- Streaming Viewers Keep Growing, YouTube Soars
TV Watch, Wayne Friedman - Friday, June 24, 2022
YouTube had a sharp spike in May to a 6.7% share, ...
- Discovery+ Scores Trump Documentary (Er) Coup
Digital News Daily, Karlene Lukovitz - Thursday, June 23, 2022
The streaming service bought the rights to the footage in 2021. ...
- TikTok Now On Vizio Smart TVs
Digital News Daily, Karlene Lukovitz - Thursday, June 23, 2022
TikTok's expansions of its once short-form-only format, combined with its availability ...
- RTL AdConnect Rebrands As RTL AdAlliance, Connects Brands With Europe
MAD, Fern Siegel - Wednesday, June 22, 2022
The alliance combines RTL AdConnect, G+J I|MS, and Smartclip's sales and med ...
- OpenAP To Partner With Snowflake For 'Clean Room' Project
Television News Daily, Wayne Friedman - Thursday, June 23, 2022
Through the deal with Snowflake, Open AP is starting a clean ro ...
- LIV Golf: Sports Events Intended For TV Don't Always Get U.S. Network Coverage
TV Watch, Wayne Friedman - Thursday, June 23, 2022
With such high-profile talent, shouldn't getting a TV deal be easier th ...
- Netflix Drama Imagines North, South Korean Unity In Near Future
TVBlog, Adam Buckman - Thursday, June 23, 2022
In the show, "Money Heist Korea," a thaw in North and Sou ...
- Judge: Dominion Voting Can Sue Fox Corp, As Well As Fox News, For Defamation
Digital News Daily, Karlene Lukovitz - Wednesday, June 22, 2022
Judge rules that Dominion had "adequately pleaded actual malice with respect ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Warner Bros. Discovery Ad Sales Officer Steinlauf Joins Simulmedia's Board
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Steinlauf, who ascended to his new position after the Discovery Inc./WarnerMedia merge ...
- Tremor International Makes $25M Investment In Smart TV Operating System
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Tremor International's platform Unruly will be the exclusive supply-side platform in t ...
- Netflix Talking Ad Partnership With Google For Streaming Ad Option: CNBC
Television News Daily, Wayne Friedman - Wednesday, June 22, 2022
Netflix co-CEO Ted Sarandos is scheduled to appear Thursday on a Cann ...
- Tough-Guy Political News Brand Association: Lower Your TV Advertising Expectations
TV Watch, Wayne Friedman - Wednesday, June 22, 2022
Political TV advertising can be overrated. Stick with news reports. This headli ...
- Daytime Emmys Mystify With Watch-Anytime Nominees
TVBlog, Adam Buckman - Wednesday, June 22, 2022
Streaming services and their shows -- which can be watched any ti ...
- Comscore Confirms Faster Uptake Of AVODs Vs. SVODs
Digital News Daily, Karlene Lukovitz - Tuesday, June 21, 2022
In fact, U..S. ad-supported streaming households have essentially caught up with tho ...
- Magnite Integrates LG Smart-TV ACR Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 21, 2022
The data will be available first on U.S. ad inventory, and expand ...
- To Infinity And Beyond: Disney's 'Lightyear' Opens Big, Adds To Box-Office Surge
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
"Jurassic World" remained tops in its second week - at $58.7 milli ...
- NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Although these finals are nowhere near any of the 12 pre-pandemic seri ...
- Media Companies Impacted By Inflation, Recession: Will New Media Win Out Over Old?
TV Watch, Wayne Friedman - Tuesday, June 21, 2022
New, demanding and costly streaming businesses need a lot of attention fr ...
- Are Independent FASTs Already Headed For The Endangered Species Watch List?
Video Insider, Karlene Lukovitz - Tuesday, June 21, 2022
New tech requirements and revenue terms being implemented by giants like Ro ...
- Paramount+ To Commission 150 International Originals
Digital News Daily, Karlene Lukovitz - Monday, June 20, 2022
Latest move supports streamer's strategy of successful worldwide expansion based on ...
- Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases
Digital News Daily, Karlene Lukovitz - Friday, June 17, 2022
Streamers use their remotes to simply click OK. Roku's ad tech wi ...
- Sell-Side Platform Magnite 'Certifies' 5 Companies For 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
The certification comes as Magnite looks to make measurement easier for i ...
- NBCU Claims 40% Of Upfront Based On Nontraditional Guarantees
Television News Daily, Wayne Friedman - Thursday, June 16, 2022
NBCU says 40% of its upfront TV ad deals are using measur ...
- CW Completes Upfront With Volume, Price Gains
Television News Daily, Wayne Friedman - Thursday, June 16, 2022
The CW finished its upfront deals with "high single-digit/low double-digit" price gain ...
- Judge Mathis Reality Show Goes On Trial On E!
TVBlog, Adam Buckman - Friday, June 17, 2022
"Mathis Family Matters" is a celebrity reality show about the home li ...
- Streaming Logs Third Month Of Record TV Viewing Share
Advanced TV Insider, Karlene Lukovitz - Thursday, June 16, 2022
In May, streaming's share hit its highest mark to date, at 31.9 ...
- BIA Lowers Local Advertising Estimates For 2022 To $167.4 Billion
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion low ...
- Performance Media Shops Reorganize C-Suites, Become More Strategically Focused
Performance Marketing Insider, Joe Mandese - Thursday, June 16, 2022
It's a "commitment to staying one step ahead and constantly innovating, reimagini ...
- Katz Media, MadHive Team For New Political Ad Partnership
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
The companies say the deal will create the largest local CTV marketpla ...