- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Middle East Search Insiders Speak Out
Search & Performance Insider, Laurie Sullivan - Friday, December 29, 2023
A group of search and technology experts in the Middle East launch ...
- Social Media Generated $11B In Ad Sales Targeting U.S. Kids
MediaDailyNews, Laurie Sullivan - Wednesday, December 27, 2023
The Harvard report estimates YouTube generated the most ad-revenue profits - $959 ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Wednesday, December 27, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- Report: Instagram Reels Outperformed All Branded Video Content On TikTok, Facebook
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
Instagram Reels outperformed TikTok clips, Facebook Reels and all other branded vid ...
- TikTok Instructs its 'Shop' Sellers To Spend More Time On The App
MediaDailyNews, Colin Kirkland - Tuesday, December 19, 2023
TikTok is advising sellers on its live e-commerce platform "Shop" to spe ...
- Top TikTok Themes In 2023: Nostalgia, Self-Care, AI
Research Intelligencer, Robert Williams - Wednesday, December 20, 2023
Viral content gave brands an opportunity to participate in trends that generat ...
- Tech Industry Sues To Block Utah Social Media Restrictions
MediaDailyNews, Wendy Davis - Monday, December 18, 2023
NetChoice on Monday sued to block a Utah law that prohibits te ...
- TikTok's Shopping Platform Is Most Popular With Gen Z
Research Intelligencer, Robert Williams - Monday, December 18, 2023
About a third of Gen Z consumers said they had either shopp ...
- Metaverse Marketing: Virtual Games Deliver For Brands, Consumers in 2023
Marketing Daily, Colin Kirkland - Thursday, December 14, 2023
Gamefam was responsible for some of the top-rated games and events ...
- Strike A Chord: The Connection Between Music And Search
Search & Performance Insider, Laurie Sullivan - Friday, December 15, 2023
Amy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- Social Platforms Want Appeals Court To Intervene In Battle Over Teen Addiction
MediaDailyNews, Wendy Davis - Wednesday, December 13, 2023
Meta, Google, TikTok and Snapchat are asking a federal judge to authori ...
- Judge Upholds Texas's Partial TikTok Ban
MediaDailyNews, Wendy Davis - Tuesday, December 12, 2023
A Texas prohibition on the use of TikTok on government property doesn ...
- Teens Using Social Media 'Almost Constantly,' YouTube Dominates: Report
MediaDailyNews, Colin Kirkland - Monday, December 11, 2023
A new report from Pew Research Center shows YouTube continues to domina ...
- Virtual 'Coins' Make TikTok First Non-Game Mobile App To Hit $10B In Consumer Spending
MediaDailyNews, Colin Kirkland - Monday, December 11, 2023
TikTok is the first mobile app not focused on gaming to ama ...
- Brands Can Improve TikTok Creator Ads In Several Ways
Research Intelligencer, Robert Williams - Thursday, December 7, 2023
Ads that show an influencer who demonstrates a product can help ...
- Montana TikTok Ban Halted By Federal Judge Over Free Speech Concerns
MediaDailyNews, Wendy Davis - Friday, December 1, 2023
The ban "oversteps state power and infringes on the Constitutional rights ...
- TikTok Promises Billions To Europe, Ramps Up Focus On Data Security
MediaDailyNews, Colin Kirkland - Thursday, November 30, 2023
As part of its Project Clover security and sustainability program, TikTok h ...
- TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue
MediaDailyNews, Colin Kirkland - Wednesday, November 29, 2023
TikTok's recent efforts to convince creators to create longer videos are intend ...
- YouTube Invests In Gaming, Launches Mini-Games For Paid Subscribers
MediaDailyNews, Colin Kirkland - Tuesday, November 28, 2023
Premium users now have access to a group of online games th ...
- ByteDance To Restructure Its Gaming Brand, Plans Mass Layoffs
MediaDailyNews, Colin Kirkland - Monday, November 27, 2023
ByteDance is restructuring Nuverse, its gaming brand, and plans to lay o ...
- Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps
Search & Performance Insider, Laurie Sullivan - Friday, November 24, 2023
Mobile web traffic and apps play a major role in shopping th ...
- Apple, ByteDance, Meta Contest EU Gatekeeper Status
MediaDailyNews, Laurie Sullivan - Friday, November 17, 2023
Apple, Meta, and TikTok owner ByteDance contested their platforms' definitions as pa ...
- Ban On Targeting Would Boost Newspapers, Promote Kids Safety, Advocacy Group Says
PolicyBlog, Wendy Davis - Thursday, November 16, 2023
"Many of the ills of today's internet have a single thing ...
- And That's The Way It Wasn't: Why Social Media Is No Place To Get Your News
Red, White & Blog, Joe Mandese - Friday, November 17, 2023
"What is happening at TikTok is it is creating the biggest antisemit ...
- As Social Media Gains Younger News Consumers, More Legacy TV Concerns?
TV Watch, Wayne Friedman - Friday, November 17, 2023
Thirty-two percent of people ages 18-29 "regularly" get news from TikTok, a ...
- FTC Warns Influencers, Trade Groups Over Aspartame Ads
MediaDailyNews, Wendy Davis - Wednesday, November 15, 2023
Social media endorsements touting aspartame didn't include prominent enough disclosures, the F ...
- TikTok Allows Users To Save Songs Directly To Spotify, Amazon, Apple Music
MediaDailyNews, Colin Kirkland - Tuesday, November 14, 2023
TikTok's newest feature, "Add to Music App," allows users to save son ...
- Meta, YouTube And Other Platforms Must Face Lawsuit Over Harm To Teens
MediaDailyNews, Wendy Davis - Tuesday, November 14, 2023
In a major defeat for social media platforms, a federal judge Tuesd ...
- TikTok Presses Judge To Toss Privacy Claims Over Pixel Tracking
MediaDailyNews, Wendy Davis - Monday, November 13, 2023
"Plaintiffs point to no misrepresentation that gave anyone a reason to expe ...