- ESPN Creates In-House Ad Agency
Marketing Daily, - Wednesday, May 19, 2010
ESPN said Tuesday it will assist clients with developing creative using ...
- Ocean City, Md. Effort Lures Beachgoers
Marketing Daily, - Tuesday, May 18, 2010
The campaign, which includes TV, radio, billboards and online ads, features "Rodn ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...
- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- The Death of TV And The Rise Of Digital Broadcast
Online Spin, Cory Treffiletti - Wednesday, May 19, 2010
In the "olden days" of the media business, TV referred to broadca ...
- The 2010 Fox Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Wednesday, May 19, 2010
There are certain signs of the season that tell you we're ve ...
- Media Insights Q&A With Vidsense's Jaffer Ali
TV Board, Charlene Weisler - Wednesday, May 19, 2010
Jaffer Ali, President of Vidsense, can be labeled a provocateur because ...
- More TV Shows Everywhere: Now, How Do Networks Tell Viewers About Them?
TV Watch, Wayne Friedman - Wednesday, May 19, 2010
With NBC suddenly adding to the wealth of new shows for advertise ...
- Content is King -- Sort Of
Video Insider, - Wednesday, May 19, 2010
It's hard to argue against the claim "content is king," but there ...
- Fiesta Ads Debut Tonight On 'American Idol'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
Advertising for the Fiesta -- which Ford says is its biggest laun ...
- Sharpie Uncaps 'Self-Expression' Effort
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
This week, the company is launching a social-media leg on its SharpieUncapped.c ...
- Google And Intel To Launch Social TV Platform
Online Media Daily, Laurie Sullivan - Monday, May 17, 2010
Google and Intel will announce a Smart TV platform that supports ...
- TiVO Doesn't Impact Advertising Effectiveness?
Online Spin, Joe Marchese - Tuesday, May 18, 2010
I have a DVR. I record every program I view regularly, ...
- The 2010 NBC Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Tuesday, May 18, 2010
NBC wants to prove its commitment to supportive, creative development. And th ...
- TV's 2010 Upfront Faces Five Years' Worth Of YouTube
TV Watch, Wayne Friedman - Tuesday, May 18, 2010
The upfront presentations are in full swing this week -- all ...
- A Branding Question With 'Heart' For Marketers
TV Board, Cristy Clavijo-Kish - Monday, May 17, 2010
How can marketers, communicators, advertisers, digital strategists, etc. help drive support f ...
- Turning Back The TV Development Hands Of Time At NBC: Will Viewers And Advertisers Follow?
TV Watch, Wayne Friedman - Monday, May 17, 2010
What is this, 1992? NBC has announced 11 new shows over t ...
- Taco Bell's Set To Launch Three-Entrée $2 Meal Deals
Around the Net In Brand Marketing, Thom Forbes - Friday, May 14, 2010
The fast-food wars are hitting a new low, Bruce Horovitz reports, wi ...
- GM Gets Boost From Whitacre's Ads On Repaying Loans
Around the Net In Brand Marketing, Thom Forbes - Friday, May 14, 2010
When General Motors' chairman Ed Whitacre told Americans in a TV ...
- Revlon Taps Kate Hudson For Its Almay Brand
Marketing Daily, - Thursday, May 13, 2010
Her first print and TV campaign is scheduled to break later th ...
- Domino's Illustrates Power Of 'Rational' Appeals
Marketing Daily, Karlene Lukovitz - Thursday, May 13, 2010
Domino's gets credit for successfully leveraging digital media in conjunction with ...
- New Lung Association PSAs Focus On Action
Marketing Daily, Aaron Baar - Thursday, May 13, 2010
The television, radio, print and out-of-home campaign goes about the difficult ta ...
- CoreMedia Integrates SpotRunner's Malibu System
MediaDailyNews, Joe Mandese - Friday, May 14, 2010
In an important development for the direct response and performance-based TV buyi ...
- The One Upfront Program Idea NBC Should Adopt -- But Probably Won't
TV Board, Don Seaman - Friday, May 14, 2010
Bring back "Heroes" -- online. NBC's kept the show on the fen ...
- A Nicer Name For A TV Show Seemingly About 'Nailing Younger Guys'
TV Watch, Wayne Friedman - Friday, May 14, 2010
A veteran TV producer, and possibly the network itself, wants to ta ...
- Harley Dangles Model To Get Guys' Attention
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The "Start Something" effort has an anti-Walter Mitty message, with the id ...
- P&G, NBC Partner On Content For Boomers
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The content includes daily articles, instructional videos, blogs, quizzes and polls. T ...
- Carney Joins CNBC
MediaDailyNews, - Wednesday, May 12, 2010
John Carney will be joining CNBC.com as senior editor. ...
- '24' Still A Broadcast Boundary-Buster
TV Board, Ed Martin - Thursday, May 13, 2010
It may have fallen out of favor with critics during its fin ...
- What Comcast Really Needs From NBC Universal
TV Watch, Wayne Friedman - Thursday, May 13, 2010
We have a little deeper knowledge about where Comcast is going wi ...