- Toyota Pulls ABC TV Ads
Marketing Daily, - Tuesday, February 9, 2010
Toyota dealers in five Southeast states have yanked their commercials off A ...
- ANA: Fewer Foresee Death Of TV Spot In Decade
Marketing Daily, Aaron Baar - Monday, February 8, 2010
There was also a high level of interest in branded entertainment a ...
- Most Meaningful: Snickers. Least: GoDaddy
Marketing Daily, Karl Greenberg - Monday, February 8, 2010
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads th ...
- The Collaborative Alliance
TV Board, Mitch Oscar - Tuesday, February 9, 2010
On March 15th in New York City at The Helen Mills Theate ...
- Who Gets Marketing Value From Letterman's Super Bowl Promo?
TV Watch, Wayne Friedman - Tuesday, February 9, 2010
David Letterman appeared in a promo during the Super Bowl with Opr ...
- NBC Wants To Eliminate Emmy Tape Delay
Around the Net In Media, Fern Siegel - Monday, February 8, 2010
In a first for the Emmys telecast, NBC executives are seriously consideri ...
- ABC's Sawyer Cool, Sleek Newscasts Appeal To Viewers
Around the Net In Media, Fern Siegel - Monday, February 8, 2010
Quietly taking over as anchor from Charles Gibson at " ABC Wor ...
- Michigan's Travel Campaign Shows ROI
Marketing Daily, - Saturday, February 6, 2010
Travel Michigan's "Pure Michigan" ad campaign continues to deliver a significant retu ...
- Acura Gets Design-Conscious For ZDX
Marketing Daily, Karl Greenberg - Friday, February 5, 2010
Honda Motor's Acura division is running a national advertising campaign for i ...
- Cars.com Launches Mobile Shopping Application
Marketing Daily, Karl Greenberg - Saturday, February 6, 2010
"Mobile is "huge for us and has been a focal point f ...
- Obit: Former NBC Research Chief Rubens, Dead At 82
MediaDailyNews, - Monday, February 8, 2010
Bill Rubens, who oversaw research at NBC during some of the peaco ...
- My Epitaph
MediaDailyNews, Joe Mandese - Friday, February 5, 2010
Worry not. I am still here. Writing columns. The occasional eulogy. ...
- Google Calculates Benefits For Direct-Response Ads
MediaDailyNews, David Goetzl - Friday, February 5, 2010
Under a new feature, the Google TV Ads platform can now automatical ...
- The Scrap Over Advocacy Ads
Online Spin, Kendall Allen - Monday, February 8, 2010
The Super Bowl frees us up to shamelessly marvel at bigness. Spor ...
- So Your TV Show Didn't Piss Off Anyone. Are You Off The Hook, Or Off The Air?
TV Watch, Wayne Friedman - Monday, February 8, 2010
If it's MTV's "Jersey Shore," or a foul-mouthed rock star presenter ...
- Nike's Jordan Debuts Air Jordan 2010
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2010
The integrated marketing campaign focuses on Wade's Air Jordan 2010. The sp ...
- Sinclair To Carry CoolTV
MediaDailyNews, - Thursday, February 4, 2010
Cool Music Network's TheCoolTV will be carried in 34 Sinclair markets. ...
- C3 And The Next Media Frontier: Set-Top-Box Data
TV Board, Ed DeNicola - Friday, February 5, 2010
The national television industry has every reason to congratulate itself for successful ...
- Congress Wonders If Comcast/NBC Merger Will Make Consumers Happy
TV Watch, Wayne Friedman - Friday, February 5, 2010
How can we tell if the Comcast-NBC merger will be a go ...
- Toys Do Talking In Kia's First Bowl Spot
Marketing Daily, Karl Greenberg - Wednesday, February 3, 2010
The ad, reaching for young parents who probably aren't quite ready ...
- The PC Will Not Beat the TV For Video Ad Dollars
Online Spin, Dave Morgan - Thursday, February 4, 2010
A lot of people believe that just because a growing number ...
- Big-Event TV Is Back: Will Smaller Screens Be A Game-Changer?
TV Watch, Wayne Friedman - Thursday, February 4, 2010
Make TV events bigger, and everyone should be happy. Or maybe n ...
- OWN: Oprah Has Show About Her Show
Around the Net In Media, Fern Siegel - Wednesday, February 3, 2010
When Oprah Winfrey's cable channel OWN makes its debut in January, s ...
- Coke Zero Enters 'Bracketville' Via Contest
Marketing Daily, Tanya Gazdik - Tuesday, February 2, 2010
Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhan ...
- EA Games Books Heavy TV Ad Schedule
Marketing Daily, Aaron Baar - Tuesday, February 2, 2010
The strategy of booking appointment television (such as live sporting events a ...
- Media Insights Q&A with Shari Anne Brill
TV Board, Charlene Weisler - Wednesday, February 3, 2010
Shari Anne Brill has received many honors in her research career, includi ...
- TV Providers Want More Info About Viewers -- But Will They Pay The Price?
TV Watch, Wayne Friedman - Wednesday, February 3, 2010
Media companies want to seed interest in TV shows, networks, and service ...
- Local Ads Feature Dealers' Stories; Ford's Business Acumen
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 2, 2010
Ford is not only making hay out of its ability to st ...
- Taco Bell Super Bowl Efforts Feature ... NBA Legend
Marketing Daily, Karlene Lukovitz - Monday, February 1, 2010
The chain is leveraging the Super Bowl to get a jump ...
- Grammys Sing, Ratings Hit High Note
MediaDailyNews, Wayne Friedman - Monday, February 1, 2010
CBS' "52nd Grammy Awards" saw TV ratings shoot up an eye-opening 3 ...