- Automotive June TV Spending Drops 23%
Marketing Daily, Tanya Gazdik - Monday, July 11, 2022
The biggest spending increase in June was Infiniti -- up over 13,20 ...
- Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
Mediapsssst, Richard Whitman - Monday, July 11, 2022
The Stagwell chief believes the continuing shift to digital and performance marketi ...
- Google To Release Video Page Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Google began rolling out a video indexing report in Search Console ...
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Television News Daily, Wayne Friedman - Monday, July 11, 2022
Video streaming platforms ramped up paid ad spend by 38% in ...
- Linear TV Ad Revenue Will Take A Big Hit, Streaming Still Growing: BofA
Television News Daily, Wayne Friedman - Monday, July 11, 2022
"It is our expectation total advertising budgets would decline modestly with streaming/advertisi ...
- Experimenting with Shoppable Video
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
For a 220 years-young brand like the New York Post, innovation, adaptatio ...
- Legacy Cable TV Operators Continue To Seek Another Bundling Metamorphosis
TV Watch, Wayne Friedman - Tuesday, July 12, 2022
The big three cable operators renewing agreements with mobile partners will all ...
- Party Pair Goes On A Tear In TruTV's '101 Places To Party'
TVBlog, Adam Buckman - Tuesday, July 12, 2022
The two party-hearty wastrels who take a kook's tour of U.S. hi ...
- 'Thor: Love And Thunder' Pumps Disney
MediaDailyNews, Wayne Friedman - Sunday, July 10, 2022
The "Thor" franchise continues the trend of surpassing the previous editions wh ...
- Emotional Attachment To TV Commercials - Should We Care?
TV Watch, Wayne Friedman - Monday, July 11, 2022
NBC is working on building a "scalable model for creative testing" th ...
- Then And Now: The Evolution Of TV's Comedy Vampires
TVBlog, Adam Buckman - Monday, July 11, 2022
The FX vampire comedy "What We Do In The Shadows" returns f ...
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
MediaDailyNews, Joe Mandese - Friday, July 8, 2022
"Ad budget cuts are being led by former emerging categories that ha ...
- Equativ Makes 'Strategic' Investment In Video Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Nexstar Tops All TV Station Groups In 2021 Revenue, Up 10% From 2020
Television News Daily, Wayne Friedman - Thursday, July 7, 2022
While Nexstar led all TV station groups in annual revenue, its ...
- Belly-Busting Advertising -- Literally
TV Watch, Barry Friedman - Friday, July 8, 2022
The fast-food industry spent approximately $4.5 billion on TV ads in 20 ...
- TV's Food Frenzy Turns Mealtime Into Wartime
TVBlog, Adam Buckman - Friday, July 8, 2022
The preparation of food on TV is the catalyst for battles, beef ...
- Political Ads Mislead, More Than Half Of Survey Respondents Believe
Performance Marketing Insider, Laurie Sullivan - Thursday, July 7, 2022
Swaying votes in favor of a political party, initiative, or candidate ...
- Crude TV
TV Watch, Barry Friedman - Thursday, July 7, 2022
The oil and gas industry has spent more than $3.6 billion ...
- I Don't Mean To 'Bitch,' But This Word Is Used Far Too Much
TVBlog, Adam Buckman - Thursday, July 7, 2022
I realized the culture had taken an odd turn when I spi ...
- Effectv GM James Rooke Promoted To President, Comcast Advertising
Television News Daily, Wayne Friedman - Wednesday, July 6, 2022
Comcast Advertising -- which includes FreeWheel, Effectv, and AudienceXpress -- has promot ...
- What Would Jesus Watch?
TV Watch, Barry Friedman - Wednesday, July 6, 2022
Since the first nationally televised religious broadcast in 1949, evangelists have aim ...
- Shirley Temple Vs. Power Rangers In 'Generation Gap' Quiz Show
TVBlog, Adam Buckman - Wednesday, July 6, 2022
The show poses pop-culture questions to older and younger contestants to te ...
- Email: The Middle Child: Where It Fits In The Media Mix
Email Insider, Ray Schultz - Tuesday, July 5, 2022
Email is not a 'traditional' channel. It's a digital medium, and ...
- Universal's 'Minions: The Rise of Gru' Soars To New July 4 Weekend Record
MediaDailyNews, Wayne Friedman - Monday, July 4, 2022
"Minions" dominated national TV theatrical marketing in the last 2 weeks, drivi ...
- TNT, ESPN Post Strong Q2 Viewer Gains Thanks To NBA, College Basketball
Television News Daily, Wayne Friedman - Friday, July 1, 2022
NBA-fueled live programming on TNT and ESPN in Q2 helped those networ ...
- NBC Sports To End Olympic Channel Cable Network In September
Television News Daily, Wayne Friedman - Friday, July 1, 2022
"In order to best reach our target audiences, we are reevaluating o ...
- Sunday Mornin' Comin' Down
TV Watch, Barry Friedman - Tuesday, July 5, 2022
As of March, "Face the Nation," "Meet the Press" and "This Wee ...
- On AMC+, AI Makes Moon Habitable, Tries Same Thing On Earth
TVBlog, Adam Buckman - Tuesday, July 5, 2022
In "Moonhaven," advanced artificial intelligence has masterminded the transformation of a porti ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
The number of user acquisition managers running campaigns on CTV is expect ...
- Original Content Is A Star -- But Acquired Content Has A Major Supporting Role
TV Watch, Wayne Friedman - Friday, July 1, 2022
Netflix has taken some dings -- especially when it comes to acquir ...