Global OTT TV episode and movie revenues, including subscription, rental and advertising revenues, will reach $215 billion in 2029 — up $53 billion, or 33%, from $162 billion in 2023, according to a new OTT TV and video forecast report from Digital TV Research.
The U.S. is expected to remain dominant, although its revenue share is forecast to decline from 46% in 2023 to 38% in 2029. Total U.S. revenues are projected to increase by $8 billion between 2023 and 2029, to reach $82 billion.
Globally, SVOD will continue to generate by far the largest share of OTT revenue source, growing by $19 billion between 2023 and 2029 to reach $127 billion in 2029.
However, AVOD is forecast to grow faster, adding $30 billion globally during the same period, to reach $69 billion by 2029.
These numbers are lower than Digital TV Research’s last report on this sector because of the global advertising slowdown and slower-than-expected rollouts of hybrid AVOD - SVOD platforms by major U.S. platforms,” reports Simon Murray, the firm’s principal analyst.
U.S. SVOD (subscription-based video-on-demand) services are expected to reach $54.6 billion by 2029, and U.S. AVOD (ad-supported video-on-demand) services are forecast to reach $21.6 billion.
Revenue from Chinese SVODs and AVODs are forecast to reach $9.6 billion and $7.4 billion, respectively.
SVODs and AVODs in other markets are forecast to reach $62.5 billion and $40.3 billion, respectively.
The analysis forecasts global rental revenues at $9.7 billion in 2029, with download-to-own (DTO) at $9.2 billion.