- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Sling Freestream Adds More Channels, Now Totaling 430+
MediaDailyNews, Karlene Lukovitz - Tuesday, January 2, 2024
The rebranded FAST launched last February with 210 channels. ...
- Warner Bros. Discovery Acquires Turkish SVOD BluTV
MediaDailyNews, Karlene Lukovitz - Tuesday, January 2, 2024
WBD already had a 35% stake in Turkey's first local SVOD. ...
- Omnicom Completes $900M Acquisition Of Flywheel Digital
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
Flywheel's digital commerce data will be integrated into Omnicom's AI-powered operating syste ...
- Ad Industry Loses 30-Year-Old Tool
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 2, 2024
Welcome to 2024 and the next phase in cookieless ad targeting: ...
- NFL Regular Season At 16 Weeks: Up 10%
Television News Daily, Wayne Friedman - Friday, December 29, 2023
The NFL's average regular 32-season game is up 10% to 17.9 milli ...
- New Year Streaming Headaches: Bundle, Unbundle Or Bumble?
TV Watch, Wayne Friedman - Tuesday, January 2, 2024
It's mostly about the streaming-only bundle, seemingly in growing demand for mode ...
- Column On Content Warnings Tops 2023 Most-Read TV Blog List
TVBlog, Adam Buckman - Tuesday, January 2, 2024
A column that inventoried the content warnings on a new Netflix horr ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- Middle-Aged White People Team Up To Segment Streamers
Planning & Buying Insider, Joe Mandese - Friday, December 29, 2023
In case you're looking to segment American consumer audiences based on the ...
- Top TV Networks See Higher Online ROI For TV Advertisers
Television News Daily, Wayne Friedman - Thursday, December 28, 2023
Top TV networks continue to see growth in online engagement activity f ...
- TV Stations' Cord-Cutting Remedy: Pull On Old-School, Over-The-Air Cords
TV Watch, Wayne Friedman - Friday, December 29, 2023
Amid ongoing issues with legacy pay TV systems, TV stations are preppi ...
- The Delirium Of New Year's Eve TV
TVBlog, Adam Buckman - Friday, December 29, 2023
For the millions who are either not invited to New Year's E ...
- Sports Gambling TV Ad Spend Surges 10%, As Impressions, Airings Sharply Rise
Television News Daily, Wayne Friedman - Wednesday, December 27, 2023
Sports gambling TV ad spend now totals $237.8 million with a sha ...
- Meet The New Boss, Same As The Old Boss: Selling New Streaming Bundles
TV Watch, Wayne Friedman - Thursday, December 28, 2023
WBD CEO David Zaslav is pushing for more bundling of all streami ...
- The State Of TV: 2023-24
TVBlog, Adam Buckman - Thursday, December 28, 2023
As 2023 draws to a close, the same issues persist about ...
- Republican PAC Ad Compares Trump To Dictators
MAD, Fern Siegel - Tuesday, December 26, 2023
All candidates run ads against opponents. This one calls out the form ...
- Ad Market Expands For 8th Consecutive Month In November
MediaDailyNews, Joe Mandese - Wednesday, December 27, 2023
A revised analysis of the U.S. Ad Market Tracker shows sustained ad-spendi ...
- The Cost Of Streaming Attention: What Is The Value Of Free 'Channels'?
TV Watch, Wayne Friedman - Wednesday, December 27, 2023
Many consumers can sit up and take notice of the offering ...
- 'Friends' And 'Family': The Legends We Lost In 2023
TVBlog, Adam Buckman - Wednesday, December 27, 2023
For reasons that are obvious, Norman Lear takes the lead position ...
- Automotive TV Spending Down 8.9% In November, 15.8% YTD
Marketing Daily, Tanya Gazdik - Friday, December 22, 2023
TV ad impressions were down 18.5% in November to 25.2 billion. B ...
- The Psychic's Brain: Ephron On Attentiveness
Planning & Buying Insider, Joe Mandese - Tuesday, December 26, 2023
Erwin Ephron taught me there is no perfect form of media researc ...
- A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?
Television News Daily, Wayne Friedman - Friday, December 22, 2023
A WBD-Paramount Global merger would initially result in dominance in two lega ...
- New TV Ad Categories: Are They Up To Snuff? Place Your Bets
TV Watch, Wayne Friedman - Tuesday, December 26, 2023
TV network and station execs love new ad categories, and in rece ...
- 'Golden' Year: The Top TV News Stories In 2023
TVBlog, Adam Buckman - Tuesday, December 26, 2023
The year's TV news was characterized by high-profile exits, two strikes th ...
- 'Aquaman and The Lost Kingdom' Treads Water With $40M Holiday Weekend
MediaDailyNews, Wayne Friedman - Tuesday, December 26, 2023
Warner Bros. had a higher-than-average national TV ad budget heading into t ...
- Advertisers, Consumers Have Mixed Views Of Streaming As New Year, New Models Kick In
Advanced TV Insider, Karlene Lukovitz - Friday, December 22, 2023
Advertisers still see downsides amid enthusiasm about CTV. Viewers say they're n ...
- Stats Drive Home TV's Streaming-Driven Sea Changes
MediaDailyNews, Karlene Lukovitz - Friday, December 22, 2023
Surveys provide a snapshot of a revolution. ...
- All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: Analysis
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Widespread profitability of premium streaming business, especially among legacy TV-based media owner ...
- NBC To Stream First Commercial-Free Fourth Quarter In NFL Game
Television News Daily, Wayne Friedman - Thursday, December 21, 2023
NBC's first ad-free fourth quarter in a Christmas holiday-season football game wi ...