- Disney's 'Phineas And Ferb' To Get The Full Marketing Treatment
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
If you haven't met Phineas and Ferb yet, you soon will. T ...
- Sony Leverages 'Big Gun' Celebs For 3D Sets
Marketing Daily, Aaron Baar - Monday, June 21, 2010
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing ass ...
- Bojangles' Debuts Approach To Craving Theme
Marketing Daily, Karlene Lukovitz - Monday, June 21, 2010
TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play o ...
- AT&T Taps Ogilvy's Mandel To Head Advanced Ad Solutions
Online Media Daily, - Tuesday, June 22, 2010
AT&T has tapped former Ogilvy digital guru Maria Mandel brings as vi ...
- Speaking Volumes
TV Board, Mitch Oscar - Tuesday, June 22, 2010
June 19, 2010 New York Times newsflash: Under intense pressure from t ...
- Not All Set: Limitations Found In Set-Top-Box Data
TV Watch, Wayne Friedman - Tuesday, June 22, 2010
Don't throw away those bland commercials, roughly targeted TV media plans, a ...
- Actor Personifies Mayhem In New Allstate Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
...
- Hulk Hogan Teams Up With Loan Company
Marketing Daily, Tanya Gazdik - Saturday, June 19, 2010
Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity sin ...
- Delayed TV Marketing Reaction: It's Still Good, Even At Half The Absorption
TV Watch, Wayne Friedman - Monday, June 21, 2010
So I'm driving in a rental Toyota Camry to a convention ...
- Have Chairs Will Travel: Comedy Central's Traveling Web Talk Show
VidBlog, Steve Smith - Monday, June 21, 2010
Comedy Central was among the first networks to defy the cable industry ...
- Is Television Advertising For Old People?
Video Insider, Tod Sacerdoti - Monday, June 21, 2010
On a recent flight to New York I had a chance ...
- 'World's Best' Cat Litter Expands Campaign
Marketing Daily, Tanya Gazdik - Thursday, June 17, 2010
"We aim to reach cat owners using a combination of media includi ...
- Kraft Bull's-Eye Brand Makes TV Comeback
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 17, 2010
...
- WPP Digital Acquires Stake In Real-Time TV Analytics Firm
MediaDailyNews, Joe Mandese - Thursday, June 17, 2010
Madison Avenue giant WPP Group has made another strategic investment in ...
- TV Ratings Insurance?
Online Spin, Dave Morgan - Thursday, June 17, 2010
What will the next generation of TV advertising look like, and w ...
- "Secret Life...": Show for Millennials That Boomers Can Appreciate, Too
TV Board, Ed Martin - Thursday, June 17, 2010
Something about ABC Family's signature hit "The Secret Life of the Americ ...
- Who 's The TV King? Nielsen Says It ISN'T Content -- For Now, Anyway
TV Watch, Wayne Friedman - Thursday, June 17, 2010
A small segment of young consumers isn't ready to anoint content ...
- Media Insights Q&A with Ipsos OTX MediaCT's Bruce Friend
TV Board, Charlene Weisler - Wednesday, June 16, 2010
Bruce Friend, president of Ipsos OTX MediaCT, has had an illustrious care ...
- What If Social-Media-Like Privacy Concerns Hit Traditional TV?
TV Watch, Wayne Friedman - Wednesday, June 16, 2010
A couple of weeks ago, a friend from high school contacted ...
- Can Infiniti Become A Tier I Luxury Brand?
Marketing Daily, Cameron McNaughton - Tuesday, June 15, 2010
"Brush-Stroke" re-establishes the brand's Japanese performance roots. It is on strategy f ...
- Red Robin Expands 'Yummm' Campaign
Marketing Daily, Karlene Lukovitz - Monday, June 14, 2010
The new ads, which include TV and online versions, continue to bui ...
- One-Third of Internet Users Watching Web TV
Online Media Daily, Mark Walsh - Monday, June 14, 2010
Web video isn't just for snacking anymore. A third of adult U. ...
- Collaborative Alliance Highlights
TV Board, Mitch Oscar - Tuesday, June 15, 2010
MPG's 2nd quarter Collaborative Alliance was held at the Helen Mills Theat ...
- FCC Protection For NBC's Stations Sports Programming Efforts? Foul Ball!
TV Watch, Wayne Friedman - Tuesday, June 15, 2010
NBC affiliates want the Federal Communications Commission to intercede if Comcast Cor ...
- Google TV Matters More Than You Think
Around the Net In Media, Fern Siegel - Sunday, June 13, 2010
Forrester analyst James McQuivey
asserts in a blog post today th ...
- BridgePort Brewing Creates On-Air 'Beervana'
Marketing Daily, Karlene Lukovitz - Friday, June 11, 2010
The spots, initially airing in 60-second versions, are being seen in cab ...
- Yahoo Study: Internet Can Drive Word Of Mouth Even Better Than Television
Online Media Daily, Laurie Sullivan - Friday, June 11, 2010
There's no arguing that word of mouth (WOM) marketing impacts sales. A ...
- TV Ecosystem Will End Web 2.0
TV Board, Michael Kokernak - Monday, June 14, 2010
In 2004 O'Reilly Media hosted the first Web 2.0 conference. Tim O'Reil ...
- TV And Its Older Entertainment Brother, Movies: An Increasingly Dramatic Bond
TV Watch, Wayne Friedman - Monday, June 14, 2010
Films are more dependent than ever on TV as a messaging/commercial platfor ...
- Jeep Goes Deep For Grand Cherokee
Marketing Daily, Karl Greenberg - Friday, June 11, 2010
The effort is launching with a new spot, via Portland, Ore.-based Wieden+Kenned ...