With overall summer movie revenues higher than a year ago, season-to-date, Universal Pictures’ “How To Train Your Dragon” continued in the number one spot for its second week -- in the fourth weekend in June -- getting to $37 million, according to IMDb Box Office Mojo.
Two other new movies debuted to underwhelming results.
The biggest disappointment was Walt Disney’s "Elio," which only got to $21 million -- the lowest-performing Pixar-branded movie ever. The previous low was Pixar’s 2023’s “Elemental,” which opened to $29.6 million domestically. Sony Pictures’ "28 Years Later" ( a zombie sequel, was second to "Dragon" for the current weekend at $30 million.
Through the summer so far -- starting May 2 -- overall domestic theatrical revenue is up 24% to $1.58 billion -- with the biggest movie so far, Disney’s “Lilo & Stitch,” now at $386.7 million.
advertisement
advertisement
Summer movie advertising on TV so far -- May 2 through June 22 -- is at $158.8 million, according to EDO Ad EnGage, 41,230 airings and 22.3 billion impressions. A year ago, over the same period, national TV spending was $149.7 million (39,800 airings, and 21.6 billion impressions).
The biggest-spending movie over that time period was “How to Train Your Dragon” (which opened June 13), at $16.8 million.
Other big spenders for movies that opened include Paramount Pictures' "Mission Impossible” at $14.3 million (which opened May 23), Disney's “Elio” with $14 million, and Disney’s ”Lilo & Stitch” at $12.6 million (opened May 23).
Higher-performing movies are still expected through the summer, including Universal Pictures’ movie “Jurassic World: Rebirth,” set to debut around the July 4 weekend on July 2 -- now at $14.3 million in national TV spend.