- Victoria's Secret Fashion Show Returns To CBS
Marketing Daily, - Wednesday, September 8, 2010
This year's show will include musical performances, model profiles and a behind-the-scen ...
- Telemundo's 'Alguien' Weaves Yoplait Into Series
MediaDailyNews, David Goetzl - Wednesday, September 8, 2010
In line with its efforts to entice advertisers with an opportunity f ...
- Kimberly-Clark Giving Away Toilet-Tank Inserts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Continuing on this morning's environmental theme, we go straight to the ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- EA Enlists Wayne Gretzky To Sell 'NHL Slapshot'
Marketing Daily, Aaron Baar - Tuesday, September 7, 2010
The company and the agency are deepening the connection to the gam ...
- Toyota Hispanic Campaign Is All About The Decals
Marketing Daily, Karl Greenberg - Tuesday, September 7, 2010
The effort includes Spanish TV spots shot as short documentaries showing Toyo ...
- Chevy Launches Cruze, Chats With Corolla
Marketing Daily, - Tuesday, September 7, 2010
The campaign for Cruze, with a "Get Used to More" tag, explai ...
- Votto Vines Inks Licensing Deal With Showtime
Marketing Daily, - Tuesday, September 7, 2010
The red and white varietals, priced at under $15 per bottle, wi ...
- What's More Necessary Than A TV Set? A Clothes Dryer, Actually
TV Watch, Wayne Friedman - Wednesday, September 8, 2010
For the average U.S. citizen, the relative value of the humble ...
- Google Readies TV Service, Tablet Deals
Around the Net In Online Marketing, John Capone - Tuesday, September 7, 2010
Google and Apple may be very different companies, but they are clashi ...
- Nielsen Projects More Hispanic TV Households
MediaDailyNews, Wayne Friedman - Friday, September 3, 2010
Hispanic TV homes will rise 3%, or 400,000, to 13.4 million f ...
- Low-Def TV? In Many Cases, We'd Be Better Off
TV Watch, Wayne Friedman - Tuesday, September 7, 2010
Ask yourself this question: what sports should be in demand for ...
- Repurposing Online Video Banners for TV
VidBlog, Steve Smith - Tuesday, September 7, 2010
Repurposing is the perennial scourge of online video advertisers. Sure the overwhelmi ...
- Jobs And Zuck New Best Frenemies?
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 3, 2010
Both hugely ambitious company men, reports portray the relationship between Steve Jo ...
- Flow Of TV Biz Info Goes Everywhere -- Is That Good?
TV Watch, Wayne Friedman - Friday, September 3, 2010
Virtually everyone wants to be a video mogul -- especially these day ...
- Hey Lady! Time for Jerry's Schmaltz-Fest Weekend
VidBlog, Steve Smith - Friday, September 3, 2010
There is an old adage among Catholics (especially fully lapsed ones li ...
- Could Cheap iTunes Rentals Change Television Online?
Around the Net In Media, Fern Siegel - Thursday, September 2, 2010
During the Sept. 1 press event, Apple CEO Steve Jobs announced th ...
- Amazon Eyes Subscription Web TV Service
Around the Net In Media, Fern Siegel - Thursday, September 2, 2010
Amazon.com Inc has approached media companies with a proposal for a subscripti ...
- 'Ping'-Pong: Pundits Split On Apple Endeavor
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 2, 2010
A day after Apple's big press event, and a slew of announcement ...
- Copying No One: Xerox Debuts Global Effort
Marketing Daily, Aaron Baar - Thursday, September 2, 2010
The effort, which will expand globally over the next few months, introduc ...
- Bears Tap Toyota For Top-Tier Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, September 1, 2010
Toyota's Midwest regional office is taking advantage of the size of t ...
- 'Glee' Urges Fans To Volunteer Via AmEx Effort
Marketing Daily, Tanya Gazdik - Wednesday, September 1, 2010
The collaboration, which kicks off Sept. 1, features TV spots, online a ...
- Apple TV No Revolution, But Fight for Living Room Launched
Online Spin, Dave Morgan - Thursday, September 2, 2010
I believe that we are at the beginning of a monumental batt ...
- TV Summer Keeps It Real: Better Ratings For MTV, ABC, Little News About 'Idol'
TV Watch, Wayne Friedman - Thursday, September 2, 2010
In case you haven't noticed -- it's been quite a good ...
- Apple TV Goes To The Cloud: Works for Me
VidBlog, Steve Smith - Thursday, September 2, 2010
I am not even an Apple fanboy and I have been ...
- Apple And The Streaming Future Of Real-Time Press Conference Guessing Games
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 1, 2010
In anticipation of an Apple media presentation at 1 p.m., impatient indust ...
- Surprise! Apple Debuts New 'TV' Service
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 1, 2010
At a much-hyped (aren't they always?) media event on Wednesday, Steve Jo ...
- Report: Amazon Entering Web TV Fray
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 1, 2010
Amazon is developing a subscription service to deliver TV shows and movi ...
- Television: An Obit
Media Magazine, Frank Beacham - Tuesday, September 7, 2010
Television is survived by VOD, streaming video and video-sharing services. ...
- Integrated Online Campaign: Entertainment TV:PHD; Discovery Networks, "LIFE Premiere Tune-in Campaign"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
PHD Discovery Networks, "LIFE Premiere Tune-in Campaign" ENTERTAINMENT: TV Discovery, working wi ...