- Viewer Cannibalization: Young Media Feeding On Linear TV-Based Content In Other Places
TV Watch, Wayne Friedman - Tuesday, December 13, 2022
Where exactly are those cord-cutters going when they drop their cable/satellite/virtual ...
- Darlene Love Singing Signature Song Is Christmas Tradition
TVBlog, Adam Buckman - Tuesday, December 13, 2022
Darlene Love singing "Christmas (Baby Please Come Home)" is one of TV ...
- 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3
Video Insider, Karlene Lukovitz - Tuesday, December 13, 2022
Do Kantar's survey results suggest what kind of switching rates Disney+ a ...
- Aggregation Push: DirecTV Now Adding Two Peacock Tiers
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
To attract new customers in the face of cord-cutting losses, DirecTV h ...
- Study Shows Why "Hybrid" VOD Services Are The Model Of The Future
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
Subscriber retention is a major advantage of offering both ad-supported and subscription-driv ...
- Media Now Represent A Fifth Of Americans' Most Indispensable Brands
MediaDailyNews, Joe Mandese - Monday, December 12, 2022
Instagram, TikTok and Spotify all joined the top 100 "most connected" U. ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
RTBlog, Joe Mandese - Monday, December 12, 2022
"To you from failing hands we throw the torch for you ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Television News Daily, Wayne Friedman - Friday, December 9, 2022
TV network-based companies have increased on-air media time and paid-ad spending ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?
TV Watch, Wayne Friedman - Monday, December 12, 2022
A study designed to determine the best "value" gave a surprising n ...
- Young, Naive Lawyer Gets Schooled In Spycraft In 'The Recruit'
TVBlog, Adam Buckman - Monday, December 12, 2022
The action scenes in Netflix's new globetrotting CIA drama excel in eve ...
- Linear Revival: Digital Antennas Drive Growing Competition For Viewing Time
Advanced TV Insider, Karlene Lukovitz - Friday, December 9, 2022
Among digital antenna owners without MVPD service, time spent with live ...
- U.S. Households Using Ad-Supported Streaming Services To Reach 52M By 2027
Digital News Daily, Karlene Lukovitz - Thursday, December 8, 2022
That's a 6.7% CAGR, vs projected 33% growth over the same six-ye ...
- Disney+ Launches Ad Option With More Than 100 Advertisers
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
All major media agency groups have been active for the Disney+ ...
- 'Max'-Only Streaming Platform Brand: The Risk Of Axing HBO Name Cachet
TV Watch, Wayne Friedman - Friday, December 9, 2022
WBD could have the right idea about dropping the "HBO" name fr ...
- OTC Cough/Cold Ad Spend Increases 1000%
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Over-the-counter advertisers' spend exceeded $73 million in September and October -- wi ...
- Paramount+ Caps Record Q4 With More European Launches, Plans Full Showtime Merger, Price Hikes
Digital News Daily, Karlene Lukovitz - Thursday, December 8, 2022
Subscriptions and revenues are up in double digits, with the streaming platfo ...
- Discount Pay TV Provider Frndly TV Sees Sharp Growth Of 40% To 700,000 Subs
Television News Daily, Wayne Friedman - Wednesday, December 7, 2022
Frndly TV does not carry high-priced broadcast nets or cable TV spor ...
- Netflix: More Ad Options Coming, No 'Profit Path' For Sports Yet
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
"It's likely there'll be multiple ad tiers over time," said Netflix's CEO/Chi ...
- Elon Musk's Newfound Ad Business Focus: Some Twitter, Tesla TV Messaging Now?
TV Watch, Wayne Friedman - Thursday, December 8, 2022
Musk now has a much better understanding of what a good med ...
- Surprise, Surprise: TV Companies Discover Streaming Costs Too Much
TVBlog, Adam Buckman - Thursday, December 8, 2022
The billion-dollar investments that the streaming companies have been making annually ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- Paramount's Bakish: Scatter Weaker Than Expected, D2C 'Decelerates'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
"We do now see the fourth quarter coming in a bit bel ...
- Streaming Subscriber Growth In The Millions: Is That How You Measure Success?
TV Watch, Wayne Friedman - Wednesday, December 7, 2022
How do consumers view smaller, niche streaming services among the larger gro ...
- Everybody Knew Her Name: Good-Bye And Cheers To Kirstie Alley
TVBlog, Adam Buckman - Wednesday, December 7, 2022
Kirstie Alley had TV-comedy chops, and like the best of them, s ...
- HBO Max Back On Prime Video Channels, 'Max' Is Likely Name Of Merged HBO, Discovery+ Streamer
Digital News Daily, Karlene Lukovitz - Tuesday, December 6, 2022
Former owner WarnerMedia yanked HBO Max from Amazon's Prime Video Channels ...
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
These are among the interesting sidebars to come out of Magna a ...
- 'Thursday Night Football' Scores 11.4M Viewers Overall, More Younger Viewers, Amazon Says
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Although Amazon Prime Video's "TNF" has scored top audience results vs. ...
- Correction: 'Thursday Night Football' Ratings Are Down 24% Vs. A Year Ago
Television News Daily, Wayne Friedman - Monday, December 5, 2022
This year's "Thursday Night Football" series is currently down 24% from ...
- TV Legacy That Remains: What Gets Cut Next And What Stays On TV Networks?
TV Watch, Wayne Friedman - Tuesday, December 6, 2022
Legacy pay TV services -- including new virtual pay TV services ...