- Fewer Streaming TV Commercial Interruptions - But Tougher Ad Breaks?
TV Watch, Wayne Friedman - Tuesday, July 9, 2024
The silver lining - which may not be much of a positi ...
- Biden-Stephanopoulos Interview Was Cringeworthy Jibber Jabber
TVBlog, Adam Buckman - Tuesday, July 9, 2024
ABC's interview with President Biden Friday night was so cringeworthy that ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPs
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Havas originally introduced MRPs - or "meaningful rating points" - five yea ...
- Nielsen Discusses HyphaMetrics Redactions, Asserts It Won
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Far from being a win for HyphaMetrics, Nielsen execs assert the dismiss ...
- Tour De France Team Sponsors Not Getting All Their 'TV Time' Value?
TV Watch, Wayne Friedman - Monday, July 8, 2024
Some Tour de France teams are participating in fewer "breakaways." Is th ...
- Deadliest Catch: Hungry Hibernators Go Fishin' On Peacock
TVBlog, Adam Buckman - Monday, July 8, 2024
Apparently not satisfied with human hijinks on our reality-competition shows, Peacock introduc ...
- 'Despicable Me 4' Dominates Holiday Box Office With $122M Opening
MediaDailyNews, Wayne Friedman - Sunday, July 7, 2024
The movie owned the holiday TV airwaves with $5.4 million in ...
- Paramount Global, Skydance To Merge In $8B Deal
Television News Daily, Wayne Friedman - Monday, July 8, 2024
National Amusements will get $2.4 billion in cash, and non-voting shareholders wi ...
- Audience Creation, Targeting For A Privacy-Conscious Future
MediaDailyNews, Louis Keating - Friday, July 5, 2024
Geographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Netflix Tapping Into Users' 'Must Have' Brand Value For More Dollars
TV Watch, Wayne Friedman - Friday, July 5, 2024
Netflix needs to monetize more money from existing subscribers as its potenti ...
- Linear TV Is Alien Concept To Young Lawyers On New 'Matlock'
TVBlog, Adam Buckman - Friday, July 5, 2024
A 75-year-old lawyer played by Kathy Bates discovers that two younger colleagu ...
- Streaming Original TV Content Ticks Up In Q1: Analyst
Advanced TV Insider, Wayne Friedman - Wednesday, July 3, 2024
Netflix is estimated to have given the "green light" in Q1 ...
- New Google Settings For Disclosing Digitally Altered Political Ads
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
The Google Political Content Policy now has new settings and policies f ...
- Political Ad Spending Estimated To Climb To $10.7B: Analyst
Television News Daily, Wayne Friedman - Wednesday, July 3, 2024
A new 2023-24 estimate projects political ad revenue will rise to $10 ...
- Paramount Saves: MTV, CMT, Comedy Content Shifted To Paramount+
TV Watch, Wayne Friedman - Wednesday, July 3, 2024
A company release says: "As part of broader website changes across Paramoun ...
- Pre-Debate Hype Storm Far Outpaced Show's Viewership
TVBlog, Adam Buckman - Wednesday, July 3, 2024
It seemed to me, and possibly many others, that no presidential deba ...
- Paramount Seeks More Aggressive Streaming Merger Deal: CNBC
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Paramount Global is looking to merge its streaming business with an existi ...
- Shark Week Adds New Sponsors, 'Collections' Content On Max, discovery+
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streami ...
- Upfront TV Ad Prognosis? Slow-Moving, On A Questionable Front
TV Watch, Wayne Friedman - Tuesday, July 2, 2024
Streaming scatter revenue is expected to decline to $10.14 billion from $10. ...
- Recent Stories Imply Linear TV Is At Point Of No Return
TVBlog, Adam Buckman - Tuesday, July 2, 2024
The current era has taken on a kind of "jig is u ...
- 'Bundle' Is Much More Than Premium Video, Study Finds
Television News Daily, Wayne Friedman - Monday, July 1, 2024
The average number of non-premium TV/video services in a "bundle" is 6 ...
- Is YouTube's User-Generated Content A Threat - Or Help - To Big Media?
TV Watch, Wayne Friedman - Monday, July 1, 2024
YouTube is now much more than a user-generated content site. It n ...
- Confessions Of A Former TV Viewer
TVBlog, Tess von Brachel - Monday, July 1, 2024
I can only characterize my relationship with TV as confounding, albeit short-live ...
- Debate TV Ad Buys Total $3.7M
Television News Daily, Wayne Friedman - Friday, June 28, 2024
National TV ad revenue for the first Presidential Debate totaled $3.7 milli ...
- Dish Network Brings Back Real Old-Style Bundles: Long-Term Contracts
TV Watch, Wayne Friedman - Friday, June 28, 2024
Dish is packaging its standard linear TV cable/broadcast package with a fr ...
- Other Than That, Mrs. Biden, How Was The Debate?
TVBlog, Joe Mandese - Friday, June 28, 2024
On the bright side, Joe Biden disproved the right-wing conspiracy theory rum ...
- Analyst Projects CPM Declines For Linear, Streaming Upfronts
Television News Daily, Wayne Friedman - Thursday, June 27, 2024
The total U.S. TV ad marketplace will inch up less than ...
- Bloodsport! Partisan Media Goes Debate Daffy
TVBlog, Adam Buckman - Thursday, June 27, 2024
The noise coming from the partisan TV news media in advance ...
- Total Ad-Based Linear, Streaming TV Viewing Slips in May: Analyst
Television News Daily, Wayne Friedman - Wednesday, June 26, 2024
Wieser estimates 13.2% of all TV/video viewing - gross ratings points ...
- Presidential Debate Fact, Fiction And Mute: What Will Matter To TV Viewers?
TV Watch, Wayne Friedman - Wednesday, June 26, 2024
With pressing questions about how to separate truths from lies and everythi ...