Tag results for "tv"
- TV's Advertising Power Is Still Fading, Study FindsAd recall and viewer engagement have reached new lows in today's second-screeni ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic InitiativesGiegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Magnite Simplifies TV-Focused Platform To Attract Performance BizDisney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- YouTube Ad Revenue Jumps 10.3% To $8.9BGoogle began testing AI Overviews in YouTube as the company turned ...
- CoComelon Launches First Digital Campaign To 'Help' ParentsThe ATTN agency produced the 60-second spot. The goal is making dai ...
- Charter Communications' Ad Biz Creates New Path For CampaignsCharter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- Google Ruled A Monopoly, How It Could Affect Ad TechIndustry execs were not surprised at U.S. District Court Judge Leonie Brinkema ...
- 'White Lotus': Eat The Rich, Drink The Poisoned Coffee Mate?I'm sure becoming part of a shocking pina-colada family-death-pact scenario was n ...
- Brandtech Collaborates With Google AI, Eyes Text-To-VideoThe Brandtech Group has announced it will integrate Google's video-generation model in ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising PartnershipAs tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- Consumers Are Moving Away From Traditional Media Toward Social Platforms, Study FindsGen Z is more likely than other groups to cancel TV a ...
- Pluto TV Wants Viewers To 'Feel The Free'The streamer's latest campaign begins with two spots: 'Fear' and 'Intrigue.' ...
- Amazon DSP Enables AI-Managed TV BuyingAmazon Ads has announced a new platform in its DSP supported ...
- What Election Trends Say About 2025 Ad StrategiesCampaigns that succeed in 2025 will come from advertisers that recognize t ...
- Tanqueray, Ketel One Embrace 'The White Lotus': Q&A With Diageo's SVP YufeCollab is "extension of our broader marketing strategy of seamlessly integrating Ket ...
- Consumers Are Split On Interacting With TV ContentFour in 10 consumers have interacted with TV content to learn mo ...
- Living La Vida LotusBuddhist-adjacent Season 3 of "The White Lotus" is even more ironic f ...
- CPMs, Spend Rising In Most Programmatic DOOH CategoriesScreen and TV for the first time tied billboard media as t ...
- In 'Good Cop/Bad Cop," Small Town Police Force Is A Family AffairThe quirky Pacific Northwest is the setting for yet another TV sh ...
- Tubi Revamps Super Bowl Brand Spots As Potential MoviesMischief @ No Fixed Address turns ads into movie trailers. Fans deci ...
- The BBC Skewers AI: Test Found 51% Of Content Answers Had IssuesAI brings real value -- and also real challenges, the BBC repor ...
- Do Super Bowl Scores Affect TV Ad Performance?Do advertisers get the attention they paid for when the big ga ...
- 'Severance''s Severed Employees Return, Innies Get Boxed InAn immersive pop-up at Grand Central Station, duplicating the office set-up a ...
- Amazon Brand Awareness Ad Tool Emerges From BetaPALM SPRINGS, CA -- AI-driven optimization platform Brand+ became available to a ...
- Premium CTV Publishers Should Wall Their Gardens To Save Their FutureMaximize ad control, kill the overfrequency problem, and keep premium CTV ...
- 'The San Francisco Chronicle' Embeds Video Journalists In NewsroomHearst's KCRA-TV in Sacramento is a partner on the project. ...
- Comcast Unveils TV Ad Platform In Bid To Attract SMBsComcast on Monday introduced a platform to make ad buys across T ...
- The (False?) Lure Of CTVThere's no doubt CTV is having a moment -- but this "momen ...
- 4 Unusual 'Squid Game' Brand CollaborationsThe Netflix series with a high body count inspired partnerships from blood-spatter ...
- How Netflix Hyped Its Christmas Day NFL DebutAmong the activations Netflix developed to promote its "NFL Christmas Gameday" extravagan ...
