- ESPN Sells Out Women's NCAA Championship Broadcast Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, March 15, 2023
Coverage has drawn 15 broadcast sponsors and nearly 100 advertisers. ...
- Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 14, 2023
Netflix will reach 10 million ad-supported subscribers globally by the end ...