- BrightLine Bows New Suite Of Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Formats include "advergames," in-show trivia games, and a dynamic unit that connec ...
- Norman Lear: Nyuk, Nyuk, Nyuk!
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Most of us would consider ourselves lucky if we could look ba ...
- Luis Fernandez Named Chairman Of NBCU Telemundo
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Fernandez returns to Telemundo to succeed Beau Ferrari, who is transitioning ...
- Limited Ad-Supported CTV Helping Lower TV Screen Ads? Yes, But...
TV Watch, Wayne Friedman - Wednesday, December 6, 2023
A recent study from GroupM says it expects average TV/video ad hou ...
- Happiness Is Watching Peacock's New 'Monk' Movie
TVBlog, Adam Buckman - Wednesday, December 6, 2023
A new "Monk" TV movie coming this week to Peacock is titl ...
- Black Friday Football Delivers Respectable Viewership, Impressive Ad Engagement
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
Viewers were 78% more likely to search for products advertised during th ...
- Samsung DSP Integrates Experian ID, Syndicated Audiences
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Experian has data spanning 2,300 attributes per household and 250 per consume ...
- FreeWheel Launches Direct Integration Of Index Exchange
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
The integration aims to improve interoperability in premium TV and to streamli ...
- New Platform Expands In-Car Cross-Platform Infotainment Experiences
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Automotive brands are leaning into in-car entertainment to help attract and reta ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- DirecTV, Cox Offer AR Version Of Andy Cohen Show
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Augmented reality amplifies engagement and adds value for advertisers and distributors, sa ...
- Comcast's Cavanagh Touts Peacock Infrastructure, Says Linear TV Still Has Wide 'Reach'
Television News Daily, Wayne Friedman - Monday, December 4, 2023
"The infrastructure that we have as we bring it to life ...
- Nexstar Media Says CW Could Be Profitable In 2025
Television News Daily, Wayne Friedman - Tuesday, December 5, 2023
An uncertain advertising market, coupled with writers' and actors' strikes, have impact ...
- TV Debate Political Plan: RNC Working Over Small, Mid-Sized Networks?
TV Watch, Wayne Friedman - Tuesday, December 5, 2023
With major TV news networks getting their fair share -- ABC, CB ...
- BritBox Cary Grant Drama Is As Handsome As He Was
TVBlog, Adam Buckman - Tuesday, December 5, 2023
The greatest challenge for anyone making a miniseries about Cary Grant ...
- 'Renaissance: A Film By Beyonce' Scores $21M In Post-Thanksgiving Period
MediaDailyNews, Wayne Friedman - Monday, December 4, 2023
Although the music concert movie “Renaissance: a film by Beyoncé” did n ...
- Verizon Bundles Netflix, Max Ad-Supported For $10 Per Month
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
Big streamers leveraging Verizon's large user base to pump up reach a ...
- Cable TV News November Viewing Sinks 19%, National TV Ads Down 9%
Television News Daily, Wayne Friedman - Friday, December 1, 2023
Cable TV news networks were down 19% overall to a collective 3 ...
- Three Prime-Time Shows Prepare To Exit CBS
TVBlog, Adam Buckman - Monday, December 4, 2023
CBS seems to be in the midst of a prime-time housecleaning. ...
- Will Streamers Offer Regular Tune-In TV Show Promos - Like Linear TV?
TV Watch, Wayne Friedman - Friday, December 1, 2023
A maturing streaming TV business prompts the question of what comes nex ...
- TV Topics Everyone Talks About Today
TVBlog, Adam Buckman - Friday, December 1, 2023
The TV topics everyone talks about today can be summed up ...
- Survey Finds High Intent To Start Using Or Spend More On Addressable TV
MediaDailyNews, Karlene Lukovitz - Wednesday, November 29, 2023
Go Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunit ...
- Amazon Scores Another Live Sports Coup, With NASCAR
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
It is sharing rights with four broadcast and cable networks, as NASCAR ...
- U.S. Pay-TV Subs Outnumbered By Streaming Services For The 1st Time
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
Cord cutters and cord nevers are pegged to reach 144 million, vers ...
- Instacart Bundles In Access To Peacock Streaming For Free
Television News Daily, Laurie Sullivan - Wednesday, November 29, 2023
Instacart members can now get free access to NBCU's Peacock streaming servic ...
- Q3 National TV, Video Ads Sink 3.2%: Madison And Wall
Television News Daily, Wayne Friedman - Wednesday, November 29, 2023
Overall Q3 national TV/video advertising, including that of streaming TV, dipped 3.2 ...
- NASCAR Strikes New TV Deals With Amazon, TNT, Renews Existing Deals
Television News Daily, Wayne Friedman - Thursday, November 30, 2023
Amazon will carry five NASCAR Cup Series races starting in 2025. Rac ...
- Streaming TV/Movie Library Shows: The Mothership Of The Business
TV Watch, Wayne Friedman - Thursday, November 30, 2023
For the most recent reporting week of October 23-29, Nielsen says "Suit ...
- TV Topics No One Talks About Anymore
TVBlog, Adam Buckman - Thursday, November 30, 2023
What was once known as "the late-night wars" is a thing ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...