- Multicurrency Debate Takes Main Stage At The 'Nerdy Upfront To The Upfronts'
Media Insider, Dave Morgan - Thursday, February 9, 2023
A panel at NBCU Advertising's One23 conference voiced support for a futu ...
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
MediaDailyNews, Joe Mandese - Thursday, February 9, 2023
Only 10% of the 300-plus execs surveyed in December said they plann ...
- Bonnier Restructures Itself By Interests Instead Of Products
Publishers Daily, Ray Schultz - Wednesday, February 8, 2023
The publisher of "Yachting," "Cruising World," "Sailing World" and other outdoor sporti ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...
- Smaller Streamers Have Great Shows, But Biggies Get More Attention
TVBlog, Adam Buckman - Thursday, February 9, 2023
All streaming services are not created equal, which means that, for t ...
- DAZN Snags 10-Year Streaming Rights To NFL International Game Pass
Digital News Daily, Karlene Lukovitz - Wednesday, February 8, 2023
The deal spans more than 200 countries and regions, excluding China. ...
- Most Viewers Pick SVOD Over Linear When Show Is Available On Both
Digital News Daily, Karlene Lukovitz - Wednesday, February 8, 2023
Younger adults heavily prefer SVOD -- but avoiding ads isn't their prima ...
- Marketing Lessons Learned From The Grammys
MAD, Matt Horton - Tuesday, February 7, 2023
From the collaborations to the introductions and the speeches, there was somethi ...
- Fox Corp. Reports 4% Gain In Q4 Ad Sales, Cable Nets Dip 0.7%
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
Fox cited strong demand from local political ad buys on Fox ...
- NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
NBCU announced that iSpot and VideoAmp have been certified as currencies f ...
- Glimmer Of Hope For TV Awards Shows As Grammy Ratings Rise
TVBlog, Adam Buckman - Wednesday, February 8, 2023
Sunday's Grammy Awards on CBS saw a 28% jump in audience fr ...
- Roku Users Can Now Place DoorDash Food Orders Through Onscreen Ads
Digital News Daily, Karlene Lukovitz - Tuesday, February 7, 2023
Wendy's is bowing an exclusive $5-off offer via the platform, just ...
- Dentsu Creative Launches New Entertainment Unit/Investment Fund
MAD, Steve McClellan - Monday, February 6, 2023
The core of the new unit is Dentsu's previous Entertainment business, T ...
- Peak Channels
TV Watch, Joe Mandese - Tuesday, February 7, 2023
We have officially reached "peak channels." We now have more programming chann ...
- What The 'TV Blog' Looks For In Super Bowl Spots
TVBlog, Adam Buckman - Tuesday, February 7, 2023
Looking back at past Super Bowl commercial recaps, the spots that ca ...
- Pinterest Leans Into Shoppable Video As It Hits 450M Users
Video Insider, Karlene Lukovitz - Tuesday, February 7, 2023
The platform is pushing to make every existing and new short-form vid ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- Surveys: Viewers In 4 Markets More Likely To Watch AVOD, FAST Ads Than Linear
Digital News Daily, Karlene Lukovitz - Monday, February 6, 2023
Surveys were conducted for Samsung Ads in the UK, Germany, Austria a ...
- Amazon Upped 2022 Content Spend 28% To $16.6B
Digital News Daily, Karlene Lukovitz - Monday, February 6, 2023
$7B went to Amazon Originals, live sports and licensed third-party video conten ...
- Nielsen Adds Edison's Podcast Metrics To Data Options
MAD, Fern Siegel - Friday, February 3, 2023
The Share of Ear and Edison Podcast Metrics services are based ...
- Consumers Prefer TV Ads Enhanced With More Information
Research Intelligencer, Robert Williams - Monday, February 6, 2023
About four out of five of U.S. television viewers said they li ...
- 'Where's Disney?'
TV Watch, Joe Mandese - Monday, February 6, 2023
That's what a veteran source asked when we reported that OpenAP form ...
- Living Obit Writer Sees Dead People In New ABC Sitcom
TVBlog, Adam Buckman - Monday, February 6, 2023
In "Not Dead Yet," Gina Rodriguez plays a single woman on t ...
- P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
Advanced TV Insider, Karlene Lukovitz - Friday, February 3, 2023
That's up from an average 13% between October 2021 and January 202 ...
- YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays
Digital News Daily, Karlene Lukovitz - Friday, February 3, 2023
Now, both companies are focused on monetizing shorts' growing engagement. ...
- MRC: We Welcome A JIC, But It Cannot Replace Us
MediaDailyNews, Joe Mandese - Friday, February 3, 2023
"Over the last couple of weeks the MRC has received numerous inquiri ...
- Conde Nast And Allen Media Group Partner On Streaming Series From Three Titles
Publishers Daily, Ray Schultz - Thursday, February 2, 2023
Local Now has added three FAST channels devoted to the Conde Na ...
- Do Super Bowl Ads Drive Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
A study suggests that the millions of dollars brands spend for o ...
- Netflix: Now At 600,000 'Monthly Active Users' For Its Ad Option
Television News Daily, Wayne Friedman - Thursday, February 2, 2023
Netflix has told media agencies it now has 600,000 "monthly active user ...