- What Will Google's Real TV Strategy Be?
Online Spin, Cory Treffiletti - Wednesday, May 26, 2010
The real battle for "TV" is raging. We saw the first maj ...
- Media Insights Q&A With Steve Leblang
TV Board, Charlene Weisler - Wednesday, May 26, 2010
Steve Leblang is a research veteran whose experience spans over 28 yea ...
- Weather Or Not: A Snowy Super Bowl -- Or Rainy Miami Beach NBA Playoffs?
TV Watch, Wayne Friedman - Wednesday, May 26, 2010
It's not enough to choose a cold-weather Super Bowl. Better to choo ...
- Broadcast's Youth Market Starts At 44
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
The median age of viewers of regular prime-time fare is nearing ...
- The Data In Google TV
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 25, 2010
David Harry says for the past few years he's been "collecting" Goog ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Could Google TV Be The Picturephone Of The Future?
TV Board, Dave Zornow - Tuesday, May 25, 2010
At the 1964 New York World's Fair, AT&T introduced a new produ ...
- TV Networks Hope To Grow Big While Looking Small
TV Watch, Wayne Friedman - Tuesday, May 25, 2010
A TV niche only takes you so far. Peter Roth, president ...
- Kraft Charts New Course For Its Chips Ahoy Brand
Around the Net In Brand Marketing, Thom Forbes - Monday, May 24, 2010
Chips Ahoy is charting a new marketing direction with a campaign bui ...
- Google TV Opens New Ad Platform
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
Google opened up new inventory for advertisers with Google TV, an interacti ...
- Sony, Google Partner On Android OS Platform
Marketing Daily, - Friday, May 21, 2010
The first release will be "Sony Internet TV," incorporating "Google TV," whi ...
- AdWords For Google TV And Other Unanswered Questions
Online Media Daily, Laurie Sullivan - Friday, May 21, 2010
Google's announcement of the television platform Google TV left a slew ...
- Cable Show Identifies Our Three-Screen Opportunity
TV Board, Michael Kokernak - Monday, May 24, 2010
Two weeks ago at the NCTA's The Cable Show, the iPad w ...
- Tired Of Reality Shows? Broadcast Networks Are, Too -- For Now
TV Watch, Wayne Friedman - Monday, May 24, 2010
Just two reality shows out of 36 new broadcast network shows a ...
- Conan's Rethinking The Future Of Network Television -- And So Am I
Video Insider, Matt Berry - Monday, May 24, 2010
Not sure if you had the chance to catch Conan O'Brien's intervi ...
- See the Soccer Spot Nike Says Might Be Its Best Ad Ever
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
...
- AutoTrader Touts Its Classics Web Site
Marketing Daily, - Thursday, May 20, 2010
The "Lost Weekend" campaign features a 30-second TV spot highlighting how absorb ...
- Intel, Sony, Best Buy, Dish Get Google 'Halo' In Deal
Marketing Daily, Aaron Baar - Thursday, May 20, 2010
The partners with Google on its TV plan have the advantage ...
- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- Henkel Looks To Lock Down Brand Awareness
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily th ...
- The 2010 CW Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Friday, May 21, 2010
CW: TV for Generation D. Or TV to talk about. Whichever. We' ...
- The 2010 CBS Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Friday, May 21, 2010
Only CBS - We're the Sh#t. And we have the researcher ...
- The 2010 TBS/TNT Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Friday, May 21, 2010
Conan, if you're looking for something to do, you can get ...
- Professional Athletes? Just Another Name For Reality-Show Entertainers
TV Watch, Wayne Friedman - Friday, May 21, 2010
More doping allegations against famous athletes -- this time about a big-na ...
- Twitter 'Bleep' Inspires CBS Sitcom
Around the Net In Media, Fern Siegel - Thursday, May 20, 2010
The biggest surprise on next season's CBS schedule is a sitcom tentative ...
- There's No Business Like Social Business: Actually, Study Finds It Ranks Second Only To TV For Entertainment
Online Media Daily, Joe Mandese - Thursday, May 20, 2010
Social media may or may not be advertising, according to some peop ...
- The 2010 ABC Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Thursday, May 20, 2010
Rain baptizes the new prime-time season for ABC. With the cleansing rain ...
- "American Idol" Will Be the Biggest Programming Story of the 2010-11 Season
TV Board, Ed Martin - Thursday, May 20, 2010
This upfront week has brought with it a collective avalanche of announcemen ...
- We're Begging You, TV: More Crazy Leno/O'Brien Stories, And Kimmel Live Commercials
TV Watch, Wayne Friedman - Thursday, May 20, 2010
ABC's Jimmy Kimmel again gives us the shorthand state-of-TV-business report. We c ...
- 'Worlds Are Colliding'
Video Insider, - Thursday, May 20, 2010
Like many men now in their 30s or 40s who lived ...