- Hulu To Co-Air Premiere Of Disney+'s 'Percy Jackson' Series
MediaDailyNews, Karlene Lukovitz - Thursday, December 14, 2023
Teaser may inspire some Hulu-only subscribers to sign up for the new ...
- 2023 Legacy-Owned Streamers To Post 18% Ad Spike, TV Still Down Overall
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Despite the projected 18% ad spike this year, overall TV/CTV video busine ...
- Broadcast TV Season: Fall Ad Airings Rise 23%, TV Ads Grow To $6.93B
Television News Daily, Wayne Friedman - Thursday, December 14, 2023
The five English-language broadcast networks ABC, CBS, NBC, Fox and The ...
- Creator Content Community Grows: Can Its Studio Content Neighbors Benefit?
TV Watch, Wayne Friedman - Thursday, December 14, 2023
The IAB says the "creator content" video economy continues to grow ...
- Hulu Comedy 'Such Brave Girls' Is A Tale From The Dark Side
TVBlog, Adam Buckman - Thursday, December 14, 2023
A new series positioned as a comedy is another in a lo ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- 6 Big Streamers' $1B In Ad Spend In 1st 10 Months Was Down 8% YoY
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
Spend by finance brands plummeted, with tech and retail spend also d ...
- Disney+, Netflix See Growth In Ad Revenues, Ad-Tier Viewers In 2023
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
Disney+'s ad-supported tier will hit $786.6 million in ad revenue for a ...
- 'NBA Cup' Game Scores Big With 4.6M Viewers, November Ads Up 26%
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
The NBA's first "In-Season Tournament' final for its inaugural "NBA Cup" earn ...
- Carlson Streams A Ride On Rapids - How Many Rafts, Paddles?
TV Watch, Wayne Friedman - Wednesday, December 13, 2023
Pricing considerations in the streaming world are all over the map. Consume ...
- That's Entertainment: Reacher's Back With Fists Of Fury
TVBlog, Adam Buckman - Wednesday, December 13, 2023
Jack Reacher is a bit of a mechanic -- when he confron ...
- Perion Enters DOOH With $100M Hivestack Acquisition
MediaDailyNews, Karlene Lukovitz - Tuesday, December 12, 2023
Hivestack will enable cross-channel ad tech player Perion to offer DOOH capabiliti ...
- DV, IAS Expand Brand Safety Measurement To YouTube Shorts
MediaDailyNews, Karlene Lukovitz - Tuesday, December 12, 2023
New capabilities build on earlier intro of viewability, IVT measurement for YouTu ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- Netflix First 6-Month Viewing Report: 18,000 Titles, 100B Hours Viewed
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Netflix has released its total global program viewing covering a 6-month perio ...
- 41% Of Netflix Users Don't Know About Its Ad-Supported Tier - Is That Bad?
TV Watch, Wayne Friedman - Tuesday, December 12, 2023
Netflix has an ad-supported option? Who knew? ...
- Bad Luck Befalls TV Shows With 'Luck' In Their Titles
TVBlog, Adam Buckman - Tuesday, December 12, 2023
"Luck," "Lucky," "Mr. Lucky" and now "Lucky Hank" all fell to t ...
- Disney+, Hulu Combo App Owns The Most Top-100 U.S. Titles
MediaDailyNews, Karlene Lukovitz - Monday, December 11, 2023
The combo also has the second-largest total of movies/TV seasons, behind on ...
- Tucker Carlson Launching Own Streaming Service
MediaDailyNews, Karlene Lukovitz - Monday, December 11, 2023
The ousted Fox News host will charge $9 per month for acce ...
- Ad Budgets: Questions We Asked Google In 2023
Performance Marketing Insider, Laurie Sullivan - Monday, December 11, 2023
Questions identify what people care about and what inspires them. Those questio ...
- Paramount Global Suitors Draw Investor Interest, Driving Stock Price Up
Television News Daily, Wayne Friedman - Friday, December 8, 2023
Potential reported suitors of Paramount Global, Skydance and RedBird Capital, in acquiri ...
- New TV Ad Categories: Are They Up To Snuff? Place Your Bets
TV Watch, Wayne Friedman - Monday, December 11, 2023
TV network and station execs love new ad categories. Over the la ...
- CBS Celebrates 90-Plus Golden Greats Dick Van Dyke, Willie Nelson
TVBlog, Adam Buckman - Monday, December 11, 2023
CBS turns into America's golden oldies network this month with tribute specia ...
- Amazon Ads, IPG Mediabrands Ink Three-Year Prime Video Deal
MediaDailyNews, Karlene Lukovitz - Thursday, December 7, 2023
Mediabrands agencies will get first look at new ad formats, sponsorship op ...
- Disney+ Eyes Shopping, Gaming, Notches 1K Sponsors
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Disney continues to expand efforts to grow advertisers for the streamer's n ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- NewsNation, CW Post Lowest Viewing Of GOP Presidential Debates
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
NewsNation and The CW pulled in 4.1 million Nielsen-measured average minute viewe ...
- Does The U.S. TV Market Have Room For More News Channels?
TV Watch, Wayne Friedman - Friday, December 8, 2023
Jeff Zucker is ready to take control of U.K. news outlets "T ...
- Remembering Norman Lear, TV's Godfather Of The 1970s
TVBlog, Adam Buckman - Friday, December 8, 2023
The Norman Lear TV shows on CBS reached a crescendo in t ...
- Emarketer CTV Ad Forecast: +22% In 2024 To $30B, +73% To $42B By 2027
Advanced TV Insider, Karlene Lukovitz - Thursday, December 7, 2023
Retail media spend is forecast to jump 336% in 2024, to rea ...