- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average Viewing
Advanced TV Insider, Wayne Friedman - Wednesday, October 2, 2024
Democrats index at 93 for political ad attention, with Republicans 2% high ...
- The DirecTV/Dish Merger Isn't Brain Surgery, But It Does Require Rocket Science
MediaDailyNews, Ed DeNicola - Tuesday, October 1, 2024
I was a young exec at Nielsen back in 2002 when D ...
- NBCU/Charter Carriage Network Deal Includes Streamer Peacock
Television News Daily, Wayne Friedman - Wednesday, October 2, 2024
The deal expands Charter's effort to make hybrid deals with companies ...
- VP Debate Earns 43M Viewers, 26% Below 2020's
Television News Daily, Wayne Friedman - Thursday, October 3, 2024
The top five networks for viewing were CBS with 9.57 million viewer ...
- DirecTV/Dish: What Can The Company Dish Out Now?
TV Watch, Wayne Friedman - Wednesday, October 2, 2024
"We see this as complementary - this is not an either/or [f ...
- Amazon's New 'Buy It Now' Retail Brand Gets Boost From TV Show
TVBlog, Adam Buckman - Wednesday, October 2, 2024
An upcoming Amazon Prime show will award entrepreneurs prime placement on Ama ...
- Samsung, Ashley In Smart Home Collaboration
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2024
The partnership pushes the power of connection over individual devices. ...
- Paramount Drops Nielsen In Pricing Dispute
Television News Daily, Wayne Friedman - Tuesday, October 1, 2024
Paramount's contract with Nielsen expired Monday, September 30 at midnight. "Nielsen h ...
- Streaming's Juggling Act: License Or Co-Partner For TV, Films?
TV Watch, Wayne Friedman - Tuesday, October 1, 2024
European pay TV service Sky has sued Warner Bros., claiming the U.S.-bas ...
- Oy Vey! Stereotypes Clash With Quality In Netflix Rom-Com
TVBlog, Adam Buckman - Tuesday, October 1, 2024
The first episode of Netflix's new romantic comedy "Nobody Wants This" h ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Would You Like A Side Of Fries With That GSTV Ad Buy?
MediaDailyNews, Joe Mandese - Monday, September 30, 2024
As the lines between conventional place-based ad networks and retail media networ ...
- DirecTV To Acquire Dish, Merger Will 'Incentivize' Programmers
Television News Daily, Wayne Friedman - Monday, September 30, 2024
DirecTV will buy Dish/Sling from its parent Echostar for $1.00 plus t ...
- New Linear TV News Networks: Brands Not Buying In?
TV Watch, Wayne Friedman - Monday, September 30, 2024
Major TV brands - big automotive, telecom and consumer product companies ...
- Sophie Turner's A London Jewel Thief In CW's 'Joan'
TVBlog, Adam Buckman - Monday, September 30, 2024
Sophie Turner of "Game Of Thrones" is all grown up and playi ...
- Members Of Both Political Parties Share News Consumption Habits
Publishers Daily, Ray Schultz - Thursday, September 26, 2024
Both Democrats and Republicans watch ABC, CBS and NBC, but they diff ...
- CNN's News Website Hints At Paywall: Streaming Lessons?
TV Watch, Wayne Friedman - Friday, September 27, 2024
Moving to a paywall, similar to a subscription streaming model, can ...
- Comedic And Cultural: 'SNL' Celebrates 50th Season
TVBlog, Adam Buckman - Friday, September 27, 2024
"SNL" has had a knack for pivoting at just the right ti ...
- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- Dentsu Casting Director Makes Emmy History
MAD, Steve McClellan - Wednesday, September 25, 2024
Kei Kawamura was in charge of proposing and coordinating Japanese actors f ...
- Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%
Television News Daily, Wayne Friedman - Thursday, September 26, 2024
Although Netflix continues to see strong global subscriber growth, total viewing hou ...
- DirecTV, Dish Reportedly In 'Advanced' Merger Talks
Television News Daily, Wayne Friedman - Friday, September 27, 2024
If the deal goes through, the new combined company would replace Comca ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?
TV Watch, Wayne Friedman - Thursday, September 26, 2024
"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- Lost At Sea? Mystery Of The Missing Screeners
TVBlog, Adam Buckman - Thursday, September 26, 2024
Since almost every new show coming down the pike is made availab ...
- The Short Attention Spans Of Trade Associations
Planning & Buying Insider, Joe Mandese - Wednesday, September 25, 2024
Maybe they're not garbage in/garbage out, but to coin yet another n ...
- Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
Television News Daily, Wayne Friedman - Wednesday, September 25, 2024
Key reach metrics for ABC, CBS, and NBC for persons 18 a ...
- Netflix Looks To 'Netflix-ify' Its Sports Content: Celebrities, Promo Presence
TV Watch, Wayne Friedman - Wednesday, September 25, 2024
Netflix would get a major boost to its still-young ad operation ...
- A Touch Of 'Grey's': ABC Medical Drama Returns For Season 21
TVBlog, Adam Buckman - Wednesday, September 25, 2024
How can we describe "Grey's Anatomy?" Venerable? The Methuselah of medicine? T ...
- Consumers Sacrifice Brand Loyalty Down To The Penny
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 24, 2024
"Yellowstone" creator Taylor Sheridan recently purchased land near my property in Wyomin ...
- NBCU Takes Nielsen Gold, Surpasses 13% Share In August
Television News Daily, Wayne Friedman - Tuesday, September 24, 2024
Thanks to the Paris Olympics, NBCU posted the highest share obtained ...