- Still Loyal To TV Yet Highly Distracted
Engage:Moms, Megan Maguire - Wednesday, May 12, 2010
Marketers offering unique experiences on social media platforms can fosters brand advoc ...
- Citizens Campaign Includes New Tagline
Marketing Daily, Tanya Gazdik - Tuesday, May 11, 2010
The spots show Citizens employees talking about their roles in the communi ...
- Acura Effort Says Luxury Can Be Sensible
Marketing Daily, Karl Greenberg - Tuesday, May 11, 2010
Susie Rossick, Acura's manager of national advertising, says the effort was wr ...
- Disney: ABC, ESPN See Ad Growth, But Dollar Declines
MediaDailyNews, David Goetzl - Tuesday, May 11, 2010
Disney reported notable ad sales growth Tuesday at its local station a ...
- A Next Step In Set-Top-Box Data Adoption: The CIMM Lexicon
TV Board, Jane Clarke - Wednesday, May 12, 2010
Set-top-box data offer granularity that, with some standardization and agreed-upon rules, cou ...
- A Different TV Upfront Market -- With Same Old Strategy
TV Watch, Wayne Friedman - Wednesday, May 12, 2010
A future TV business headline in the next couple of weeks: "T ...
- Is FCC's Broadband Compromise Too Risky?
On Media, Diane Mermigas - Friday, May 7, 2010
The Federal Communication Commission's proposed regulation of broadband as a commodity ai ...
- Google Searches For TV Addressability
TV Board, Mitch Oscar - Tuesday, May 11, 2010
Google, amongst others, invests $23 million in addressable TV technologist Invidi. Wikipedia ...
- A Swing And A Miss: TV Consumers Take Another Strike
TV Watch, Wayne Friedman - Tuesday, May 11, 2010
A recent Federal Communications Commission ruling gave movie studios the ability ...
- Norwegian Cruise Line's New 'Epic' Aims To Entertain
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
The Norwegian Epic, a balcony-laden ship that can sail with 4,100 passenger ...
- P&G Turns To Infomercial For Olay Pro-X
Marketing Daily, - Friday, May 7, 2010
Women's Wear Daily reports that Procter & Gamble Co. has created ...
- Lennox Campaign Touts Solar Air Conditioning
Marketing Daily, Sarah Mahoney - Friday, May 7, 2010
"Now, consumers are solely focused on the efficiency story, which had ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- TV Clicks Should Cause Big-Box Retailers to Take Inventory
TV Board, Michael Kokernak - Monday, May 10, 2010
The success of big box retailers is a study in how consum ...
- TV's Riskier Program Gamble: Will Advertisers Still Participate?
TV Watch, Wayne Friedman - Monday, May 10, 2010
Comedy Central is developing a show called "JC," an animated show abo ...
- A Penny for Your Thoughts?
Video Insider, Ben Weinberger - Monday, May 10, 2010
A few years ago Jeff Zucker, head of NBC Universal, was quot ...
- CBS Going All The Way With IPad
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 7, 2010
By the start of the fall season, CBS plans to make i ...
- Gadget Spend Up, Reflecting Their Essential Nature
Marketing Daily, Aaron Baar - Thursday, May 6, 2010
"There's a strong desire for consumer electronics. It's one of those thin ...
- Local TV News: What's In A Name
TV Watch, Wayne Friedman - Friday, May 7, 2010
There is indeed continuing interest in local TV news -- but y ...
- Surviving Heady Times
Online Spin, Dave Morgan - Thursday, May 6, 2010
A lot of folks in the media business are feeling pretty go ...
- Traditional TV Rating Guarantees For Digital TV?
TV Watch, Wayne Friedman - Thursday, May 6, 2010
Now on the verge of another TV upfront advertising season, with a ...
- Macy's Launches 'Sex and the City 2' Promotion
Marketing Daily, - Tuesday, May 4, 2010
Macy's will offer a limited edition make-up brush set, and run ...
- EA Targets Skaters, Gamers For 'Skate 3'
Marketing Daily, Aaron Baar - Tuesday, May 4, 2010
Team play is a new feature for this version of the ga ...
- Media Insights Q&A With Time Warner Cable's Rachel Dreyfus
TV Board, Charlene Weisler - Wednesday, May 5, 2010
Rachel Dreyfus is vice president, marketing intelligence, at Time Warner Cable. Dreyf ...
- Media Executive Suggests Unlikely TV Opportunity: Start A News Program
TV Watch, Wayne Friedman - Wednesday, May 5, 2010
For all those electronic and non-electronic journalism watchers, there comes good ne ...
- Trad Media Firms' Foray Into Digital Video: Those Who Want To, Can't -- And Those Who Can, Won't
Video Insider, Ashkan Karbasfrooshan - Wednesday, May 5, 2010
Back in May 2007, CBS acquired comedy video site Wallstrip. Soon afterwar ...
- Bank Of America Documents Its History In 'Story Of Us' Spots
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
Bank of America is airing two-minute commercials trumpeting its influence during t ...
- Proactiv Launches An Image Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
If you've ever had a teen with a burgeoning pimple, you kn ...
- Ford Talks Muscle, Mileage For '11 Mustang
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The :30 TV ads also showcase a limited-edition version of the ca ...
- Time For Big Upfront Threats: Or Should They Be Called 'Experiments'?
TV Watch, Wayne Friedman - Tuesday, May 4, 2010
t happens every upfront season: the threat that TV dollars will ...