• Reuters, Tuesday, September 7, 2010 1:58 PM

Google and Apple may be very different companies, but they are clashing on every front these days. On the heels of Steve Jobs unveiling the latest iteration of Apple TV, Google CEO Eric Schmidt announced the company would launch its own TV service this fall. Sony has agreed to include the service on its screens and Samsung is also reportedly close to a deal with Google. "We will work with content providers, but it is very unlikely that we will get into actual content production," Schmidt said of the gambit to launch Google into the living room.

The TV is not the only screen Google is aiming for. Schmidt also said Google would announce partnerships later this year for its Chrome-based operating system to be used in tablet devices.

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