• by Joe Mandese  @mp_joemandese, April 6, 2010

Nielsen Co. Monday unveiled an ad campaign to promote its awareness and reputation among multicultural groups. The campaign, which specifically targets African Americans, Hispanic and Asian consumers, focuses on four Nielsen measurement services: consumer purchases, online, mobile and TV.

Themed "You Matter," the campaign promotes "how ethnic communities are positively impacted by Nielsen's ability to measure every day activities such as shopping and media consumption and drives home the importance of their participation in Nielsen studies," the company said.

The campaign will utilize an ethnically-specific media mix, including print ads, radio spots, mobile and online messages.

It was created by three multicultural advertising agencies: lead agency Chicago-based Beaman Inc.; Los Angeles-based PanCom International and The Phelps Group (formerly Anita Santiago Advertising).