- Disney+ AVOD Projected To Account For 88% Of Its Global Subs By 2028
Video Insider, Karlene Lukovitz - Monday, December 5, 2022
In contrast, Netflix's ad-supported tier is projected to make up just 2 ...
- Warner Bros. Discovery Accelerates Email Personalization
Around the Net in Email, Ray Schultz - Monday, December 5, 2022
Warner Bros. Discovery has been working on a program to personalize ema ...
- Walmart, NBCU Team On Live E! Holiday Shopping Event
Digital News Daily, Karlene Lukovitz - Monday, December 5, 2022
Viewers can ask questions and purchase Walmart-offered products in real time ...
- Automotive TV Spending Drops 11.3% In November
Marketing Daily, Tanya Gazdik - Friday, December 2, 2022
The World Cup is giving automaker brands a unique opportunity to g ...
- 'USA Today' Will Stream Its Sports Channel On Sling TV, Using An Ad-Supported Model
Publishers Daily, Ray Schultz - Saturday, December 3, 2022
Sports fans can view a variety of programs from Sports+ and Golfwe ...
- Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2%
Television News Daily, Wayne Friedman - Friday, December 2, 2022
Steep cord-cutting by pay TV subscribers in in Q3 continued at near ...
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Magna projects a 4% decline in national TV network ad revenue ...
- Higher Sports TV Carriage Fees: When Will Pay TV Providers Just Say No?
TV Watch, Wayne Friedman - Monday, December 5, 2022
Threatening to take away legacy TV sports content may be the la ...
- Your Brain On Addressable: More Engagement, Emotion, Recall
Advanced TV Insider, Karlene Lukovitz - Friday, December 2, 2022
Greater recall of addressable vs non-addressable ads is true whether or n ...
- NFL, Visa Partner On New Metaverse Experience In Fortnite
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
The metaverse activation is designed to engage Fortnite players through an NFL-inspir ...
- DirecTV's New Discovery+ Option Comes With Monthly Discount
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
DirecTV satellite and online subscribers get $2 off per month when th ...
- Media Matters' 'No Fox Fee' Campaign Seeks To Influence DirecTV To Resist Cost Hike
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
The liberal media watchdog is urging DirecTV customers to pressure DirecTV ...
- CNN Strips HLN, Drops Longtime Anchor Robin Meade
Digital News Daily, Karlene Lukovitz - Friday, December 2, 2022
Sources now estimate total layoffs at under 400 of CNN's total 4,4 ...
- YouTube's Best-Performing Ads For 2022
Performance Marketing Insider, Laurie Sullivan - Friday, December 2, 2022
YouTube's annual list of ads that performed best on its platform includ ...
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Building on its deal with Disney Advertising, VideoAmp will gain access ...
- CBS Leads Networks In Total Minutes Viewed This Season, But Is Behind Netflix
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
CBS led all broadcast networks in total day minutes viewed and ca ...
- Are Local TV Stations Getting Back 10 PM Hour For Older Viewers... Or Younger?
TV Watch, Wayne Friedman - Friday, December 2, 2022
Should NBC and other broadcast nets get closer to a decision ...
- Shaq Living Large On TV With New HBO Doc, Ubiquitous Commercials
TVBlog, Adam Buckman - Friday, December 2, 2022
Shaquille O'Neal is a big presence on TV, most recently as t ...
- CNN 'Gut Punch': Layoffs Commence
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Hundreds expected to be affected at CNN. Warner Bros. Discovery has alrea ...
- NBCU Advertising Taps Meta Exec For International Communications
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Mihiri Bonney will help lead NBCU's push to integrate global communications f ...
- Pluto TV Debuts In Canada
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
The Paramount-owned FAST is now in more than 30 countries. ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk Ratings
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
E.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- Linear TV Ad Campaigns Can Achieve 62% Reach By Buying 40-45 Networks
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Advertising for cable TV works best when a media campaign is runni ...
- NHL Starts NHL FAST, Free Ad-Supported Streaming Service, On Roku
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
NHL FAST will offer NHL game highlights, condensed games including Stanley C ...
- Disney's New Direction Under Iger: A Dramatic Change Of Course Ahead?
TV Watch, Wayne Friedman - Thursday, December 1, 2022
Should Walt Disney spin off its "General Entertainment" business -- ABC, non-ESPN/Disn ...
- 'Charlie Brown' Imprisoned By Paywall, Other Xmas Classics Remain Free
TVBlog, Adam Buckman - Thursday, December 1, 2022
"A Charlie Brown Christmas" stands alone as the only one of TV ...
- 2023 Local Ad Forecast: Slight Overall Dip, 15% Drop For TV
Digital News Daily, Karlene Lukovitz - Wednesday, November 30, 2022
The updated outlook from BIA Advisory Services projects a 0.5% overall decli ...
- Disney Gains Full Control Of Streaming Tech Firm, Warns Of Costs For Iger-Led Restructure
Digital News Daily, Karlene Lukovitz - Wednesday, November 30, 2022
BAMTech, now Disney Streaming Services, manages the tech platforms for Disney's streami ...
- Nestle Will Restrict Kids' Advertising For Sweet Beverages, Edible Treats
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
Beginning in July, Nestle won't directly advertise to children below age ...
- AMC Networks Chairman Dolan Says 'Large Scale Layoff' Coming
Television News Daily, Wayne Friedman - Tuesday, November 29, 2022
AMC Networks Chairman James Dolan sent a memo saying there would ...