- Netflix Extends Microsoft Partnership To Support CTV Ads, Campaigns
MediaDailyNews, Laurie Sullivan - Monday, June 24, 2024
The extended partnership will support CTV ads in its ad platform a ...
- Nielsen v. Hypha Dismissed, Frees Startup To Begin Panel Rollout
MediaDailyNews, Joe Mandese - Tuesday, June 25, 2024
While another Nielsen suit against HyphaMetrics still is pending, the startup sa ...
- For Second Time, Disney And YouTube Lead New Monthly Nielsen 'Distributor' Share
Television News Daily, Wayne Friedman - Tuesday, June 25, 2024
Disney was the leader in Nielsen's 'Media Distributor' measure at 11.4% shar ...
- New MoviePass: Now Taking Lessons From Premium Video Streamers?
TV Watch, Wayne Friedman - Tuesday, June 25, 2024
MoviePass, which had filed for bankruptcy, now says it is profitable. Subscribe ...
- Hulu Brat Pack Documentary Boosts Viewing Of Old Brat Pack Movie
TVBlog, Adam Buckman - Tuesday, June 25, 2024
"Brats" was the third most-watched movie in streaming for the week. "S ...
- 'Inside Out 2' Bangs Out Another $100M In Week 2
MediaDailyNews, Wayne Friedman - Sunday, June 23, 2024
"Inside Out 2" has become the first animated movie ever to po ...
- X To Add Paywall For Live Streaming
Publishers Daily, Ray Schultz - Sunday, June 23, 2024
The addition of a paywall for live streaming would make X t ...
- Disney Offers Global First-Party Data Connection
Television News Daily, Wayne Friedman - Monday, June 24, 2024
The BridgeID platform allows the Disney Audience Graph, through the company's clean-ro ...
- Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier
TV Watch, Wayne Friedman - Monday, June 24, 2024
A recent ARF report says 6% of U.S. households watch TV "exclusivel ...
- How The Content On Netflix Matches Up With Traditional TV
TVBlog, Adam Buckman - Monday, June 24, 2024
They might not be a perfect match, but a list of upcomi ...
- The Art Of The Deal For Advertisers And Agencies
Media Insider, Maarten Albarda - Friday, June 21, 2024
When you did your contract the last time, you most likely d ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Key Political TV Advertising States: Don't Mean A Thing Without That Swing
TV Watch, Wayne Friedman - Friday, June 21, 2024
The focus is on so-called "swing" voters' use of TV-video platforms ...
- Insults Are Up, Moderator Control Is Down, Says Presidential Debate Study
TVBlog, Adam Buckman - Friday, June 21, 2024
The study comes a week before the first debate between President Bid ...
- Automotive TV Spending Drops 14.6% In May
Marketing Daily, Tanya Gazdik - Wednesday, June 19, 2024
Although ESPN delivered the most reach for automakers in May, industry impressio ...
- Krispy Kreme Angers U.S. Fans With U.K.-Only 'Friends' Release
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 19, 2024
The company isn't saying why the donuts are not available in t ...
- Instream Versus Outstream Delineation Finally Getting Attention
Media Insider, Dave Morgan - Thursday, June 20, 2024
As has become clear for anyone following the issue on social medi ...
- Let's Shake On It: Black Friday Awareness Campaign Wins Media Grand Prix
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
The campaign, called "Handshake Hunt," was created by agency Gut Sao Pau ...
- Netflix Ad Revenue Forecast To Hit $950M In 2024, Top Ad Dollars Per Viewer: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 20, 2024
Netflix will average $70.44 in ad revenue per viewer -- well abo ...
- Can Biden-Trump Debate Pack Viewers In With No Live Audience, Muting, Less Drama?
TV Watch, Wayne Friedman - Thursday, June 20, 2024
Viewers might see far fewer TV-ready zingers and "gotcha" moments. ...
- Why The Tonys And Emmys Struggle For Ratings
TVBlog, Adam Buckman - Thursday, June 20, 2024
While the Tonys and Emmys award achievements in two very different medi ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- Top TV Networks' Ad Revenue Flat At $10.4B In First-Half 2024, Airings 6% Higher
Television News Daily, Wayne Friedman - Wednesday, June 19, 2024
Two main reasons for the consistency are sports and more commercial airing ...
- Even FAST Channels May Need High-Profile Original Content... Sometimes
TV Watch, Wayne Friedman - Wednesday, June 19, 2024
Tubi wants its viewers to be more involved. With its just-launched Stubio ...
- Send In The Chimps: TV's Fun Factor Is About Zero Right Now
TVBlog, Adam Buckman - Wednesday, June 19, 2024
Not that the TV Blog needs baby chimps to stay interested ...
- May Streaming Grows To Best Viewing Share Ever At 39%, FAST Sees Strong Gains
Television News Daily, Wayne Friedman - Tuesday, June 18, 2024
YouTube tied its highest share level, with 9.7%, while Netflix maintained i ...
- Can Ad-Supported Streamers Still See Growth As Consumers Want Even Less Ads?
TV Watch, Wayne Friedman - Tuesday, June 18, 2024
Would consumers care if streaming platforms add on a few more commerci ...
- History Channel Says Evel Knievel, Bruce Lee 'Built' America
TVBlog, Adam Buckman - Tuesday, June 18, 2024
The History Channel is giving credit for "building" America to some pret ...
- Perplexity Breaks First TV Spot, Considers Making It A Movie
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
AI "answer engine" Perplexity broke its first television spot Thursday night duri ...