- Will Agentic Commerce Encourage 'Omnicontact' Strategies During The Holidays?
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2025
AI is changing holiday strategies this year, with the technology influencing eve ...
- Google: How AI Helps Consumers Research, Make Impulse Buys
MediaDailyNews, Laurie Sullivan - Wednesday, September 10, 2025
Consumers are researching more, asking completely new types of questions, and getti ...
- Jury Sides Against Google In Privacy Battle Over App Data
MediaDailyNews, Wendy Davis - Thursday, September 4, 2025
A jury determined Wednesday that Google should pay $425 million for alleged ...
- Filmmaker Joins Google To Shape AI Entertainment's Future
Performance Marketing Insider, Laurie Sullivan - Thursday, September 4, 2025
Advertisers may find a twist in Google's reason for hiring filmmaker a ...
- Trigger Reaction: Direct Mailers Using A Widespread Email Tool
Email Insider, Ray Schultz - Friday, August 29, 2025
Direct mail senders are now sending trigger-based mailings. Home-service businesses are sendi ...
- B2B Rising: AI Tool Scales, Automates Emails
Email Insider, Ray Schultz - Thursday, August 28, 2025
The new solution automates B2B email and is based on buying signal ...
- The Wizard Of AI, Google Reimagines 'Oz' Via Vegas Sphere
Media 3.0, Laurie Sullivan - Wednesday, August 27, 2025
The transformation highlights AI's creative potential for advertising without replacing the hum ...
- Data Reveals AI Search Dominance Is False Narrative, So Far
MediaDailyNews, Laurie Sullivan - Wednesday, August 27, 2025
The more data SparkToro founder Rand Fishkin gathers, the more he believ ...
- The Gen AI Cart: Shoppers More Willing To Let AI Handle Transactions
Email Insider, Ray Schultz - Friday, August 22, 2025
Although consumers are more likely to use Gen AI for shopping, mo ...
- Inbox Sleuth: AI Is Being Used For Email Deliverability
Email Insider, Ray Schultz - Thursday, August 21, 2025
The new tool was built with the help of AI training, MailGeni ...
- Google AI Unlocking Privacy-Based Results For iOS Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The advances in mobile ad formats using AI-powered tools and privacy-centric measureme ...
- ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
Despite the overall growth, the Association of National Advertisers found considerable improvemen ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Google, Walmart Separately Set Off An AI Chain Reaction
MediaDailyNews, Laurie Sullivan - Thursday, July 24, 2025
Google and Walmart have released tools that will prompt major changes ...
- Want To 'Read' Your Car? Now There's An App For That
Media 3.0, Joe Mandese - Tuesday, July 22, 2025
It's called the "Audi Reader," and it's a new object recognition technolo ...
- TikTok Makes Space For Songwriting Credits
MediaDailyNews, Colin Kirkland - Friday, July 18, 2025
TikTok is implementing new features designed to appoint credits to singer-songwriters who ...
- Dow Jones Unveils AI-Driven French Translation Service
Publishers Daily, Ray Schultz - Sunday, July 20, 2025
The new tool can provide real-time translations of market news for ...
- Email Within Borders: New Tool Is Designed To Comply With EU Regulations
Email Insider, Ray Schultz - Friday, July 18, 2025
Twilio also offers solutions for event-triggered journeys and WhatsApp business calls. ...
- Community-First Approach Boosts Reddit's Ad Revenue: Report
MediaDailyNews, Colin Kirkland - Thursday, July 17, 2025
Brands have flocked to Reddit since its recent launch of AI ...
- Early Warning: Firm Helps SMBs Stop Email Data Breaches Before They Happen
Email Insider, Ray Schultz - Wednesday, July 16, 2025
A new tool from KnowBe4 alerts employees when they are about ...
- Pumping Data: Moving Best Prospects Through The Sales Pipeline
Email Insider, Ray Schultz - Tuesday, July 15, 2025
Pipedrive offers a new suite of tools and enhancements that it sa ...
- Programmatic Tool Protects Brands From Safety, Suitability Risks, Firm Says
Publishers Daily, Ray Schultz - Saturday, July 5, 2025
Assembly Control is designed to ensure more responsible programmatic buying. ...
- Snapchat Adds Attention Measurement Via IAS, Lumen
Data & Programmatic Insider, Laurie Sullivan - Monday, June 30, 2025
Integral Ad Science on Monday announced a partnership with Snap and Lum ...
- Email Frisk: Tool Takes Data-Driven Approach To Validation
Email Insider, Ray Schultz - Wednesday, June 25, 2025
The new tool, Validation 2.0, provides email verification based on behavioral signal ...
- Roblox To Reward Creators For Attracting Players
MediaDailyNews, Colin Kirkland - Tuesday, June 24, 2025
Roblox will reward creators for persuading players to partake in and retu ...
- How Gannett LocaliQ Took AI Voice Agent Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 24, 2025
LocaliQ GM Bill Scanlon believes AI-driven customer engagement is the future ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- Meta To Share All Facebook Videos As Reels
MediaDailyNews, Colin Kirkland - Tuesday, June 17, 2025
Meta said on Tuesday that it will rename the Facebook "Video Ta ...
- New Tools Offered To Help Businesses Understand, Leverage Zero-Party Data
Email Insider, Ray Schultz - Thursday, June 12, 2025
Mailchimp unveiled solutions built on the Intuit platform Thursday at its FW ...