- On AMC+, AI Makes Moon Habitable, Tries Same Thing On Earth
TVBlog, Adam Buckman - Tuesday, July 5, 2022
In "Moonhaven," advanced artificial intelligence has masterminded the transformation of a porti ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
The number of user acquisition managers running campaigns on CTV is expect ...
- Original Content Is A Star -- But Acquired Content Has A Major Supporting Role
TV Watch, Wayne Friedman - Friday, July 1, 2022
Netflix has taken some dings -- especially when it comes to acquir ...
- New Amazon Action Drama Gets SEAL Of Approval
TVBlog, Adam Buckman - Friday, July 1, 2022
A story about the members of a Navy SEAL unit all dyi ...
- Streaming Data Is Advertisers' Best Asset... And Biggest Threat
Advanced TV Insider, Karlene Lukovitz - Thursday, June 30, 2022
Horror stories of campaigns ultimately yielding significantly different-than-expected results are far t ...
- VideoAmp Now Integrated Into Mediaocean's Advertising Systems
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Media measurement company VideoAmp will now be integrated as "currency" into Mediaocean ...
- Smart TV Shipments Sink 9.2% in Q1, Revenues Climb, As Component Shortages Continue
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Smart TV revenues saw growth of 10% to $16.63 billion. Due ...
- Nexstar Media Group Nearing Deal To Acquire Majority Stake In The CW: Reports
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
Nexstar would secure a 75% equity stake, leaving former 50-50 co-owners Paramou ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Grading Your Fitness Workout Via TV Ads: F#cking Tough - Or Something Easier?
TV Watch, Wayne Friedman - Thursday, June 30, 2022
What if a marketing message pushed you to do more to st ...
- An NFT Of Tucker Carlson Just Raised Over $14K For Abortion Rights
Digital News Daily, Colin Kirkland - Tuesday, June 28, 2022
The NFT is made up of a tweet of a screenshot fr ...
- ESPN Retains Formula 1 Rights
Digital News Daily, Karlene Lukovitz - Tuesday, June 28, 2022
ESPN reportedly paid $75 million to $90 million for three years ...
- 41% Of U.S. OTT Households Are 'Diverse'
Digital News Daily, Karlene Lukovitz - Tuesday, June 28, 2022
Non-white households' share is up from 39% two years ago. ...
- Prime Video CMO Steps Down, Amazon To 'Evaluate Needs'
Digital News Daily, Karlene Lukovitz - Wednesday, June 29, 2022
Ukonwa Ojo, who oversaw marketing for hits including "Coming 2 America," ...
- CTV 'Upfront' Soars 35% To $6.41 Billion
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
CTV ad revenues are expected to rise another 35% to $8.14 billi ...
- Disney CEO Chapek's Contract Extended For 3 Years
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
"Disney was dealt a tough hand by the pandemic, yet with B ...
- Recession In Q1 2023? What Happens To The National TV Ad Marketplace Then?
TV Watch, Wayne Friedman - Wednesday, June 29, 2022
What happens to the traditional long-term upfront buys during a probable recessi ...
- 'America Outdoors' Celebrates Americans And The Lands They Call Home
TVBlog, Adam Buckman - Wednesday, June 29, 2022
"America Outdoors With Baratunde Thurston" showcases Americans who have built their liv ...
- Reddit Says 'Find Your People' In First Full Nationwide TV Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 27, 2022
Reddit launched its first national TV campaign buy in partnership with R/ ...
- Roku Channel Adds Local, Live TV Stations, Mum On Ad Deal Component
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
Perhaps looking to expand its streaming influence around many parts of t ...
- Movie Theater Screens: The Bigger The Better?
TV Watch, Wayne Friedman - Tuesday, June 28, 2022
The bigger the better? What's missing here? Maybe context. ...
- Authoritative A&E Black Comedy Doc Tells It Like It Is, And Was
TVBlog, Adam Buckman - Tuesday, June 28, 2022
The four-hour "Right to Offend: The Black Comedy Revolution" will likely emer ...
- 4% Of Q1 CTV Programmatic Inventory Was 'Fake': Report
Video Insider, Karlene Lukovitz - Tuesday, June 28, 2022
The fake content identified included screensaver channels, photo widgets, games and mobi ...
- House Committee Moves To Protect Local Broadcasters Running Cannabis Ads From FCC Penalties
Digital News Daily, Karlene Lukovitz - Monday, June 27, 2022
Broadcasters call the bill a "major step forward" to level the playi ...
- Video Games Expand Role As Popular Pastime With Each Generation
Research Intelligencer, - Monday, June 27, 2022
Consumers born after 2010 tend to spend the most time gaming f ...
- TelevisaUnivision Posts 'Double-Digit' Upfront Volume Growth
Television News Daily, Wayne Friedman - Monday, June 27, 2022
TelevisaUnivision had its best result in seven years, with "high single digi ...
- A Political Ad With Little Messaging -- Who Is Holding Back Technology?
TV Watch, Wayne Friedman - Monday, June 27, 2022
One critical TV ad about politicians and technology doesn't get into detail ...
- Hulu Hit 'Only Murders In The Building' Back For More
TVBlog, Adam Buckman - Monday, June 27, 2022
The Steve Martin-Martin Short series represents a bright spot in the ...
- What Would Make D2C Marketers Spend More On CTV?
Advanced TV Insider, Karlene Lukovitz - Friday, June 24, 2022
D2C marketers report planned spend on CTV averaging 10% of media budget ...
- Sarandos: Netflix In Ad-Partnership Talks With 'All Of Them'
Digital News Daily, Karlene Lukovitz - Friday, June 24, 2022
Co-CEO Ted Sarandos didn't mention any specific company names, but noted th ...