- Millward Brown: Strong Creative Drives Viral Success
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
"It all boils down to strong creativity," Ann Green, senior vice preside ...
- Conan O'Brien On Fox: More Complicated, Riskier Move
TV Watch, Wayne Friedman - Thursday, March 18, 2010
Whenever the new Conan O'Brien's show starts up, expect one thing f ...
- Hormel Tells Consumers How To Spam, Spam, Spam, Spam ...
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 17, 2010
"So," you may be asking yourself after a hard day in t ...
- Unilever's Degree Targets The 'Wild' In Men
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
To attract the men, the Unilever brand has partnered with the Discove ...
- The New News Landscape Is Omnipresent
Research Brief, Jack Loechner - Wednesday, March 17, 2010
A new survey by the Pew Internet & American Life Project aim ...
- Media Insights Q&A With Mark Lieberman, CEO Of TRA
TV Board, Charlene Weisler - Wednesday, March 17, 2010
Mark Lieberman, Chairman and CEO of TRA, is acutely aware of h ...
- Tiger's Masters Return: CBS, ESPN May See Less Green
TV Watch, Wayne Friedman - Wednesday, March 17, 2010
Wouldn't you like to be a member of AT&T's marketing department toda ...
- What's Television's Next Business Model?
Video Insider, Michael Kokernak - Wednesday, March 17, 2010
Despite all these new media opportunities, sometimes it feels like we a ...
- Nationwide Insurance Sponsors Jack Hanna
Marketing Daily, - Monday, March 15, 2010
Nationwide has been a long-time supporter of the Columbus Zoo and Aquariu ...
- Southwest Launches Seven New Spots
Marketing Daily, Tanya Gazdik - Monday, March 15, 2010
"I think that it is a terrific spot for Southwest," says Hen ...
- Will March Madness Bring Sanity To Digital Media?
Online Spin, Joe Marchese - Tuesday, March 16, 2010
The lack of parity between online and offline media buying has ma ...
- PBS Goes to Facebook Before TV
The Social Graf, Erik Sass - Monday, March 15, 2010
Here's another social media first in 2010: A 102-minute documentary from P ...
- Do Media Mergers + Bottom-Line Thinking Equal Plain-Vanilla TV?
TV Watch, Wayne Friedman - Friday, March 12, 2010
Is everything on TV beginning to look the same? In any genr ...
- The Voice Of Truth
Marketing Daily, Robert Passikoff - Thursday, March 11, 2010
If you hire a celebrity to read copy, what do you g ...
- New Ad Model: Minimum Motivational Frequency
Online Spin, Dave Morgan - Thursday, March 11, 2010
The next five to 10 years will bring enormous changes to t ...
- Oscar Winner 'Hurt Locker' In Few Theaters: So Who's Really Getting Hurt?
TV Watch, Wayne Friedman - Thursday, March 11, 2010
n the vast entertainment landscape, consumers should be able to get the ...
- 'Mad Men' Characters Get All Dolled Up
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
Mattel is producing a collector's series of dolls based on the characte ...
- As Cable Looks For Retrans Help, It Should Consider What Viewers Want, Too
TV Watch, Wayne Friedman - Wednesday, March 10, 2010
The cable industry wants a review of all those retransmission rules. B ...
- Lexus Marketing VP Discusses Google TV Buy
Marketing Daily, Karl Greenberg - Monday, March 8, 2010
Besides running in rotation on prime time with a heavy buy ...
- Ad Publishing Tool Bridges Traditional And Online Media
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
Startup Analog Analytics emerges from stealth mode to launch a software platfo ...
- Who Watched the Olympic Athletes?
Research Brief, Jack Loechner - Tuesday, March 9, 2010
According to The Nielsen Company, the TV audience for the Winter Olympi ...
- TV's Old Style Of Marketing -- Road-Blocking -- Is New Again
TV Watch, Wayne Friedman - Tuesday, March 9, 2010
In this TV world -- unless you have an Oscars or ...
- 2K Sports Dangles $1 Million In Game Contest
Marketing Daily, Aaron Baar - Friday, March 5, 2010
The company is promoting the program with an integrated advertising campaign th ...
- Lexus Touts Hybrids in New Ad Campaign
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
The ad will run during prime time on network television and cabl ...
- Forget About Ratings -- We're Profitable
TV Watch, Wayne Friedman - Monday, March 8, 2010
So when do you stop thinking that high Nielsen ratings ultimately me ...
- Diet Coke Eyes 'Next Gen' Consumers
Around the Net In Brand Marketing, Thom Forbes - Friday, March 5, 2010
"Stay," a new spot for Diet Coke that will make its deb ...
- Orkin Gets Buggy In New Effort
Marketing Daily, - Thursday, March 4, 2010
The new spots feature giant insects trying to trick their way in ...
- Quickie Launches National TV Spot
Marketing Daily, - Thursday, March 4, 2010
The spot will also promote the Quickie brand and its retail partner ...
- Cottonelle To Roll Over Tissue Results On Oscars
Marketing Daily, Karl Greenberg - Thursday, March 4, 2010
John Stanwood, Cottonelle senior brand manager, says that the Academy Awards mak ...
- The Future Of Free Over-The-Air Television Looks Bleak
TV Board, Robert Yadon - Friday, March 5, 2010
The Federal Communications Commission recently launched an examination of the future ...