- Kia Offers Alternate Endings To Super Bowl Spot Via TikTok
Marketing Daily, Tanya Gazdik - Saturday, February 11, 2023
"When you're talking to 100 million people, you want to have ...
- U.S., Worldwide Ad-Cost Inflation Poised To Decelerate This Year
MediaDailyNews, Joe Mandese - Monday, February 13, 2023
"This is mostly driven by TV inflation which will be at 6.8 ...
- It's Tough Being A Former Ad Industry Futurist
RTBlog, Joe Mandese - Monday, February 13, 2023
Five years after Rishad Tobaccowala made the bold prediction that the supp ...
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- 'Animal' House: The Wild Life Of A Seattle Pet Patrol
TVBlog, Adam Buckman - Monday, February 13, 2023
A new workplace comedy about a unit of animal-control officers tries ve ...
- Converged TV: Marketers' Takes On Measurement, Buying Practices, Priorities
Advanced TV Insider, Karlene Lukovitz - Friday, February 10, 2023
Marketers report finding ways to work around "currency" and cross-channel measurement issue ...
- Sling TV Launches FAST With Paid Access Options
Digital News Daily, Karlene Lukovitz - Friday, February 10, 2023
Sling is making it easy for users of the free service ...
- Three-Quarters Of Americans Say They Watch Live Football
Research Intelligencer, Robert Williams - Friday, February 10, 2023
Watching football brings people together, even when they don't enjoy other activiti ...
- What Are The Odds This Bill Will Outlaw TV Gambling Ads?
TV Watch, Joe Mandese - Thursday, February 9, 2023
But new data from SMI shows the category has been declining ...
- Super Bowl Is Still TV's Biggest Show Going Into No. LVII
TVBlog, Adam Buckman - Friday, February 10, 2023
The Super Bowl is the only American made-for-TV production capable of diverti ...
- Genentech's Culture Shift: Rethinking DTC
Brand Insider Podcast, Steve Smith - Friday, February 10, 2023
What do "direct" let alone "consumer" even mean when you are talki ...
- Disney Q1: Streaming Bled $1B, Disney+ Shed 2.4M Subs, 7K Jobs On The Block
Digital News Daily, Karlene Lukovitz - Thursday, February 9, 2023
Reorganization also underway. Content to be cut by $3B as part ...
- Multicurrency Debate Takes Main Stage At The 'Nerdy Upfront To The Upfronts'
Media Insider, Dave Morgan - Thursday, February 9, 2023
A panel at NBCU Advertising's One23 conference voiced support for a futu ...
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
MediaDailyNews, Joe Mandese - Thursday, February 9, 2023
Only 10% of the 300-plus execs surveyed in December said they plann ...
- Bonnier Restructures Itself By Interests Instead Of Products
Publishers Daily, Ray Schultz - Wednesday, February 8, 2023
The publisher of "Yachting," "Cruising World," "Sailing World" and other outdoor sporti ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...
- Smaller Streamers Have Great Shows, But Biggies Get More Attention
TVBlog, Adam Buckman - Thursday, February 9, 2023
All streaming services are not created equal, which means that, for t ...
- DAZN Snags 10-Year Streaming Rights To NFL International Game Pass
Digital News Daily, Karlene Lukovitz - Wednesday, February 8, 2023
The deal spans more than 200 countries and regions, excluding China. ...
- Most Viewers Pick SVOD Over Linear When Show Is Available On Both
Digital News Daily, Karlene Lukovitz - Wednesday, February 8, 2023
Younger adults heavily prefer SVOD -- but avoiding ads isn't their prima ...
- Marketing Lessons Learned From The Grammys
MAD, Matt Horton - Tuesday, February 7, 2023
From the collaborations to the introductions and the speeches, there was somethi ...
- Fox Corp. Reports 4% Gain In Q4 Ad Sales, Cable Nets Dip 0.7%
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
Fox cited strong demand from local political ad buys on Fox ...
- NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
NBCU announced that iSpot and VideoAmp have been certified as currencies f ...
- Glimmer Of Hope For TV Awards Shows As Grammy Ratings Rise
TVBlog, Adam Buckman - Wednesday, February 8, 2023
Sunday's Grammy Awards on CBS saw a 28% jump in audience fr ...
- Roku Users Can Now Place DoorDash Food Orders Through Onscreen Ads
Digital News Daily, Karlene Lukovitz - Tuesday, February 7, 2023
Wendy's is bowing an exclusive $5-off offer via the platform, just ...
- Dentsu Creative Launches New Entertainment Unit/Investment Fund
MAD, Steve McClellan - Monday, February 6, 2023
The core of the new unit is Dentsu's previous Entertainment business, T ...
- Peak Channels
TV Watch, Joe Mandese - Tuesday, February 7, 2023
We have officially reached "peak channels." We now have more programming chann ...
- What The 'TV Blog' Looks For In Super Bowl Spots
TVBlog, Adam Buckman - Tuesday, February 7, 2023
Looking back at past Super Bowl commercial recaps, the spots that ca ...
- Pinterest Leans Into Shoppable Video As It Hits 450M Users
Video Insider, Karlene Lukovitz - Tuesday, February 7, 2023
The platform is pushing to make every existing and new short-form vid ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...