- TV Maker Launching Marvel Comics Line
Marketing Daily, - Monday, April 5, 2010
The televisions feature a likeness of the character on the bottom t ...
- Get Ready For Subway's Breakfast Blitz
Marketing Daily, Aaron Baar - Monday, April 5, 2010
"We're using some of the marketing equities we've developed to show we' ...
- Nielsen Enters Puerto Rico
MediaDailyNews, - Tuesday, April 6, 2010
Nielsen Co. Monday said it officially launched a new TV audience measureme ...
- Nielsen Breaks Ad Campaign Aimed At Multicultural Targets
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2010
Nielsen Co. Monday unveiled an ad campaign to promote its awareness a ...
- And So It Begins... .
TV Board, Mitch Oscar - Tuesday, April 6, 2010
"As a Kindle subscriber to New York Times, you might like ...
- Woods Takes A Swing -- So Far, No TV Indecency Complaints
TV Watch, Wayne Friedman - Tuesday, April 6, 2010
TV's spring appears in lamb's clothing -- but a lion could ...
- P&G's Pantene Plans Reality TV-Style Ad
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
Pantene's reality TV-style campaign will center on a real person, chosen throu ...
- Step Away from the TV and Find Your Audience Online
Online Media Daily, Jayant Kadambi - Friday, April 2, 2010
Advertisers had it easy back in the good ol' days of appointme ...
- TV and iPad: Soon to be Complaining about Digital Pennies Again?
TV Watch, Wayne Friedman - Monday, April 5, 2010
Simpler technology. Big screen. No physical keyboard (who writes anything longer th ...
- Battle For Breakfast Heats Up With New Burger King Spot
Around the Net In Brand Marketing, Thom Forbes - Friday, April 2, 2010
In a volley in its war on McDonald's dominance at breakfast, Burg ...
- Emirates Airline Presents Bollywood Variety Show
Marketing Daily, - Thursday, April 1, 2010
Emirates airline has launched the first-ever Bollywood variety show to be ful ...
- Allstate Spanish Ads Have Una Voz Familiar
Marketing Daily, Tanya Gazdik - Thursday, April 1, 2010
Dennis Haysbert will appear in several new spots this year, including o ...
- When Piracy Really Takes Over, Movie Studios May Have To Abandon Ship
TV Watch, Wayne Friedman - Friday, April 2, 2010
Media piracy is a bad problem in Spain for U.S.-based movie studio ...
- Kraft Launches Big Push For Velveeta Shells & Cheese
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
Country singer Rodney Atkins touts one of the benefits of Velveeta Shel ...
- Marlee Matlin Launches Reality Show on YouTube
Around the Net In Media, Fern Siegel - Wednesday, March 31, 2010
Oscar winner Marlee Matlin had an idea for a reality about t ...
- Sprint Ads Tout Money-Back Guarantee
Marketing Daily, - Wednesday, March 31, 2010
The company will begin touting the plan in a new television ...
- Sears Launches Yard Guru Campaign
Marketing Daily, Sarah Mahoney - Wednesday, March 31, 2010
"We know that the majority of Americans have been cutting back ...
- Placement Supports New Mercedes Vehicles
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
The company is also sponsoring -- and has several products in ...
- Contestants Challenged To Redesign Scion
Marketing Daily, Tanya Gazdik - Wednesday, March 31, 2010
The primary objective of the campaign is to connect with the trendsettin ...
- Does Martha Stewart Want A Bigger Stage With Hallmark?
TV Watch, Wayne Friedman - Thursday, April 1, 2010
Martha Stewart probably wants her own cable channel -- like what Opr ...
- Are They Really Watching?
Engage:Moms, Petra Arbutina - Wednesday, March 31, 2010
Though my television may be on, there's a good chance I lo ...
- Hain Celestial Sponsors PBS Food Program
Marketing Daily, - Tuesday, March 30, 2010
Hain will promote its Imagine Natural Creations line of natural and organ ...
- Ratings Redefinitions Grow Frequent, Now Nielsen Changes Meaning Of 'Reach'
MediaDailyNews, Joe Mandese - Wednesday, March 31, 2010
In a move that has profound implications for the way advertisers a ...
- Media Insights Q&A With IAB's Sherrill Mane
TV Board, Charlene Weisler - Wednesday, March 31, 2010
Sherrill Mane began her career in research. Over time, at companies li ...
- Glenn Beck As Face Of Fox News? Maybe
TV Watch, Wayne Friedman - Wednesday, March 31, 2010
It's not about whether Fox News' "Glenn Beck" show has lost so ...
- Retrans Fees: No Long-Term Strategy
Video Insider, Michael Kokernak - Wednesday, March 31, 2010
Retransmission, in my opinion, has injected much needed liquidity into the conte ...
- Nike Shoots New Tiger Woods Spot
Marketing Daily, - Monday, March 29, 2010
According to TMZ, Nike has been working on a new TV sp ...
- Does Anyone Really Know What Time It Is: '30' The New '24'
TV Board, Mitch Oscar - Tuesday, March 30, 2010
According to the behavioral, attitudinal, aspirational OTX LMX Study: "The 24 ho ...
- Being On Television: Shockingly, For The Love Of It
TV Watch, Wayne Friedman - Tuesday, March 30, 2010
People believe in television. Apparently people who appear on TV shows belie ...
- Five Old-School Beer Commercials
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
If you've a hankering for beer commercials from the glory days ...