- Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 28, 2023
"[There is] ongoing softness in direct response advertising at the company's F ...
- TV Writers Want A Raise: Do They Know The Real Story Arc Of Episodic Content?
TV Watch, Wayne Friedman - Tuesday, March 28, 2023
There is rampant speculation that streaming TV/movie production, which has soared ...
- Dusty's Trail Leads Nowhere In 'The Big Door Prize' On Apple TV+
TVBlog, Adam Buckman - Tuesday, March 28, 2023
A new half-hour series coming to Apple TV+ asks the age-old questio ...
- 32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors
Video Insider, Karlene Lukovitz - Tuesday, March 28, 2023
The pursuit of better margins is also driving price hikes, with cutbac ...
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, March 27, 2023
"The agreement with SalesIntel lets us take the job title data, identi ...
- Scripted Commands 90% Share Of SVOD Content Spend
Digital News Daily, Karlene Lukovitz - Monday, March 27, 2023
However, spend on more economical unscripted content is on the rise. ...
- Bloys: Merged HBO Max, Discovery+ Streamer Aims To 'Replicate Cable'
Digital News Daily, Karlene Lukovitz - Monday, March 27, 2023
The combined offering will seek to provide a wide variety of programmi ...
- Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
They will discuss "Twitter 2.0" at the Mobile Marketing Association's annual "Possibl ...
- U.S. Ad Market Falls For 8th Consecutive Month In February
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
The decline once again reflects tough comparisons with year-ago results, according ...
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
MediaDailyNews, Joe Mandese - Monday, March 27, 2023
A controversial consequence of the move will likely mean lower average ...
- March Madness Sees 22% Ad Gain, Steady Viewing
Television News Daily, Wayne Friedman - Friday, March 24, 2023
The March Madness mens' college basketball tournament has seen double-digit percentage nation ...
- Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?
TV Watch, Wayne Friedman - Monday, March 27, 2023
Will TV marketers and TV programming execs need to make major chang ...
- It's The End Of The TV Rating As We Know It
TVBlog, Joe Mandese - Monday, March 27, 2023
The ARF is calling on the TV industry to change the definiti ...
- SoundHound Launches Chat AI Voice Assistant Platform, Mobile App
Digital News Daily, Colin Kirkland - Thursday, March 23, 2023
SoundHound has announced the launch of Chat AI, a voice assistant th ...
- New Metric Measures How Videos Perform Based On When They Were Uploaded
Digital News Daily, Colin Kirkland - Thursday, March 23, 2023
Tubular Labs has announced a new measurement capability for how videos perfo ...
- New York State Mulls 8% 'Netflix Tax'
Digital News Daily, Karlene Lukovitz - Friday, March 24, 2023
Video, music, games, podcasts, audiobooks and other streamed services would get ...
- Peacock Leads In Revenue Per Streaming Viewing Hour
Television News Daily, Wayne Friedman - Thursday, March 23, 2023
Peacock led all streamers in monetizing per hour of streaming viewing, ...
- Clearer Pricing For Legacy Pay TV Packages: Coming Too Late In A CTV World?
TV Watch, Wayne Friedman - Friday, March 24, 2023
For consumers, the hardest part in deciding on a pay TV servi ...
- NBCU Plots Movie Comeback For OCD Detective Monk
TVBlog, Adam Buckman - Friday, March 24, 2023
The Adrian Monk detective character is being revived for a Peacock ...
- Most CTV Ads Miss The Frequency 'Sweet Spot'
Advanced TV Insider, Karlene Lukovitz - Thursday, March 23, 2023
Streaming ads' pod position, audio, length, context and more also impact attenti ...
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
The FAST is also expanding planning capabilities through VideoAmp and LiveRamp. ...
- Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
Video streamers are also driving up prices amid mounting competition for audienc ...
- FCC May Require 'All-In' Price Disclosures For Pay-TV Providers
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
Pay-TV providers will no doubt fight the measure, which might provide mo ...
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
TV Watch, Wayne Friedman - Thursday, March 23, 2023
Look out, sports TV-focused networks and streaming platforms -- sports rights a ...
- Questionable Tactics Mar Action-Packed 'Night Agent'
TVBlog, Adam Buckman - Thursday, March 23, 2023
Yet another thriller about top-secret derring-do in the U.S. intelligence and law-enforceme ...
- Newsmax Returns To DirecTV
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
After two months and a political tempest, Newsmax appears to have back ...
- When Misinformation Passes The Turing Test
Red, White & Blog, Joe Mandese - Wednesday, March 22, 2023
"Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovi ...
- DirecTV, Newsmax Strike New Carriage Deal, Ending 2-Month Dispute
Television News Daily, Wayne Friedman - Wednesday, March 22, 2023
DirecTV and Newsmax have announced a new carriage agreement for the netwo ...
- Fox News Media Has Other Content For Big Brand Advertisers: Are You In?
TV Watch, Wayne Friedman - Wednesday, March 22, 2023
Fox News Media wants us to know that 40% of its overa ...
- Comedy Central Whistles Memorable New 'Toon With 'Digman!'
TVBlog, Adam Buckman - Wednesday, March 22, 2023
On the heels of last week's "TV Blog" on the superlative "Age ...