- All The Good Things: Barely Surviving Streaming Shows Need To Breathe
TV Watch, Wayne Friedman - Tuesday, September 19, 2023
HBO's critically acclaimed "Winning Time: The Rise of the Lakers Dynasty" ...
- Charter/Disney Fallout: Bad Trouble For Freeform, Other Cable Nets
TVBlog, Adam Buckman - Tuesday, September 19, 2023
Whatever is really going on here, the TV business looks like ...
- Swimming In Myths And Under Murky Waters In Programmatic CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2023
Is there an effective attribution model to support CTV? Lack of transparen ...
- Automotive TV Spending Rises, UAW Strike Unlikely To Affect Spending Initially
Marketing Daily, Tanya Gazdik - Sunday, September 17, 2023
Much of Mazda's whopping 48-times year-over-year increase in spend is due ...
- CIO Diane Jurgens Exits Disney
MediaDailyNews, Karlene Lukovitz - Monday, September 18, 2023
Disney has lost several senior-level executives in the past year. ...
- Magna Boosts U.S. Ad Outlook For 2023, 2024
MediaDailyNews, Joe Mandese - Monday, September 18, 2023
The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectatio ...
- Network TV's Double Whammy: Flat Pricing, Declining Supply
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
While ad demand is beginning to rebound again, the growth is almo ...
- Nexstar TV Stations Back On DirecTV
Television News Daily, Wayne Friedman - Sunday, September 17, 2023
In an effort to avoid missing more NFL and college football game ...
- Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%
Television News Daily, Wayne Friedman - Monday, September 18, 2023
The first 'TNF' game of the season was up 8% to 16 ...
- Is The 'A La Carte' Picking Of TV Networks, Streamers Now A Myth?
TV Watch, Wayne Friedman - Monday, September 18, 2023
Right now, the prevailing wisdom is that consumers want all the popul ...
- 'Krapopolis' Is Nifty NFT Cartoon Comedy
TVBlog, Adam Buckman - Monday, September 18, 2023
First made public in 2021, "Krapopolis" is not exactly ancient history, b ...
- Half Of Buyers Say Addressable TV Played Role In Upfronts
MediaDailyNews, Karlene Lukovitz - Thursday, September 14, 2023
And 80% of those execs said addressable was an important or extreme ...
- Yaccarino Appoints 4 Execs At X, Brett Weitz Named Head Of Content
MediaDailyNews, Colin Kirkland - Thursday, September 14, 2023
X named Brett Weitz head of content, talent and brand sales; Moniq ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Byron Allen Bids $10B For ABC, Other Disney Nets
MediaDailyNews, Karlene Lukovitz - Friday, September 15, 2023
Nexstar also reportedly is in talks with Disney, following remarks CEO B ...
- Apple TV's CTV Ad Share Drops To 4%, Hulu Is #1 App In Spend
MediaDailyNews, Karlene Lukovitz - Friday, September 15, 2023
Apple TV devices rank #6 in share of programmatic ad spend. ...
- Why Television Reach Is Poised To Strike Out
Planning & Buying Insider, Joe Mandese - Friday, September 15, 2023
New research indicates a net 27% of U.S. TV viewers aware ...
- Another Ground-Breaking TV Deal For Disney?
Television News Daily, Wayne Friedman - Friday, September 15, 2023
"ABC would add to [Nexstar's] existing $2 billion-plus of annual ad reven ...
- A Week-End 'TV Watch' Roundup
TV Watch, Joe Mandese - Friday, September 15, 2023
Here is a little roundup of relevant news and analysis, starting wi ...
- Jerry Brown Moonbeams Up To 'American Masters'
TVBlog, Adam Buckman - Friday, September 15, 2023
"Jerry Brown: The Disrupter" places Brown -- a liberal, progressive democrat ...
- Rao Succeeds Kenny As Nielsen CEO
MediaDailyNews, Joe Mandese - Thursday, September 14, 2023
Rao, who has served as CEO of Nielsen's Audience Measurement business sin ...
- Local TV Study: Two-Thirds Of Younger Viewers Stream News
MediaDailyNews, Karlene Lukovitz - Thursday, September 14, 2023
Even more surprising, 35% of 25- to-34-year-olds watch local broadcast TV dai ...
- It's The 1980s All Over Again: The Power Of Nostalgic TV Advertising
TV Watch, Joe Mandese - Thursday, September 14, 2023
It's hard to believe it's been two days since I wrote abo ...
- Choosing Shows To Review Presents Challenges
TVBlog, Adam Buckman - Thursday, September 14, 2023
Twice this week TV shows that were considered for reviews here fe ...
- Gracenote Program Facilitates FAST Channels Distribution
MediaDailyNews, Karlene Lukovitz - Tuesday, September 12, 2023
The program enriches programmers' channel content with editorial data, rich images, standardiz ...
- Streaming TV Ads Beat Mobile Ads For Informing Holiday Purchases
MediaDailyNews, Karlene Lukovitz - Wednesday, September 13, 2023
Streaming also ranks as the top medium for watching holiday content, p ...
- Global OTT Revenues To Grow 33%, Hit $215B, By 2029
MediaDailyNews, Karlene Lukovitz - Wednesday, September 13, 2023
The projections have been lowered somewhat due to the advertising downturn a ...
- iSpot Buys TV Measurement Firm 605, Expands U.S. Data Footprint
Television News Daily, Wayne Friedman - Wednesday, September 13, 2023
iSpot has acquired measurement and TV attribution company 605 in a de ...
- 605 Reasons There Will Be Fewer, Not More Alt Currencies
TV Watch, Joe Mandese - Wednesday, September 13, 2023
Even as the U.S. JIC pushes to certify new alt currencies, iSpot ...
- Disney, Charter Standoff Ends Just In Time For Jets, 'Jeopardy!'
TVBlog, Adam Buckman - Wednesday, September 13, 2023
In 20-20 hindsight, some disappointed Jets fans might have wished the ga ...