- Not Quite Enough Awards For TV Programming
TV Watch, Wayne Friedman - Friday, March 5, 2010
The Emmys, Golden Globes, and a host of other network-centric awards progra ...
- CNN Struggles, Prime-Time Viewers Fall 54%
Around the Net In Media, Fern Siegel - Wednesday, March 3, 2010
The cable network's prime-time lineup of Campbell Brown, Larry King and Anders ...
- New Depend Line Acts More Like Underwear
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
The campaign comprises TV, print, digital and grassroots efforts, with the messa ...
- Will TV Program Promotion Become A 'Point Of Sale' Business?
Online Spin, Dave Morgan - Thursday, March 4, 2010
I believe that TV shows need to be promoted to target viewe ...
- Incorporating Digital TV Advertising Into The Pre-Upfront
TV Board, Courtenay Harry - Thursday, March 4, 2010
Mr./Ms. CMO: Now is the ideal time to ask your agency h ...
- With TV Doing Lots Of 'Pulling,' What's The Damage To Viewers?
TV Watch, Wayne Friedman - Thursday, March 4, 2010
What's going on with all this TV pulling? Viacom has "pulled" "T ...
- Nissan Drives 'Parenthood' Premiere
Marketing Daily, - Wednesday, March 3, 2010
Continuing its TV partnership with NBC, Nissan has struck a deal ...
- Abbott's EAS Goes Mainstream For Muscles
Marketing Daily, - Tuesday, March 2, 2010
Abbott's EAS brand, normally associated with muscle-building, will launch a multi-tiered advertisi ...
- Pacquiao, Mayweather Fights Spawn Promotions
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
What would have been the biggest fight in recent years won't happ ...
- Media Insights Q&A With Nielsen's Manish Bhatia
TV Board, Charlene Weisler - Wednesday, March 3, 2010
Manish Bhatia, a member of Nielsen's Media Product Leadership team, is ...
- Cable Companies Unite Against Broadcasting's Little Guys
TV Watch, Wayne Friedman - Wednesday, March 3, 2010
It's always been cable versus broadcast. And now Discovery Communications and Cablevisi ...
- The Tipping Point For Metadata
Video Insider, Ben Weinberger - Wednesday, March 3, 2010
Where's Malcolm Gladwell when you need him? Someday soon we will rea ...
- 3-D TV: Cost, Glasses Barriers To Purchase
Marketing Daily, Aaron Baar - Monday, March 1, 2010
"3-D TV is going to drive interest and store traffic. And li ...
- Penney To Kick Off New Campaign During Oscars
Marketing Daily, Sarah Mahoney - Monday, March 1, 2010
While the Plano, Tex.-based retailer has spent as much of the recessi ...
- Olympics -- Slapshot In The Arm For The Peacock Network?
Marketing: Sports, Larry Mann - Tuesday, March 2, 2010
All in all, I think you would argue that these games ha ...
- Extra, Extra, Who Cares About It?
TV Board, Mitch Oscar - Tuesday, March 2, 2010
I was reading an article in The Wall Street Journal entitled "MacMill ...
- NBC's 'Tonight Show' Problem Has Started All Over Again
TV Watch, Wayne Friedman - Tuesday, March 2, 2010
Five years after NBC answered the question the first time, it's n ...
- Internet Video Subscriptions
Video Insider, Philip Leigh - Tuesday, March 2, 2010
Since Shawn Fanning launched the original Napster about a decade ago, ...
- Product Placements Increasing In Both Volume And Pitch
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
With viewing down, ad skipping via DVRs on the rise, and clutt ...
- Virgin America Too Appear In 'Fly Girls'
Marketing Daily, - Friday, February 26, 2010
Virgin America will be featured in a new television series "Fly Girls ...
- Hyundai Taps Understudies For Oscar Performance
Marketing Daily, Karl Greenberg - Friday, February 26, 2010
Chris Perry, head of Hyundai's U.S. advertising and marketing communications, says t ...
- Will TV Have To Face The Music, As The Music Industry Has Done?
TV Watch, Wayne Friedman - Monday, March 1, 2010
During the past two years, the number of people who bought mus ...
- Future Scheduling Of TV Ads: Where The Consumers Are
TV Watch, Wayne Friedman - Friday, February 26, 2010
Unknown to most viewers, TV programmers can put commercials wherever they lik ...
- American Legacy Launches Next Truth Ad
Marketing Daily, - Wednesday, February 24, 2010
The American Legacy Foundation's youth-focused anti-smoking campaign, "Truth," gets a new ...
- Del Taco's Integrated Facebook, TV Promos Pay Off
Marketing Daily, Karlene Lukovitz - Wednesday, February 24, 2010
In short, Del Taco's goals of harnessing social/traditional media integration to cost-effective ...
- Will A Digital Model For Broadcast News Mean More Analysis -- Or Straight News?
TV Watch, Wayne Friedman - Thursday, February 25, 2010
Broadcast and cable TV news shows continue to seek less expensive wa ...
- Media Insights Q&A with Bruce Tyroler
TV Board, Charlene Weisler - Wednesday, February 24, 2010
While there are many companies that are examining set-top-box data, Bruce Tyrole ...
- What To Watch: A Singer's Nipple Or An Olympian's Sudden Death?
TV Watch, Wayne Friedman - Wednesday, February 24, 2010
As the NFL does with the Super Bowl, NBC executives talk abo ...
- Red Robin Launches National Campaign
Marketing Daily, - Monday, February 22, 2010
Red Robin Gourmet Burgers, Inc. today launched a new national campaign th ...
- Is Quiz Show Deception Back? TV Tricks Have Never Left
TV Watch, Wayne Friedman - Tuesday, February 23, 2010
From reality to game shows, TV is as full of deception ...