- "Friday Night Lights": Stand-Out Episode Reminds Us Why It's One Of TV's Best Dramas
TV Board, Ed Martin - Thursday, June 3, 2010
I first saw this week's episode of "Friday Night Lights" six mont ...
- This Strong Upfront Like Older Markets, With One Big Difference: Price
TV Watch, Wayne Friedman - Thursday, June 3, 2010
We have all heard the projections -- that this upfront feels li ...
- Will Hulu Play on My Xbox ... For Long?
VidBlog, Steve Smith - Thursday, June 3, 2010
Rumors were flying that hulu would become a paid service on t ...
- Concert Today Launches M&M's Pretzel Chocolate Candies
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 2, 2010
Mars is launching a new campaign for yet another extension of i ...
- McDonald's Launches Gay Advertising Campaign In France
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 2, 2010
...
- Local Stations Seduced By Product Placements
Around the Net In Media, Fern Siegel - Tuesday, June 1, 2010
Stations, battered by the recent recession, are increasingly confronted by the lu ...
- HSBC Launches New York Effort
Marketing Daily, - Tuesday, June 1, 2010
The spots, created by J. Walter Thompson, leverage the company's global campai ...
- Upfront TV Ad Market Moving Fast, Fox Sells Out A Big Chunk
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2010
The TV upfront advertising market is moving fast and furious, with F ...
- What Will Ads Look Like On Google TV?
Performance Marketing Insider, Aaron Goldman - Wednesday, June 2, 2010
As many of you know, Google introduced Google TV a couple ...
- Media Insights Q&A With Experian Simmons' Ellen Romer
TV Board, Charlene Weisler - Wednesday, June 2, 2010
Ellen Romer, senior vice president of strategic planning at Experian Simmons, ...
- Breaking Another Broadcast Rule: Cross-Promoting Another Network's Shows?
TV Watch, Wayne Friedman - Wednesday, June 2, 2010
If, as they say, TV networks' most valuable marketing tool is the ...
- Hulk Hogan Stars In Debt-Reduction Spots
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 1, 2010
...
- Time Warner: Digital Is Good For Media
Around the Net In Media, Fern Siegel - Tuesday, June 1, 2010
In terms of economics, "digital is good," Time Warner Chief Executive Je ...
- Philly Still Pitching Woo With Travelers
Marketing Daily, Aaron Baar - Tuesday, June 1, 2010
"What's different [this year] is, it's not just a tourism marketing campaign ...
- Last Week's TV Board Submission About The Upfront This Week
TV Board, Mitch Oscar - Tuesday, June 1, 2010
Last week, for my TV Board column I submitted a 31-worded po ...
- That Pesky DVR Is Now Killing Off Bigger Pieces Of The TV Industry
TV Watch, Wayne Friedman - Tuesday, June 1, 2010
The DVR has been blamed for a lot, from the demise ...
- Online Video And Public Broadcasting
Video Insider, Philip Leigh - Tuesday, June 1, 2010
As methods of connecting TV sets to the Internet gain traction, publ ...
- P&G CEO Bob McDonald Chats About Categories, Markets
Around the Net In Brand Marketing, Thom Forbes - Friday, May 28, 2010
Dyan Machan takes a look around Procter & Gamble CEO Bob McDonald ...
- Apple TV Still Shooting For Living Rooms
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 28, 2010
Despite its first foray's cool reception, Apple is hard at work ...
- Haier, Weather Channel In Cross-Platform Ads
Marketing Daily, - Thursday, May 27, 2010
Haier America is launching a cross-platform advertising campaign with The Weather Chann ...
- The State Of Addressable TV Advertising
TV Board, Chris Pizzurro - Friday, May 28, 2010
Addressable TV companies and implementations can look very different, but they a ...
- Season Ends For Many TV Viewers BEFORE Season Finales
TV Watch, Wayne Friedman - Friday, May 28, 2010
It seems to be an anticlimactic TV season. Many networks shows ha ...
- Kraft Wants To Turn Mac & Cheese Into A Family Food
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
In a new campaign from a new agency, Kraft Macaroni and Chee ...
- Kraft Also Active On Mayo Front; Launches Sandwich Shop Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
Kraft is using celebrities to target women 35 to 54 who a ...
- Tina Fey Wins Mark Twain Award
MediaDailyNews, - Wednesday, May 26, 2010
Tina Fey, known for her impression of Sarah Palin on "Saturday Nig ...
- Has The Golden Age Of TV Drama Come To An End?
TV Board, Ed Martin - Thursday, May 27, 2010
With the passing this week of ABC's "Lost," Fox's "24" and NBC ...
- Selling A TV Network, Inside Stock Market Info, Or Alec Baldwin Jokes
TV Watch, Wayne Friedman - Thursday, May 27, 2010
Nobody is selling a broadcasting network today -- not Walt Disney, n ...
- 'Coke Happiness Machine' Version Airs On 'Idol'
Marketing Daily, - Tuesday, May 25, 2010
During the video shoot, unsuspecting college students were surprised by small "dose ...
- American Airlines Thanks Troops, Vets, Families
Marketing Daily, Tanya Gazdik - Tuesday, May 25, 2010
Advertising critic Lewis Lazare of the Chicago Sun-Times called the spots "emotional ...
- Kia Hamsters Snicker At Cubist Competition
Marketing Daily, Karl Greenberg - Tuesday, May 25, 2010
There's also a line of T-shirts, hats and hoodies with a hamst ...