- Newton Minow: TV Still 'Wasteland'?
Around the Net In Media, Phyllis Fine - Tuesday, April 19, 2011
Interesting interview with former FCC head Newton Minow, he of the famo ...
- 6 Cablers Return To TWC App
MediaDailyNews, - Monday, April 18, 2011
After acrimony between Time Warner Cable and its programmers, the provider ...
- Mobile Content Venture Launches in 12 New Markets
MediaDailyNews, Wayne Friedman - Monday, April 18, 2011
Major broadcasters' mobile TV efforts are expected to be in 32 marke ...
- ESPN Approves 'Relevant' Endorsements
MediaDailyNews, David Goetzl - Monday, April 18, 2011
Responding to criticism that endorsement roles may compromise the objectivity of i ...
- Snacks
TV Board, Bob DeSena - Tuesday, April 19, 2011
If you'll indulge me this week, I'd like to cover a coup ...
- 'Manufactured' Reality TV: Viewers Can See The Thumbprints
TV Watch, Wayne Friedman - Tuesday, April 19, 2011
Finally, a burnout over reality! "We heard a lot from viewers abo ...
- NHL Should Have Brought ESPN Into the Rink
TVBlog, David Goetzl - Tuesday, April 19, 2011
From an NHL player's standpoint, the most encouraging news from a n ...
- Kotex Launches Fem Care Products for Tweens
Marketing Daily, Tanya Gazdik - Saturday, April 16, 2011
Research shows that one in three young girls has no idea what ...
- JetBlue Launches 'NonStop' Boston Campaign
Marketing Daily, - Saturday, April 16, 2011
A character called Mr. Nonstop has the leading role in an ...
- Ford To Regional Sales VP, RLTV
MediaDailyNews, - Friday, April 15, 2011
David J. Ford has joined the RLTV advertising sales team as region ...
- 'Idol' Reigns As Season Nears End
MediaDailyNews, Wayne Friedman - Friday, April 15, 2011
Ready for the final push into the season-ending May period, Fox ke ...
- 'Friday Night Lights' Memorabilia Up For Auction
MediaDailyNews, David Goetzl - Friday, April 15, 2011
Fans of the critically acclaimed but ratings-challenged "Friday Night Lights" can o ...
- Discovery Teams With Big Producers
MediaDailyNews, David Goetzl - Friday, April 15, 2011
Discovery Communications' studio arm said it has development arrangements with producers behi ...
- TV's Weekend At Bernie's
TV Board, Mark Lieberman - Monday, April 18, 2011
"Age/sex demos are dead." So went the refrain last week at t ...
- Rerun/Repeat Programming Becomes Today's Trend -- Tomorrow's, Too
TV Watch, Wayne Friedman - Monday, April 18, 2011
Plenty of TV critics still complain cable networks are mostly just ...
- Cable Networks Continue Growth Path
TVBlog, David Goetzl - Monday, April 18, 2011
It continues to be an auspicious time in the cable network busine ...
- Backstory: Why Those ABC Soaps Were Killed
Around the Net In Media, Phyllis Fine - Friday, April 15, 2011
ABC execs have been planning the cancellation of the long-running"All My Childre ...
- Maytag Is Out To Warm Up Its Image
Marketing Daily, Sarah Mahoney - Thursday, April 14, 2011
Maytag is introducing a new brand campaign that it hopes will wa ...
- 3 Smaller Kraft Brands' New Campaigns Detailed
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Kraft Foods recently announced the existence of "Operation Spark" -- an initiati ...
- Yokohama Tire Running Ad With Kids-Game Theme
Marketing Daily, - Thursday, April 14, 2011
Yokohama Tire Corporation has a new TV commercial based on the kid ...
- TV Viewers Embrace Long-form Digital Content
MediaDailyNews, Wayne Friedman - Thursday, April 14, 2011
Longer-form digital entertainment content destinations continue to gain popularity among U.S. ...
- Invidi Raises $49 Million, Puts Software In DirecTV DVRs
MediaDailyNews, Fern Siegel - Thursday, April 14, 2011
Invidi Technologies has completed its $49 million D round of funding. T ...
- P&G, Walmart Continue Family Movie Support
MediaDailyNews, David Goetzl - Thursday, April 14, 2011
Procter & Gamble and Walmart said they will continue as sponsors ...
- Show Time: Nick Renews iCarly
MediaDailyNews, David Goetzl - Thursday, April 14, 2011
Nickelodeon will offer a fifth season of "iCarly," a show partly abo ...
- Cable Carriage Is Still An Important Goal In The Quickly Growing Digital TV Age
TV Watch, Wayne Friedman - Friday, April 15, 2011
Cross-channel promotion is nothing new in the still-strong cable and satellite ...
- Hard to Feel Sorry for Verizon Signature
TVBlog, David Goetzl - Friday, April 15, 2011
It's tough to feel sorry for the long-time face of Verizon Wirele ...
- No Soap: ABC Kills 'All My Children,' 'One Life To Live'
Around the Net In Media, Phyllis Fine - Thursday, April 14, 2011
ABC just announced it is pulling the plug on these venerable so ...
- Discovery Launches Velocity Channel For Upscale Men
Around the Net In Media, Phyllis Fine - Thursday, April 14, 2011
Discovery targets one of its unserved demos -- college-educated men 35-54 wi ...
- Katie Couric, 'Smiling Sweetly,' Says Nothing
Around the Net In Media, Phyllis Fine - Thursday, April 14, 2011
Kinda nasty and cynical (but so well-written... Ah, what can we sa ...
- TrueCar Preps National Program To Build Awareness
Marketing Daily, Karl Greenberg - Wednesday, April 13, 2011
Online automotive site TrueCar has signed a deal with direct marketing compa ...