- M&W: TV Ad Spending To Slide 2.4%
Television News Daily, Wayne Friedman - Friday, March 13, 2026
National TV advertising will sink 2% to $27.9 billion (excluding political ads ...
- Streaming Movie Ding? Universal's Films Are 'Theatrical-First'
TV Watch, Wayne Friedman - Friday, March 13, 2026
Starting next year, Universal Pictures will extend the theatrical window for n ...
- DISH Network Customers Are Cut Off From Gray Media Stations As Firms Fail To Reach Agreement
Around the Net In Media, Ray Schultz - Wednesday, March 11, 2026
A dispute between DISH Network and Gray Media has resulted in DI ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- World Baseball Classic Delivers Highest Rating With U.S.-Mexico Game
Television News Daily, Wayne Friedman - Thursday, March 12, 2026
The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ev ...
- Living Room Video Ad Blinking? YouTube Tops 4 Legacy Companies
TV Watch, Wayne Friedman - Thursday, March 12, 2026
YouTube has some distance to go to surpass all legacy TV network ...
- Paley Center Empowers 'Charlie's Angels' To New Heights
TVBlog, Adam Buckman - Thursday, March 12, 2026
The Paley Center's assertions that "Charlie's Angels" was a landmark series th ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- YouTube Surpasses Combined Ad Buys Of Disney, Paramount, NBC, WBD
MediaDailyNews, Colin Kirkland - Tuesday, March 10, 2026
YouTube now ranks as the world's largest video media company - beati ...
- Agentic Agency Technology Takes Stronger Position In Ad Chain
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Global independent ad agency PMG became one of the first partners ...
- 'Value' Of Legacy Network Streamers Grows 11%
Television News Daily, Wayne Friedman - Wednesday, March 11, 2026
A recent 3-month snapshot of "media value" ad/promotion time for streamers ...
- Warner Bros. Deal History: Storylines Are Not Happy Endings
TV Watch, Wayne Friedman - Wednesday, March 11, 2026
Business deals for Warner Bros. are not uplifting movie-like stories to rec ...
- Fox Touts 'Really Healthy' Pre-Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, March 10, 2026
Fox News Media has seen seven quarters in a row of ad-reven ...
- Concerns Arise Over Local Ad Inventory With NFL, Other Sports League Deals
TV Watch, Wayne Friedman - Tuesday, March 10, 2026
It's a different story for the NBA, NHL, and MLB with t ...
- Nothing Sunny About Hulu Dramedy 'Sunny Nights'
TVBlog, Adam Buckman - Tuesday, March 10, 2026
"Sunny Nights" is a dark, violent, seedy show about desperate people ...
- War Isn't Real
Media Insider, Steven Rosenbaum - Monday, March 9, 2026
AI-generated footage and viral misinformation are reshaping how the world experiences t ...
- TV Still Rules Purchase Funnel, Even For People Who Swear They Only Watch Streaming
Research Intelligencer, Rob Williams - Monday, March 9, 2026
Television remains the most influential ad channel at every stage of t ...
- The 'Truth' Of Paramount's CNN Takeover?
TV Watch, Wayne Friedman - Monday, March 9, 2026
Paramount Skydance has an answer as to what will happen when ...
- A+E Bringing Home The Bacon With Upfront Program Plans
TVBlog, Adam Buckman - Monday, March 9, 2026
A-listers teaming up with A+E next season include Kevin Bacon, Ted Dans ...
- Entravision Appoints Senior Executives To U.S. Media Team
Around the Net In Media, Ray Schultz - Friday, March 6, 2026
Entravision Communications has announced leadership changes to its U.S. Media team, Inside Radio reports. Returning to Entravision aft ...
- Trump Said Noem Lied About $220M Ad Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 5, 2026
Noem faced bipartisan criticism over the commercials during U.S. congressional hearings th ...
- All Of Nielsen's Horses And All Of Nielsen's Men
Planning & Buying Insider, Joe Mandese - Monday, March 9, 2026
"The buying season coming up is probably as nervous a market ...
- Paramount Hints At 'Iconic' Cable Brands Moving To Streaming
TV Watch, Wayne Friedman - Friday, March 6, 2026
"When you put all these portfolios together, we absolutely believe we c ...
- MRC Blows Whistle On Nielsen Big Data + Snafu
MediaDailyNews, Joe Mandese - Thursday, March 5, 2026
The industry ratings watchdog disclosed major problems with Nielsen's Big Data ...
- Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Performance Marketing Insider, Laurie Sullivan - Thursday, March 5, 2026
Agentic agents have become a disruptive tool for brands and agencies ...
- NBCU Strikes Real-Time Data Deal With HyphaMetrics
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, whi ...
- Paramount-WBD Merger: 'Frenemy' Deals Or New Branding?
TV Watch, Wayne Friedman - Thursday, March 5, 2026
Will the prized HBO brand name remain in its longtime consumer-facing positio ...
- Digital Video Ads Not All That 'Personalized,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, March 4, 2026
"While CTV and streaming platforms have advanced audience targeting, consumers may n ...
- Networks' NFL Per-Viewer Hour Costs Are 'Attractive': Analyst
Television News Daily, Wayne Friedman - Wednesday, March 4, 2026
The NFL's TV network costs remain a great deal in terms ...
- Promoting The Super Bowl: All Year Round?
TV Watch, Wayne Friedman - Wednesday, March 4, 2026
The push may come from the end result - making $800 milli ...