- CTV, Streamer Ads See 20% Slowdown For The First Half Of 2023
Television News Daily, Wayne Friedman - Friday, June 23, 2023
A slowdown in streaming platform advertising has amounted to a 20% dr ...
- Is Jesse Watters The New Tucker Carlson?
TV Watch, Joe Mandese - Monday, June 26, 2023
Is The Daily Caller Tucker Carlson's new/old post-Twitter home? ...
- U.S. Marshal Raylan Givens Set To Return In 'Justified' Sequel Series
TVBlog, Adam Buckman - Monday, June 26, 2023
The original series starred Timothy Olyphant as Raylan Givens, a laconic U. ...
- Preference For Ad-Supported Streaming Services Increases With Age
Advanced TV Insider, Karlene Lukovitz - Friday, June 23, 2023
More than two-thirds (65%) of those 50 to 59, 69% of tho ...
- U.S. Ad Index Expands For First Time In 11 Months In May
MediaDailyNews, Joe Mandese - Thursday, June 22, 2023
The U.S. Ad Market Tracker rose 2.5% in May, the first expansi ...
- FTC Sues Amazon For Its 'Manipulative' Prime: What About Prime Video?
TV Watch, Wayne Friedman - Thursday, June 22, 2023
You want to get Amazon Prime Video -- but not all Amazon ...
- 'Cannes Confidential' Is About Sexy Cops, Not That Ad Biz Thing
TVBlog, Adam Buckman - Friday, June 23, 2023
The arrival of "Cannes Confidential" on Monday and the conclusion of t ...
- JIC Unveils Scoring System For Certifying Measurement Companies, Timeline
Digital News Daily, Karlene Lukovitz - Thursday, June 22, 2023
The timeline calls for launching its Streaming Data Service by the sta ...
- Cannes: Gen AI And Inside Baseball Stuff
Performance Marketing Insider, Laurie Sullivan - Thursday, June 22, 2023
Generative AI will "supercharge" the creative process, NVIDIA founder and CEO Jens ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
MNTN plans to launch a generative AI tool to help marketers streamli ...
- U.S. JIC Launches 'Scoring Rubric,' Examines Third-Party Data Submissions
Television News Daily, Wayne Friedman - Thursday, June 22, 2023
In order to grade third-party data providers, the U.S. Joint Industry Committ ...
- Back To The Future: Will WBD Really Sell A Popular HBO Show To Netflix?
TV Watch, Wayne Friedman - Thursday, June 22, 2023
Is it an HBO shocker that it might be selling TV sho ...
- Outdoor Campaign For 'And Just Like That ...' Takes Over NYC
TVBlog, Adam Buckman - Thursday, June 22, 2023
More than almost any other TV show or movie of its er ...
- Warner Bros. Discovery: Cable Execs Laid Off, TCM Leadership Shakeup
Digital News Daily, Karlene Lukovitz - Wednesday, June 21, 2023
TCM's leadership has been changed, and several executives in development, production a ...
- FreeWheel, MediaScience Launch Viewer Experience Lab
Digital News Daily, Karlene Lukovitz - Wednesday, June 21, 2023
The research initiative aims to help media companies ensure a quality advertisi ...
- Nielsen Inks Business Outcome Data Deal With EDO
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Nielsen has struck a deal with EDO, where its data will ...
- Fox Corp.'s Mulvihill Takes New Senior Research Role
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Fox Corp. has created a new senior executive research/data post with longti ...
- Sports TV Bundle Could Be Coming, Alongside One For General Entertainment: Analyst
Television News Daily, Wayne Friedman - Wednesday, June 21, 2023
Rising sports fees and cord-cutting are forcing sports TV and general entertainme ...
- ESPN+ A Plus To Some - Replacement For The Mothership? The Good, The Bad, The Benched
TV Watch, Wayne Friedman - Wednesday, June 21, 2023
ESPN+ is not ESPN. It doesn't have all the more valuable li ...
- TV's Summer Shark Attack Is Not The Same Without 'Sharknado'
TVBlog, Adam Buckman - Wednesday, June 21, 2023
Summer's annual shark showdown between NatGeo and Discovery arrives next month, b ...
- NBCU Expands One Platform's Reach To 190+ Countries
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
The expansion, launching in October, will add millions more consumers to t ...
- Nielsen, Rival EDO To Offer Integrated Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
Nielsen collaborates with a competitor for the first time, to offer advertise ...
- LG Ad Solutions Integrates Acxiom Marketing Data For CTV Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
Adding Acxiom's broad-based data to its ACR data will enhance identity matchin ...
- DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- NCM Takes Historic Step To Bring Attention Metrics To Cinema Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The deal with Adelaide will bring attention transaction metrics to the cine ...
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' Inventory
Television News Daily, Wayne Friedman - Monday, June 19, 2023
Yahoo Advertising is starting up Yahoo Backstage, providing advertisers with a dire ...
- NBCU Strikes Exclusive Ad-Sales Deal With Group Black
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
NBCU has curated a collection of Black-led and diverse content through Bla ...
- Our TV Business Numbers Are Better Than Yours: Volatility Index's New Meaning
TV Watch, Wayne Friedman - Tuesday, June 20, 2023
Projections and estimates from agency holding companies, stock market analysts, and oth ...
- NBC's 'LA Fire & Rescue' Docuseries Gets The Dick Wolf Treatment
TVBlog, Adam Buckman - Tuesday, June 20, 2023
A fire and rescue docuseries coming to NBC this week plays li ...
- LinkedIn Planning To Test Video Ad Placements On Streaming Services
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
LinkedIn is readying the test of a new ad product that wi ...