- Cattle Battle: Ranchers Vs. Shepherds In 'Yellowstone' Prequel '1923'
TVBlog, Adam Buckman - Tuesday, December 20, 2022
The new series is a prequel to "Yellowstone" and a sequel ...
- Bundling And Discounts Are The New Battlegrounds For U.S. SVODs
Video Insider, Karlene Lukovitz - Tuesday, December 20, 2022
Services saturation means retention is the name of the game - a ...
- NBCU Names Maggy Chan Global Advertising Managing Director
Digital News Daily, Karlene Lukovitz - Monday, December 19, 2022
Chan succeeds KC Sullivan, who became president of CNBC in August; repor ...
- Kinsella Leaving InnovidXP Post
Digital News Daily, Karlene Lukovitz - Monday, December 19, 2022
Kinsella was president of TVSquared when Innovid acquired it in March. ...
- NFL Sunday Ticket Shocker: Apple Reportedly Out Of The Race
Digital News Daily, Karlene Lukovitz - Monday, December 19, 2022
The decision leaves Amazon and YouTube to battle it out, according ...
- Tucker Carlson Named 'Misinformer Of The Year,' Promoted A Cast Of Others In Prime Time
Marketing Politics Weekly, Joe Mandese - Monday, December 19, 2022
"Carlson leveraged his platform to amplify the reach of these 10 individua ...
- 'Avatar,' The Way Of The Box Office, Records Third-Highest Opening This Year
MediaDailyNews, Wayne Friedman - Sunday, December 18, 2022
"Avatar: The Way of Water" was the third-highest opening globally since 202 ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad Spend
Performance Marketing Insider, Laurie Sullivan - Monday, December 19, 2022
Super Coffee CEO Jimmy DeCicco wanted to turn the company into ...
- Scripps Launches A New TV Sports Division
Publishers Daily, Ray Schultz - Saturday, December 17, 2022
The unit will leverage the company's national broadcast reach, it says. ...
- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
Television News Daily, Wayne Friedman - Friday, December 16, 2022
While AVOD platforms are projected to rise 27% to $9.6 billion th ...
- A Third Of Brands Expect To Return To Linear TV Platforms In Q1, Study Finds
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Amidst ongoing weakness in the Q3 and Q4 national TV ad market ...
- Laura Molen, Longtime NBCU President Of Ad Sales, To Depart
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Laura Molen, president of ad sales and a 10-year veteran who h ...
- Billions For New Original Streaming Content? Your Recession Is Coming Soon
TV Watch, Wayne Friedman - Monday, December 19, 2022
What potential financial cuts might be coming to streamers -- perhaps ...
- NBC Rolling Out 'The Wheel' For Last Two Weeks Of 2022
TVBlog, Adam Buckman - Monday, December 19, 2022
"The Wheel" is a trivia quiz show in which contestants from a ...
- CTV's Advertising Growing Pains On Display, As Giant Netflix Stumbles
Advanced TV Insider, Karlene Lukovitz - Friday, December 16, 2022
Netflix's high-profile failure to deliver on some viewership guarantees with its n ...
- Peacock Streaming Deal With JetBlue Includes Freebie Sub-With-Ads Offer
Digital News Daily, Karlene Lukovitz - Friday, December 16, 2022
Some JetBlue loyalty club members will get a free 12-month subscription ...
- Pluto TV Expands 'Stream Now. Pay Never' Campaign With Drew Barrymore Promo
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
The campaign featuring Barrymore and her daytime talk show, with the tagli ...
- Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To Advertisers
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Netflix is off to a rough start with its ad option ...
- TV News As A Streaming Service Can Make Profits: Just Look At NBC News Now
TV Watch, Wayne Friedman - Friday, December 16, 2022
Is streaming the way into young viewers' minds and hearts when ...
- AI Company Metaphysic Builds Web3 Team With Marketing, Metaverse Execs
Digital News Daily, Colin Kirkland - Wednesday, December 14, 2022
Metaphysic, an AI company working to create a hyperreal metaverse by allowi ...
- Warner Bros. Discovery: Content Write-Offs May Go $1B Over Estimate, HBO Max Content Pulled For FAST Licensing
Digital News Daily, Karlene Lukovitz - Thursday, December 15, 2022
After pulling "Westworld" and other series off HBO Max, WBD is licensi ...
- Verizon Offers $240 Netflix Freebie To Push New Sub Aggregator Platform
Digital News Daily, Karlene Lukovitz - Thursday, December 15, 2022
Netflix hopes 12-months-free premium tier users will convert to paid subscribers. ...
- EDO Names Theatrical Marketing Veteran Siskind To GM Analytics Post
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Longtime senior theatrical marketing exec Steve Siskind has been named GM ...
- November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Total day TV usage of persons 2 years and up for Novemb ...
- Calling All Buyers Of Slow-Moving Traditional/Legacy TV Assets: What's The Key Selling Point?
TV Watch, Wayne Friedman - Thursday, December 15, 2022
Legacy TV business owners will surely invite more efforts like joint-venture investme ...
- Echoes Of Alec Baldwin As Bullets Replace Blanks In Sleuthing Nun Series
TVBlog, Adam Buckman - Thursday, December 15, 2022
A storyline on a British mystery series was eerily similar to t ...
- Nearly Half Of Streaming Subscribers Regularly Jump Among Services
Digital News Daily, Karlene Lukovitz - Wednesday, December 14, 2022
Nearly half also say that a service being free is a k ...
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2022
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agen ...
- ARF Journal Issues Call For Attention, Partners With TVision So Experts Can Research It
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
In what appears to be an industry first, the ARF's 'Journal ...
- Cinemark Expands ESPN College Football Playoffs Deal For In-Theater Viewing
Television News Daily, Wayne Friedman - Tuesday, December 13, 2022
Cinemark is expanding its deal with ESPN to more of its theate ...