- Innovid Names New CMO
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
Dani Cushion's experience includes serving as CMO of Cardlytics. ...
- Netflix Streaming Success Not Just From Top Shows: Analyst
Television News Daily, Wayne Friedman - Monday, December 18, 2023
In response to Netflix's research release last week, MoffettNathanson Research says "6 ...
- November TV-Streaming Viewership Highest Since January 2023
Television News Daily, Wayne Friedman - Tuesday, December 19, 2023
Although the writers' and actors' strike plagued broadcast TV platforms for mo ...
- Separating Good CTV Ad Inventory From Bad?
TV Watch, Wayne Friedman - Tuesday, December 19, 2023
Competitive legacy TV brands looking to gain the reach they are losi ...
- Fox Feel-Good TV Movie Takes 'Break' From The Norm
TVBlog, Adam Buckman - Tuesday, December 19, 2023
A Gaelic football match on Christmas Eve will determine whether a century-ol ...
- How This CEO At A Streaming Ad Platform Helps Pope Francis
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2023
BrightLine CEO Jacqueline Corbelli is quite humble when talking about how s ...
- Media Giants Redirect X Ad Spend To Instagram, Snapchat
MediaDailyNews, Colin Kirkland - Friday, December 15, 2023
Disney, Comcast and Paramount have increased ad spending on other social platfor ...
- 'Wonka' Hits $39M High Note In Pre-Christmas Film Release
MediaDailyNews, Wayne Friedman - Sunday, December 17, 2023
Warner Bros. spent an average $17.1 million in national TV advertising f ...
- Roku, Samsung Lose Share, Global TV Sales Down 2.1%
Television News Daily, Wayne Friedman - Friday, December 15, 2023
Samsung and Roku are the best-selling TVs in the U.S. ranked ...
- Legacy Streamers' Ad Options Slowly Gain Share - How Will Smaller Players Fare?
TV Watch, Wayne Friedman - Monday, December 18, 2023
A softer streaming market makes one wonder about the survival of sma ...
- NBC's 'Extended Family' Is No Laughing Matter
TVBlog, Adam Buckman - Monday, December 18, 2023
If you find it challenging to summon up any emotion over ...
- Hudson MX Targets First-Half Sale, Ascential On The Hook
MediaDailyNews, Joe Mandese - Friday, December 15, 2023
Omnicom has agreed to participate in the sale. Exactly how remains unclea ...
- Disney Pursuing Stronger, Closer Ties To The Video Gaming Business?
TV Watch, Wayne Friedman - Friday, December 15, 2023
Now comes word that Walt Disney might be looking to re-energize i ...
- When It Comes To Content, Network TV Clings To Its Traditions
TVBlog, Adam Buckman - Friday, December 15, 2023
From sitcoms with laugh tracks to a Christmas tree lighting ceremony fr ...
- FCC Votes To Pursue Rule Banning Early Termination Fees In Pay TV
MediaDailyNews, Karlene Lukovitz - Thursday, December 14, 2023
Proposed rule, which would also require making prorated rebates for mid billi ...
- Hulu To Co-Air Premiere Of Disney+'s 'Percy Jackson' Series
MediaDailyNews, Karlene Lukovitz - Thursday, December 14, 2023
Teaser may inspire some Hulu-only subscribers to sign up for the new ...
- 2023 Legacy-Owned Streamers To Post 18% Ad Spike, TV Still Down Overall
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Despite the projected 18% ad spike this year, overall TV/CTV video busine ...
- Broadcast TV Season: Fall Ad Airings Rise 23%, TV Ads Grow To $6.93B
Television News Daily, Wayne Friedman - Thursday, December 14, 2023
The five English-language broadcast networks ABC, CBS, NBC, Fox and The ...
- Creator Content Community Grows: Can Its Studio Content Neighbors Benefit?
TV Watch, Wayne Friedman - Thursday, December 14, 2023
The IAB says the "creator content" video economy continues to grow ...
- Hulu Comedy 'Such Brave Girls' Is A Tale From The Dark Side
TVBlog, Adam Buckman - Thursday, December 14, 2023
A new series positioned as a comedy is another in a lo ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- 6 Big Streamers' $1B In Ad Spend In 1st 10 Months Was Down 8% YoY
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
Spend by finance brands plummeted, with tech and retail spend also d ...
- Disney+, Netflix See Growth In Ad Revenues, Ad-Tier Viewers In 2023
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
Disney+'s ad-supported tier will hit $786.6 million in ad revenue for a ...
- 'NBA Cup' Game Scores Big With 4.6M Viewers, November Ads Up 26%
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
The NBA's first "In-Season Tournament' final for its inaugural "NBA Cup" earn ...
- Carlson Streams A Ride On Rapids - How Many Rafts, Paddles?
TV Watch, Wayne Friedman - Wednesday, December 13, 2023
Pricing considerations in the streaming world are all over the map. Consume ...
- That's Entertainment: Reacher's Back With Fists Of Fury
TVBlog, Adam Buckman - Wednesday, December 13, 2023
Jack Reacher is a bit of a mechanic -- when he confron ...
- Perion Enters DOOH With $100M Hivestack Acquisition
MediaDailyNews, Karlene Lukovitz - Tuesday, December 12, 2023
Hivestack will enable cross-channel ad tech player Perion to offer DOOH capabiliti ...
- DV, IAS Expand Brand Safety Measurement To YouTube Shorts
MediaDailyNews, Karlene Lukovitz - Tuesday, December 12, 2023
New capabilities build on earlier intro of viewability, IVT measurement for YouTu ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- Netflix First 6-Month Viewing Report: 18,000 Titles, 100B Hours Viewed
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Netflix has released its total global program viewing covering a 6-month perio ...