- Mediaocean Divests Planning System To SMI, SQAD Parent Guideline
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
Guideline is the new name of PC Dreamscape, the private equity-backed med ...
- Open Programmatic CTV Ad Spend Dips 5% In Q1
Television News Daily, Wayne Friedman - Monday, June 12, 2023
The estimated 5% decline in open programmatic platform ad spend on glob ...
- XFL Playbook Year 1: Did Consumers In-Stadium, On TV Buy In Or Drop The Pass?
TV Watch, Wayne Friedman - Tuesday, June 13, 2023
If sports is such a big thing for live, linear TV, w ...
- 'Full Monty' Strippers Are Back And Griping About Their World
TVBlog, Adam Buckman - Tuesday, June 13, 2023
The blue-collar strippers of "The Full Monty" are 25 years older, a ...
- LiveOne Launches FAST For Podcast Content
Video Insider, Karlene Lukovitz - Tuesday, June 13, 2023
Through the MuxIP FASTHub platform, PodcastOne TV will reach Pluto TV, t ...
- Paramount+ Flubs Tony Awards Promo, Causes Widespread Confusion
Digital News Daily, Karlene Lukovitz - Monday, June 12, 2023
Press materials neglected to mention that the livestream was available only ...
- 49% Of U.S. TV Homes Watch CTV Daily, 74% Have Smart TVs
Digital News Daily, Karlene Lukovitz - Monday, June 12, 2023
Sixty-three percent of those ages 18 to 34 report watching CTV dail ...
- 'Transformers' And 'Spider-Man' Drive More Summer Moviegoing
MediaDailyNews, Wayne Friedman - Sunday, June 11, 2023
Domestic campaign-to-date national TV spending for "Transformers" totals $18.5 million, while "Spider-Ma ...
- NHL Boosts Sponsorship Deals Up 21% - Gaining On Other Sports
Television News Daily, Wayne Friedman - Friday, June 9, 2023
The NHL has outperformed all major professional sports leagues in sponsorship reven ...
- Netflix Gets Spike In Sign-Ups After Password-Sharing Crackdown: Antenna
Television News Daily, Wayne Friedman - Friday, June 9, 2023
Since its decision to curb password sharing, Netflix had the four sing ...
- Indicted Former President - And A Future TV Marketing Campaign?
TV Watch, Wayne Friedman - Monday, June 12, 2023
Think six months from now, when the former President is out ...
- GSN 'Yahoo' Game Show Reveals Web-Search Surprises
TVBlog, Adam Buckman - Monday, June 12, 2023
GSN has a knack for applying just the right touch to i ...
- Automotive TV Spending Drops 19% In May, Impressions Increase 3.9%
Marketing Daily, Tanya Gazdik - Monday, June 12, 2023
BMW's big year-over-year spend increase for May was due largely to N ...
- CTV Accounts For 68% Of Automotive Video Impressions
Advanced TV Insider, Karlene Lukovitz - Friday, June 9, 2023
CTV's share in this vertical has grown 100% since 2019, as mobi ...
- TikTok Strikes Deal With GSTV For On-the-Go Consumer Content
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
The partnership with GSTV aims to bring TikTok content to GSTV's audien ...
- IAB Tech Lab Launches Dedicated Advanced TV Group
Digital News Daily, Karlene Lukovitz - Friday, June 9, 2023
Media, vendors, others say they will collaborate to tackle technology frameworks a ...
- TV Season 2022-'23: Top Prime-Time Entertainment Shows Down 5%, Prime Time Falls 9%
Television News Daily, Wayne Friedman - Thursday, June 8, 2023
The top ten prime-time entertainment shows among the five English-speaking broadcast ...
- World's Best Soccer Player Comes To The U.S.: TV Networks - Will Marketers Kick Better?
TV Watch, Wayne Friedman - Friday, June 9, 2023
Major League Soccer may see a major bump now that Lionel Mes ...
- Plenty Of Behind-The-Scenes Drama In Downfall Of CNN's Licht
TVBlog, Adam Buckman - Friday, June 9, 2023
Good luck to whomever gets picked to lead CNN -- because they' ...
- CNN TV, Digital Ad Revenue Plunged 39% YOY Through April
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Advertisers are down 23% in the first 4 months of 2023, p ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline Workflow
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Publishers that use Innovid's software development kit will have seamless access ...
- Amazon Prime Video Leads In ACSI Customer Satisfaction Survey
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Prime Video surpasses Disney+, which lost ground after ranking #1 last y ...
- Black Spot Adds Design Practice, Taps NBCU's Reyes To Run It
MAD, Steve McClellan - Wednesday, June 7, 2023
Black Spot works with major media clients like ABC, HBO and NB ...
- CNN's Chris Licht Steps Down
Television News Daily, Wayne Friedman - Wednesday, June 7, 2023
Embattled CNN chief executive Chris Licht has departed from the Warner Bro ...
- Streamer Ad Revenue Estimates: Disney+ Eyes $750M, Netflix $620M
Television News Daily, Wayne Friedman - Wednesday, June 7, 2023
Netflix is projected to end the year with $620 million in ...
- Amazon Reportedly Planning Ad Option For Prime Video
Television News Daily, Wayne Friedman - Wednesday, June 7, 2023
Amazon is planning to launch a platform-wide ad-supported tier of its Pri ...
- Uneasy PGA-LIV Golf Merger: Where Does This Leave Sensitive TV Networks -- And Advertisers?
TV Watch, Wayne Friedman - Thursday, June 8, 2023
Critics complain that the association of Saudi Arabia with professional golf ...
- Scene Of Hideous Violence At Outset Of New Show Is A Mystery
TVBlog, Adam Buckman - Thursday, June 8, 2023
"Based On A True Story" stars Kelly Cuoco as a suburban wi ...
- Streaming Ad Spend Down 28% In Q1, Writers' Strike Threatens Several Media Formats
Digital News Daily, Karlene Lukovitz - Wednesday, June 7, 2023
A MediaRadar analysis quantifies the strike's potential impact on advertising in streami ...
- TVB: Local Broadcast News Impressions Beat Streaming By Up To 12X
Digital News Daily, Karlene Lukovitz - Wednesday, June 7, 2023
Daily impressions analysis shows local news programs outperforming six major streaming platfo ...