- YouTube Winning With Sports: Running Up The Score - Don't Skip The Ads
TV Watch, Wayne Friedman - Friday, May 19, 2023
YouTube and YouTube TV seem to have found their footing with spor ...
- The CW Reveals Fall Schedule For First Upfront Under New Owner Nexstar
TVBlog, Adam Buckman - Friday, May 19, 2023
The new CW roster was the first to be presented by Nexst ...
- YouTube To Bow Unskippable Ads, 'Pause Experiences'
Digital News Daily, Karlene Lukovitz - Thursday, May 18, 2023
Unskippable format to be offered only for buys of YouTube Select. ...
- ABC Fall Prime-Time Goes Unscripted Due To Writers' Strike
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Strike-proof TV network programming is where ABC is headed this fall wi ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
WBD is starting up an in-house, programmatic and direct deal-making platform call ...
- Netflix Has 5M 'Basic With Ads' Users, But Still 'A Long Way To Go': Sarandos
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
"We have a long way to go to build scale in advertising ...
- MTV News, Vice Media: Troubled Times For Attracting Younger Viewers, Ad Partners?
TV Watch, Wayne Friedman - Thursday, May 18, 2023
MTV News and Vice Media have both suffered losses -- although f ...
- With Scripted Stars MIA, Upfronts Rely On Reality Stars, News Anchors
TVBlog, Adam Buckman - Thursday, May 18, 2023
Unscripted stars crossed picket lines outside the Upfront venues, while the script ...
- YouTube TV Is Sole Pay-TV Provider To Add Subs In Disastrous Q1
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
YouTube TV is now the fifth-largest pay-TV operator. Overall, the pay-TV sect ...
- NBCU Launches Cross-Platform Outcome Metrics For Local Marketers
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Real-time impact and incrementality metrics across CTV and linear are now official ...
- iSpot.TV To Measure Reach For YouTube, YouTube TV
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Enabling measurement of incremental reach should help the Google platforms better compe ...
- We Are, Er, TNN?
Marketing Politics Weekly, Joe Mandese - Wednesday, May 17, 2023
On the morning of parent Warner Bros. Discovery's upfront, CNN has be ...
- How To Stage A Disney Upfront, In 39 Seconds
MediaDailyNews, Joe Mandese - Tuesday, May 16, 2023
Well, that's the time-lapse video version in this article. The real-time versi ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- McDonald's Replaces Product Placement With Streaming Delivery Through App
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery servi ...
- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues Remain
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- Comcast 'More Likely' To Sell Hulu Stake Back To Disney: Roberts
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Comcast CEO Brian Roberts believes it is "more likely" than not th ...
- 'Blockbuster' Cable TV News? Busting Blocks May Just Be Pebbles On The Beach
TV Watch, Wayne Friedman - Wednesday, May 17, 2023
"Blockbuster" cable TV news may not always be about a block bei ...
- WGA Strike Can't Stem Tide Of New, Returning Show Announcements
TVBlog, Adam Buckman - Wednesday, May 17, 2023
Everyone in the TV biz knows that production on scripted shows, whi ...
- Peacock To Be First Streamer With NFL Playoff Game Exclusive
Digital News Daily, Karlene Lukovitz - Tuesday, May 16, 2023
NBCUniversal's streamer will carry the Wild Card Weekend playoff game on Ja ...
- Streaming's Share Of TV Viewing Time Down For 2nd Month
Digital News Daily, Karlene Lukovitz - Tuesday, May 16, 2023
But streaming still retained the largest share in April, at 34%. ...
- Why Fox News' Upfront Ad Pitch Is 40% Full (Of It)
Red, White & Blog, Joe Mandese - Tuesday, May 16, 2023
"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises ov ...
- NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed'
Television News Daily, Wayne Friedman - Monday, May 15, 2023
The NBCU interim chairman, ad sales & global partnerships, reminded execs ...
- Yaccarino To Twitter's Rescue: Saving A Media Company From Its Own Out-Of-Control Content
TV Watch, Wayne Friedman - Tuesday, May 16, 2023
With a low baseline to work from, any progress Yaccarino makes ...
- Fox Officials Vow Ample Original Fall Content, Despite Strike Challenges
TVBlog, Adam Buckman - Tuesday, May 16, 2023
Fox officials on Monday acknowledged the challenges of the writers' strike, b ...
- Amazon Prime Video Subs Forecast To Nearly Match Netflix's By 2028, Easily Surpass Disney+
Video Insider, Karlene Lukovitz - Tuesday, May 16, 2023
Amazon Prime Video will be just 12 million behind Netflix, and ...
- Netflix To Cut Spending By $300M Following Password Crackdown Delay
Digital News Daily, Karlene Lukovitz - Monday, May 15, 2023
No layoffs or hiring freeze planned. ...
- Amazon Fire TV Devices Add NBC/Telemundo Local News
Digital News Daily, Karlene Lukovitz - Monday, May 15, 2023
U.S.-based users of Fire TV devices can use FAST apps to acce ...
- Upfront Guru Barry Fischer Explains Why The More It Changes, The More It Remains The Same
RTBlog, Joe Mandese - Monday, May 15, 2023
I've had a running bet with Barry Fischer about when the upfro ...
- CBS, Fox Lead TV/Streaming 2022-23 Viewing, As Linear TV Declines
Television News Daily, Wayne Friedman - Friday, May 12, 2023
Fox Corp. and CBS claim top viewing for the 2022-2023 TV seas ...