- CW's New TV/Internet Advertising Plan: If You Can't Beat 'Em, Join 'Em
TV Watch, Wayne Friedman - Monday, March 29, 2010
CW is now doubling the amount of advertising online on its W ...
- HBO Looking For 'TV Everywhere' Deals
Around the Net In Media, Fern Siegel - Thursday, March 25, 2010
Pleased with early "TV Everywhere" returns from its relationships with Verizon Fi ...
- Chrysler Ads Reinforce Ram As Fourth Brand
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
A spokesperson says it made sense to devote the big media gu ...
- Open Season -- The Upfront Season -- On TV Networks Calling Each Other Out
TV Watch, Wayne Friedman - Friday, March 26, 2010
Just in time for the upfront season, Oxygen is doing its be ...
- Deere Lawn Tractors Target The Artists Within
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
Deere & Company is pitching its John Deere mowers as art too ...
- Net Audience Comfortable With More Ads
Around the Net In Media, Fern Siegel - Wednesday, March 24, 2010
Hulu might be better off simply dialing up the number of a ...
- Ford Goes All Custom For 'Idol' Final 12
Marketing Daily, Karl Greenberg - Wednesday, March 24, 2010
"A lot of what Ford does around 'Idol' is online," says Ford ...
- American Airlines Launches New Spots
Marketing Daily, - Wednesday, March 24, 2010
"Late Nate" and "Win-Win" humorously capture travel challenges and the ways t ...
- Top 10 Takeaways from ARF's Annual Convention
Online Spin, Dave Morgan - Thursday, March 25, 2010
I spent several days this week at the Advertising Research Foundation's 56 ...
- Discover These TV Finances: Sarah Palin's Deal With Discovery's TLC
TV Watch, Wayne Friedman - Thursday, March 25, 2010
With the fractionalization of media, Americans are scattered around hundreds of ...
- Fledgling Ad Bureau Places Bet On, Well, Place: OVAB Becomes DPAA
MediaDailyNews, Joe Mandese - Wednesday, March 24, 2010
The Out-of-home Video Advertising Bureau, or OVAB, the fledgling ad trade associatio ...
- Media Insights Q&A With Turner Broadcasting's Jack Wakshlag
TV Board, Charlene Weisler - Wednesday, March 24, 2010
Jack Wakshlag, chief research officer for Turner Broadcasting, is a legend ...
- Hello! Goodby Back With Effort For Milk Board
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
Next month, the campaign continues with a Facebook-based game about Mootopia where ...
- Claritin, Zyrtec Enlist Celebrities For Promo
Marketing Daily, Tanya Gazdik - Monday, March 22, 2010
Schering-Plough's Claritin is teaming up with "American Idol" judge Kara DioGuardi ...
- Media Multitasking On The Rise: Internet, Mobile, And TV
MediaDailyNews, Wayne Friedman - Monday, March 22, 2010
Popular media multitasking is becoming more fashionable. From its Three Screen Repor ...
- Collaborative Alliance Highlights
TV Board, Mitch Oscar - Tuesday, March 23, 2010
The first quarterly MPG/Media Contacts-sponsored Collaborative Alliance of 2010 was held ...
- MTV As A Mediocre Baseball Hitter: Big, With Bad Timing On Its Swing
TV Watch, Wayne Friedman - Tuesday, March 23, 2010
So now we've learned that Viacom blew it twice to get t ...
- An Enemy Of Raccoons But A Friend Of Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Charles McGrath writes an appreciation of the granddaddy of viral merchandising campaig ...
- Nielsen Report: Media Multitasking On The Rise
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 22, 2010
Sure, consumers are online more than ever. Perhaps more surprising is t ...
- New Lipton Ice Tea Campaign Stars Hugh Jackman
Marketing Daily, - Friday, March 19, 2010
The first commercial, "Tokyo Dancing Hotel," features Jackman appearing to be "tir ...
- Samsung Mobile Drafts L.A. Laker Odom
Marketing Daily, - Friday, March 19, 2010
In the ad, which will air extensively during the NCAA Basketball Tournamen ...
- Sharp Campaign Urges, 'You Have To See It, To See It'
Marketing Daily, Aaron Baar - Friday, March 19, 2010
In addition to TV spots airing on national broadcast and cable network ...
- Canadian Online Usage Surpasses TV
Online Media Daily, - Monday, March 22, 2010
Marketing and media research firm Ipsos this morning reported findings of ...
- Tougher Than Ever For TV Ads To Get That Viral 'Spice'
TV Watch, Wayne Friedman - Monday, March 22, 2010
Up until recently, only the Super Bowl has been the big sta ...
- Who's The Real Competition For New-Media Content Producers?
Video Insider, Ashkan Karbasfrooshan - Monday, March 22, 2010
If you're reading this, you're probably a big proponent of online vide ...
- Fess Parker, Who Set Off Crockett Coonskin Cap Craze, Dies
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
...
- Viacom Sues YouTube For Major Copyright Violations
MediaDailyNews, Wayne Friedman - Thursday, March 18, 2010
Viacom has revealed in court documents that YouTube executives deliberately allowed pirat ...
- Jerks vs. Jerks: The Viacom-YouTube Case
The Social Graf, Erik Sass - Friday, March 19, 2010
t's always refreshing when legal proceedings reach the point when all t ...
- Youtube: Don't Forget Where The Song Started
TV Watch, Wayne Friedman - Friday, March 19, 2010
Digital pennies may not work for big television companies -- but th ...
- Google Bringing The Web To TV?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 18, 2010
Last week, The Wall Street Journal reported that Google was quietly testi ...