- Bloomreach AI White Label, Integrates Media With TikTok
Search & Performance Insider, Laurie Sullivan - Monday, September 11, 2023
Most advertisers by now have heard of AI, but few have fe ...
- Gen Z Brings TikTok Love To Fashion Week
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 8, 2023
Her Campus Media is helping a new generation take their first bi ...
- TikTok To Expand Social Networking, Private Messaging Features
MediaDailyNews, Colin Kirkland - Wednesday, September 6, 2023
According to a barrage of job listings posted by TikTok, the social-med ...
- Can Analyst Firms Adapt To A Changing Landscape?
Media Insider, Cory Treffiletti - Tuesday, September 5, 2023
Are analyst firms equivalent to Industry Influencers in today's economics and percepti ...
- TikTok Begins Moving European Data To Local Data Center
MediaDailyNews, Colin Kirkland - Tuesday, September 5, 2023
As part of its Project Clover initiative, TikTok announced Tuesday it h ...
- Football Season Drives Purchase Decisions For Fans
Research Intelligencer, Robert Williams - Tuesday, September 5, 2023
Eighty-three percent of shoppers said they host or attend watch parties ...
- TikTok's AR-Creation Studio, Effect House, Leaves Beta
MediaDailyNews, Colin Kirkland - Thursday, August 31, 2023
The short-form video platform's AR studio closely resembles Snapchat's Lens Studio ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Search & Performance Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Search & Performance Insider, Laurie Sullivan - Friday, August 25, 2023
Microsoft is the latest to announce that Bing and LinkedIn will provi ...
- TikTok To End 'Storefront' Feature, Focuses On In-App Shopping
MediaDailyNews, Colin Kirkland - Wednesday, August 23, 2023
Advertisers will not be able to run active shopping ads using Storefro ...
- TikTok Starts Serving Ads In Its Search Results
MediaDailyNews, Karlene Lukovitz - Wednesday, August 23, 2023
TikTok is letting advertisers capitalize on Gen Z's preference for using t ...
- TikTok Search Ads Come With A Caveat
Search & Performance Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- TikTok Ban Justified By Concerns Over Data, Montana Argues
MediaDailyNews, Wendy Davis - Monday, August 21, 2023
Montana's TikTok ban aims to protect consumers from the app's "data-harvesting practic ...
- TikTok Now Banned On All NYC Government Devices
Digital News Daily, Colin Kirkland - Thursday, August 17, 2023
TIkTok was banned on all government-issued devices in New York City Wednesda ...
- YouTube's Music Discovery Feature Takes On The TikTok Feed
Digital News Daily, Colin Kirkland - Wednesday, August 16, 2023
YouTube Music's new discovery feature will provide users with the ability ...
- TikTok Celebrates Black Business Month With New Webinar Series
Digital News Daily, Colin Kirkland - Wednesday, August 16, 2023
The webinar series highlights leading Black business owners and entrepreneurs on t ...
- Montana TikTok Ban Violates App Stores' Rights, Tech Industry Argues
Digital News Daily, Wendy Davis - Friday, August 11, 2023
The Computer & Communications Industry Association, which represents Google and Apple, bac ...
- New TikTok Fulfillment Program Pushes In-App Shopping In The UK
Digital News Daily, Colin Kirkland - Wednesday, August 9, 2023
To make it easier for merchants in the UK sell on TikT ...
- TikTok Launches Live 'Gimme The Mic' Talent Competition
Digital News Daily, Colin Kirkland - Tuesday, August 8, 2023
Extending its live in-app music push, the competition is intended to he ...
- Advocates For Journalists Urge Judge To Block Montana TikTok Ban
Digital News Daily, Wendy Davis - Monday, August 7, 2023
"For working journalists today, TikTok is a vital tool," the Reporters Committ ...
- TikTok's Upcoming Ad Product Bypasses Privacy Regulations
Digital News Daily, Colin Kirkland - Friday, August 4, 2023
To help advertisers target specific audiences while bypassing privacy regulations, TikTok ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- New YouTube Shorts Features Resemble TikTok's
Digital News Daily, Colin Kirkland - Tuesday, August 1, 2023
The new features include a vertical live video feed, allowing users ...
- With Walker Hayes, Great Clips Shoots For TikTok Stardom
Retail Insider, Sarah Mahoney - Wednesday, August 2, 2023
The hair salon franchise hopes to catch lightning in a bottle, tyi ...
- Milla Sofia Creator Believes Age Of AI-Virtual Influencers Upon Us
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Milla Sofa, born in June at age 19, is already a 24-year-o ...
- Meta Expands Zefr's Brand-Suitability Solution To Instagram Feed
Digital News Daily, Colin Kirkland - Monday, July 31, 2023
To increase brand safety, Meta has integrated Zefr's automated brand-suitability verification produ ...
- This School Year, American Eagle Aims To Dominate Denim
Marketing Daily, Sarah Mahoney - Monday, July 31, 2023
The retailer is introducing a new collection, in partnership with TikTok pheno ...
- TikTok Integrates New Influencer Marketing Platform For Spark Ads Format
Digital News Daily, Colin Kirkland - Friday, July 28, 2023
In an effort to bridge the gap between TikTok creators and advertiser ...
- Shoot, Test, Learn...Iterate: PetPlate's Short Form Video Funnel
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
Scaling high-performing video ad creatives across paid social platforms is daunting ...
- Building Brand Relevance via Brand Truths & Organic Consumer Behavior on Social
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
A campaign grounded in organic social behavior enables customers to easily conne ...