- Inflation To Dramatically Influence Purchase Decisions In 2023, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Friday, January 6, 2023
Amidst economic uncertainty, U.S. adults are making changes to their spending habit ...
- Total TV Ad Impressions Down 3.5% In 2022, National TV Ads Rise 6%
Television News Daily, Wayne Friedman - Thursday, January 5, 2023
Total TV ad impressions in 2022 from linear, streaming and local programmi ...
- U.S. Ad Market Still Weak In Q4, 'Small Green Shoots' In Q1: WBD's Wiedenfels
Television News Daily, Wayne Friedman - Friday, January 6, 2023
The weak national TV ad market in the latter half of ...
- Cashing In With Netflix's 'Basic With Ads': Who Is Out?
TV Watch, Wayne Friedman - Friday, January 6, 2023
TV and movie creators may look to cash in a bigger w ...
- Vimeo Laying Off 11% Of Workforce
Digital News Daily, Karlene Lukovitz - Thursday, January 5, 2023
This is Vimeo's second round of layoffs since July 2022's 6% cu ...
- Roku Hits 70M Actives, Intros Branded TVs
Digital News Daily, Karlene Lukovitz - Thursday, January 5, 2023
Roku's stock price dropped by 80% in 2022, in large part d ...
- Roku Global Accounts Rise 17% In 2022
Television News Daily, Wayne Friedman - Thursday, January 5, 2023
Roku says its global active accounts have grown by 17% year-over-year ...
- TV Network Blackouts And Then Some: What About Dropping Channels Outright?
TV Watch, Wayne Friedman - Thursday, January 5, 2023
What happens when a pay TV provider just doesn't want to car ...
- New 'Missing Persons' Drama On Fox Needs Time To Find Itself
TVBlog, Adam Buckman - Thursday, January 5, 2023
"Alert: Missing Persons Unit" is a new police procedural from executive produce ...
- Ampersand Automates Addressable TV Planning, Buying
Digital News Daily, Karlene Lukovitz - Wednesday, January 4, 2023
Managed service media clients can automate steps, workflow with addressable buyers. ...
- DoubleVerify Earns MRC Accreditation For Attention Metrics
Digital News Daily, Karlene Lukovitz - Wednesday, January 4, 2023
The accreditation spans DV's display and video attention metrics for desktop, mobi ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC Accreditation
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 4, 2023
As marketers increasingly turn to attention metrics to improve outcomes in med ...
- Teads' New President Monique Pintarelli Cites Barbara Walters As Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 3, 2023
Monique Pintarelli talks about life and her new position as president, t ...
- Paramount Advertising Inks Identity Graph Deal - Unified ID 2.0 - For CTV
Television News Daily, Wayne Friedman - Wednesday, January 4, 2023
Paramount Advertising will be using the open-source Unified ID 2.0 to transa ...
- As Alternative Currencies Grow, Nielsen Finally Launches 'One'
Television News Daily, Wayne Friedman - Wednesday, January 4, 2023
Amidst a growing market of new alternative TV and media "currencies," Nielsen ...
- Legacy TV Network Streamers' Real Future Competition: Non-Video Digital Media Business
TV Watch, Wayne Friedman - Wednesday, January 4, 2023
Traditional TV companies are a long way from competing with digital ...
- Barbara Walters: Regal, Dignified And Oh-So Tenacious
TVBlog, Adam Buckman - Wednesday, January 4, 2023
Watching Barbara Walters sit down with the world's most famous people w ...
- Political Lift Research Could Be A Woke-Up Call For Many Brands, Especially Media Ones
Marketing Politics Weekly, Joe Mandese - Tuesday, January 3, 2023
The data shows an 18-point brand lift advantage coming from Democrats f ...
- 2022 U.S. Box-Office Revenue Hits $7.4B, Down 34% From 2019
MediaDailyNews, Wayne Friedman - Monday, January 2, 2023
The 2022 box office is up 64% vs. a year ago b ...
- Spending On Video Programming Forecast To Slow To Decade Low
Research Intelligencer, Robert Williams - Tuesday, January 3, 2023
Economic pressures on advertising revenue are expected to force media companies ...
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmp
Television News Daily, Wayne Friedman - Tuesday, January 3, 2023
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- HBO Max Most Improved U.S. Brand - Is It All About Quality Going Forward?
TV Watch, Wayne Friedman - Tuesday, January 3, 2023
HBO Max had the best improvement overall among all U.S. brands ...
- TV Cliches Mar Otherwise Terrific 'Will Trent' On ABC
TVBlog, Adam Buckman - Tuesday, January 3, 2023
The first new network drama of 2023 shows great promise -- ...
- Original Content Spending Growth Forecast To Slump In 2023
Video Insider, Karlene Lukovitz - Tuesday, January 3, 2023
Although SVODs' global content spend is projected to rise 8%, spend f ...
- Mercedes-Benz Plans Mixed Reality Activation
Marketing Daily, Tanya Gazdik - Thursday, December 29, 2022
The activation is part of the brand's strategy to connect with ...
- Will Season 3 Of HBO's 'White Lotus' Be Filmed In Bonaire?
TV Watch, Steve McClellan - Friday, December 30, 2022
Will Season Three of HBO's 'White Lotus' be filmed in Bonaire? That ...
- America Under The Influence As TV Encourages Drinking
TVBlog, Adam Buckman - Friday, December 30, 2022
If TV is the influential medium that the ad biz insists ...
- Court Rekindles Children's Privacy Battle With YouTube, Hasbro, Others
Digital News Daily, Wendy Davis - Wednesday, December 28, 2022
A federal appellate panel has revived a class-action complaint by parents ...
- 'Top Gun: Maverick' Breaks Paramount+ Viewing Record
Digital News Daily, Karlene Lukovitz - Thursday, December 29, 2022
The sequel was already 2022's top box-office earner, at more than $1. ...
- Amazon Developing Standalone Sports Streaming App: Report
Digital News Daily, Karlene Lukovitz - Thursday, December 29, 2022
The plan -- said to be part of a strategy to yie ...