- Paramount+ To Run Ads During Super Bowl, NFL Wild Card
MediaDailyNews, Karlene Lukovitz - Thursday, January 11, 2024
Two new ads are 14th and 15th in "A Mountain of Entertainmen ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Amazon Streaming Ad-Dollar Drive, 'TNF' Moving Yardsticks?
TV Watch, Wayne Friedman - Thursday, January 11, 2024
Amazon wants your money -- so much so they are offering n ...
- Soft French Countryside Is Hard-Boiled In AMC's Sam Spade Reboot
TVBlog, Adam Buckman - Thursday, January 11, 2024
In "Monsieur Spade," detective Sam Spade is transplanted from the fog-bound stree ...
- Golden Globes: When The Heimer Beat The Barben -- And Other Surprises
Mad Blog, Barbara Lippert - Tuesday, January 9, 2024
The show's writing and direction were sloppy, with awkward shots of suit ...
- Automotive TV Spending Down 14.9% In December
Marketing Daily, Tanya Gazdik - Tuesday, January 9, 2024
"With football taking the spotlight once more in January, expect a simil ...
- DAZN And Free-TV Company Telly Integrate Shoppable Ads
MediaDailyNews, Karlene Lukovitz - Tuesday, January 9, 2024
Telly users can purchase via the TV's second screen, without interrupting viewi ...
- X Signs 'Free Speech' Content Deals With Don Lemon, Tulsi Gabbard, Jim Rome
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
X has announced content deals with former CNN news host Don Lemo ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- TV Station Group Sinclair Strikes NextGen Roxi Music Channel Deal
Television News Daily, Wayne Friedman - Tuesday, January 9, 2024
Sinclair Inc. has struck a deal with music streaming service Roxi th ...
- Not All On-Air Talent, NFL Players Are Journalists - Go Figure
TV Watch, Wayne Friedman - Wednesday, January 10, 2024
Someone at ESPN trying to sabotage one of its own shows? Soun ...
- Curse Counts Show TV Profanity Is Par For The Coarse
TVBlog, Adam Buckman - Wednesday, January 10, 2024
How much profanity is now on TV? Let someone else count t ...
- X Allows Marketers To Target Premium Subs With New Ad Option
MediaDailyNews, Colin Kirkland - Monday, January 8, 2024
X is offering advertisers a new ad option that involves targeting premi ...
- NextGen TV Gets Interactive Roxi Music Channels, TLC TV Sets Integration
MediaDailyNews, Karlene Lukovitz - Tuesday, January 9, 2024
Broadcasters hope interactivity will accelerate consumer adoption of ATSC 3.0-capable TV s ...
- DirecTV Offers Free Paramount+ App With 'Paramount+ With Showtime' Subscription
MediaDailyNews, Karlene Lukovitz - Tuesday, January 9, 2024
DirecTV users who pay for the just-rebranded premium linear network get t ...
- Simulmedia's Morgan Moves To Executive Chairman, Werther Named CEO
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Werther becomes CEO as Morgan assumes the role of executive chairman. Simulmed ...
- iSpot Adds 'Streaming Measurement' To Its Linear TV, Other Metric Products
Television News Daily, Wayne Friedman - Tuesday, January 9, 2024
The launch of the Streaming Measurement platform brings a new suite ...
- Homes Buying Broadband For Only Legacy TV... But Not Streaming?
TV Watch, Wayne Friedman - Tuesday, January 9, 2024
Parks Associates says just 5% of U.S. internet households have only ...
- Smarter Than The Average Bear, Ted Talks Again
TVBlog, Adam Buckman - Tuesday, January 9, 2024
The Seth MacFarlane content brand is profane, intentionally immature and even darin ...
- Magna Finds Skippable Ads Engage, Forced Views 'Hinder'
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
The study, sponsored by TikTok, also found skippable mobile video ads requi ...
- Netflix Released 100+ Fewer Originals In 2023
MediaDailyNews, Karlene Lukovitz - Monday, January 8, 2024
The decrease reflects Netflix's strategic shift to fewer, more selective productions, ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- NBCU Touts Strong Q1 One Platform Ad Results
Television News Daily, Wayne Friedman - Monday, January 8, 2024
NBCU says an initial batch of ad deals for its new O ...
- Vizio's Inscape 'Tuner Data' Goes Deeper For Local TV Measurement
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Vizio's Inscape smart TV data unit says it can now tap direct ...
- Disney Might Be Taking A Cue From Microsoft - And That Isn't So Bad
TV Watch, Wayne Friedman - Monday, January 8, 2024
The Walt Disney deal with ValueAct Capital -- an "information-sharing" agreement ...
- ABC Was Rockin' To The Oldies With 'Golden Wedding,' 'GH' Special
TVBlog, Adam Buckman - Monday, January 8, 2024
ABC prime time last Thursday featured the live wedding of two peop ...
- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
The strategic partnership with Samba TV will help entertainment marketers promoting n ...
- Amazon Recruits Disney Exec Helfand To Lead Ad-Supported Launch
MediaDailyNews, Karlene Lukovitz - Friday, January 5, 2024
Jeremy Helfand is joining Amazon as big streamers, including Disney, prepare ...
- New $920M ESPN, NCAA Deal Includes Games Exclusive To ESPN+
MediaDailyNews, Karlene Lukovitz - Friday, January 5, 2024
The deal spans a record 40 championships, with 2,300 hours per ye ...
- YouTube TV Subs Soar 35%, Legacy Pay TV's Fall 12%
Television News Daily, Wayne Friedman - Thursday, January 4, 2024
Still the fastest-growing virtual pay TV provider, YouTube TV has surpassed Di ...