- Fox Corp. Restructures Ad Staff, Enhances OneFox Cross-Platform
Television News Daily, Wayne Friedman - Wednesday, October 23, 2024
Fox says the restructuring will build on its OneFox cross-media platform ...
- Harris Campaign Spends Big On National TV In October
Television News Daily, Wayne Friedman - Thursday, October 24, 2024
The "Harris For President" campaign dominated national TV airwaves vs. other nation ...
- If Media Trust Levels Are So Low, Why Record Political Ad Spend?
TV Watch, Wayne Friedman - Wednesday, October 23, 2024
Gallup finds Americans' trust in media - newspapers, TV and radio ...
- Fall Is Classic With Wild Weekend Of Live Sports
TVBlog, Adam Buckman - Wednesday, October 23, 2024
Even though the Mets lost, the weekend in television sports was amaz ...
- Judge May Reinstate Video Privacy Claims Against NBC
MediaDailyNews, Wendy Davis - Monday, October 21, 2024
On Friday, judge Paul Englemayer suggested that he will reconsider his earli ...
- Disney Leads Top Media Distributor Index For September, Driven By NFL, NCAA
Television News Daily, Wayne Friedman - Tuesday, October 22, 2024
In September, Disney was up 17% from August to a leading 11. ...
- FuboTV Expands Video Offerings Beyond Legacy Linear TV Pay Service
Television News Daily, Wayne Friedman - Tuesday, October 22, 2024
'Standalone' premium subscription services - both live and on demand - wi ...
- Can A Yankees/Dodgers World Series Give Baseball - And Brands - A TV Boost?
TV Watch, Wayne Friedman - Tuesday, October 22, 2024
Live sports programming continues to be a major reason for brands ...
- Key Takeaways From Oprah Winfrey's AI Special
TVBlog, Adam Buckman - Tuesday, October 22, 2024
In "AI and the Future of Us,"OpenAI co-founder Sam Altman and F ...
- Morgan Stanley's Gorman Named Disney Chair, Tasked To Find Next CEO
Television News Daily, Wayne Friedman - Monday, October 21, 2024
ESPN Chairman Jimmy Pitaro, Disney Experiences Chairman Josh D'Amaro and Dana Wald ...
- NBCU Marketing Chief Has Big Regrets About Promoting Trump: Anyone Else?
TV Watch, Wayne Friedman - Monday, October 21, 2024
John Miller, former CMO of NBCU Television Group, has deep contrition ov ...
- WhatsApp Spots Reconnect Us With 'Modern Family'
TVBlog, Adam Buckman - Monday, October 21, 2024
The WhatsApp spots featuring four of the stars of "Modern Family" a ...
- The Power Of The Press: Newspapers Are The Most Trusted Media Channel
Publishing Insider, Ray Schultz - Thursday, October 17, 2024
"The Wall Street Journal" is the top media brand for advertising equit ...
- The Sports TV Search For Networks: What's The End Game?
TV Watch, Wayne Friedman - Friday, October 18, 2024
Unrivaled will start up in January - airing before the WNBA seas ...
- New For Fall: 'Poppa's House' Is A Happy Place For CBS
TVBlog, Adam Buckman - Friday, October 18, 2024
We started the week with "Happy's Place" on NBC and we e ...
- Amazon Details Simplified Product Launch, Optimization, Measurement Path
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Amazon has increasingly become a destination for consumers to discover products, rolli ...
- Game Time At The Athletic: NYT Sports Brand Teams Up With First Streaming Partner
Publishing Insider, Ray Schultz - Wednesday, October 16, 2024
The Athletic is forming a partnership with Fubo and hopes to crea ...
- Netflix Q3: Revenue, Ad Option Gains, Mixed Subscriber Results
Television News Daily, Wayne Friedman - Friday, October 18, 2024
Netflix had 5.1 million new subscribers for Q3 vs. 8.05 million ...
- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
TV Watch, Wayne Friedman - Thursday, October 17, 2024
According to a report from the ARF with Kroger Precision Marketing, the ...
- New For Fall: Laughs Go Off Track In CBS 'Sheldon' Spinoff
TVBlog, Adam Buckman - Thursday, October 17, 2024
"Georgie & Mandy's First Marriage" is the "Joanie Loves Chachi" of t ...
- Streaming, Pay TV Content 'Quality' Is Slipping
Advanced TV Insider, Wayne Friedman - Wednesday, October 16, 2024
Ad-free subscription video-on-demand platforms received a 74.5% quality score - down fr ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New Stars
Television News Daily, Wayne Friedman - Wednesday, October 16, 2024
The consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- CW Network President Dennis Miller To Resign
Television News Daily, Wayne Friedman - Thursday, October 17, 2024
Dennis Miller will resign as president of the broadcast channel, effective ...
- Your Monthly TV/Streaming Bill: Where Are The Real Savings Now?
TV Watch, Wayne Friedman - Wednesday, October 16, 2024
Total entertainment costs from all platforms can still amount to $150 ...
- Amazon Quiz Show Insults Intelligence By Having None
TVBlog, Adam Buckman - Wednesday, October 16, 2024
A new quiz show on Amazon Prime is really an example ...
- Amazon Launches An Audio Generator For Ads
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Amazon is launching a generative AI tool to create audio ads th ...
- NFL Viewing Ramps Up For Broadcast And Prime Video In September
Television News Daily, Wayne Friedman - Tuesday, October 15, 2024
Broadcast share rose by 8% from August to a 22.6% share fr ...
- NFL Helps YouTube TV See Active User Gains In September
Television News Daily, Wayne Friedman - Tuesday, October 15, 2024
YouTube TV averaged 2.07 million global daily active users in September, ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Whither Paramount Under Shell? Think Of A Fox Corp. Version
TV Watch, Wayne Friedman - Monday, October 14, 2024
Shell's overall vision could end up sounding somewhat familiar to some: Shri ...