- Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN ...
- NFL Will Get $4 Billion From TV Networks -- Even If Players Strike
TV Watch, Wayne Friedman - Friday, June 11, 2010
The NFL has a great money deal with the networks -- apparentl ...
- Sony Dash Spot Is A Sunny Wake-up Call
Marketing Daily, Aaron Baar - Wednesday, June 9, 2010
In the commercial, the sun -- represented as a suit-wearing man ...
- Agency Clients Focused on TV
Research Brief, Jack Loechner - Thursday, June 10, 2010
According to a new STRATA quarterly survey of advertising firms, which sho ...
- MTV: WTF?
TV Board, Ed Martin - Thursday, June 10, 2010
F-bombs were dropping on the MTV Movie Awards Sunday night like duc ...
- Media Consolidation Could Mean Missing A Chance To Be Big TV Executive/Producer
TV Watch, Wayne Friedman - Thursday, June 10, 2010
Comcast Cable and Time Warner Cable are two cable industry leaders ...
- Genworth Celebrates Parenthood On Facebook
Marketing Daily, Tanya Gazdik - Tuesday, June 8, 2010
The Richmond, Va.-based financial services company has created a new Facebook f ...
- Magna: TV Ad Spending On The Upswing For Foreseeable Future
MediaDailyNews, Joe Mandese - Wednesday, June 9, 2010
TV ad spending will rise 6.4% to $150.7 billion worldwide in 201 ...
- Upfronts? We're Talking About Upfronts?
Online Spin, Cory Treffiletti - Wednesday, June 9, 2010
If you read that header and it reminded you a little b ...
- A Set-Top-Box Data Ratio
TV Board, Charlene Weisler - Wednesday, June 9, 2010
MPG held its Collaborative Alliance meeting in New York on June ...
- No More "Sorry": Let Advertisers And Viewers Decide About Cable's Salty Words
TV Watch, Wayne Friedman - Wednesday, June 9, 2010
Cursing on cable? Incredible! Apologizing for it? Why? MTV recorded some 1 ...
- Macy's Braces For Smurfy Holidays
Marketing Daily, - Monday, June 7, 2010
Bring on the blue: Macy's has tapped the Smurfs as its holid ...
- DirecTV Promotes Whole-Home DVR
Marketing Daily, - Monday, June 7, 2010
DirecTV will promote its new Whole-Home DVR service, which will allow custome ...
- The Early Bird Gets the Worm -- But It's The Second Mouse That Is Getting The Cheese*
TV Board, Mitch Oscar - Tuesday, June 8, 2010
A couple of years ago, in the midst of Huntsville, Alabama's NA ...
- Upfront Wheeling And Dealing -- But Not Always By The Numbers
TV Watch, Wayne Friedman - Tuesday, June 8, 2010
What's the real upfront deal? Is one network getting a 7.5% pri ...
- Johnsonville Sausage Expands UGC Initiatives
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
On the UGC/digital involvement front, Johnsonville is building on its strategy ...
- Industry Researchers Claim Breakthrough For 'Prototyping' Unrated TV Networks
MediaDailyNews, Joe Mandese - Monday, June 7, 2010
A group of top media researchers believes it has come up wi ...
- Google Android-Based STB Replaces PC, Smartphones Become Small STB/TVs
TV Board, Joe Lorkovic - Monday, June 7, 2010
What does a smartphone have in common with a set-top box (STB ...
- Cable Vies For Another High-Rated Summer -- But So Do Others
TV Watch, Wayne Friedman - Monday, June 7, 2010
Cable networks are always thinking about summer programming --but increasingly, so ...
- Competition, Innovation, And The Power Of Straight Talking
Around the Net In Brand Marketing, Thom Forbes - Friday, June 4, 2010
Video interview with Adidas president and CEO Herbert Hainer. ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers fr ...
- VW Contest Targets Soccer Fan Passion
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
The automaker will air a series of vignettes and three 30-second ...
- Shangri-La Launches Global Ad Campaign
Marketing Daily, - Thursday, June 3, 2010
Created by Ogilvy & Mather, Hong Kong, the campaign is meant ...
- Ford Goes Urban With Fiesta Campaign
Marketing Daily, - Thursday, June 3, 2010
The effort, via UniWorld Group, Ford's African-American agency, includes a TV sp ...
- Context Rules New TV Audience Targeting Systems
MediaDailyNews, Joe Mandese - Friday, June 4, 2010
Context was king during a meeting of The Collaborative Alliance in N ...
- Some Thoughts About Advertisers From Chuck Lorre
TV Board, Ed Martin - Friday, June 4, 2010
Chuck Lorre, the executive producer of CBS hits "Two and a Ha ...
- Toyota, BP: Two Different Takes On Advertising While Under Media Scrutiny
TV Watch, Wayne Friedman - Friday, June 4, 2010
Good news or bad news? When do you stop and start yo ...
- Men's Wearhouse Ads Take New Approach
Marketing Daily, Aaron Baar - Wednesday, June 2, 2010
"In a world of one-day sales, we wanted to create a fre ...
- Social, Mobile Sparking Heavier Use Of Media, Especially TV/Internet
MediaDailyNews, Joe Mandese - Thursday, June 3, 2010
Heavy users of social or mobile media spend dramatically more time wi ...