- Mazda Launches New Brand Campaign
Marketing Daily, - Wednesday, April 13, 2011
Mazda has a new ad push starting this week with the them ...
- Online TV Revs Hit $1.6B, But Networks Move Cautiously
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2011
Major growth of U.S. online television has pushed the business to $1 ...
- MPG Signs Rentrak Deal For Set-Top-Box Data to Help with Upfront Planning
MediaDailyNews, David Goetzl - Wednesday, April 13, 2011
As Nielsen looks to sign clients for its fledgling measurement product usi ...
- Cross-Platform Conversation Boosts Event TV
MediaDailyNews, Caleb Kramer - Wednesday, April 13, 2011
Online conversation is having a positive effect on event TV. Even f ...
- Nielsen Digital Ratings Give TV Modest Lift
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2011
Nielsen's Extended Screen ratings -- which will include TV viewing on digit ...
- DirecTV Has 'Gone' Surfing
MediaDailyNews, David Goetzl - Wednesday, April 13, 2011
DirecTV's dedicated 24/7 3D channel will launch a series focusing on t ...
- NBC Live Helps You Watch TV
The Social Graf, Erik Sass - Thursday, April 14, 2011
I've never understood the appeal of social TV watching -- meaning, loggi ...
- Set-Top Box-Lexicon: It Is So 'Over'
TV Board, Jane Clarke - Thursday, April 14, 2011
We have Set-Top Boxes, whether Analog or Digital and hardware that hel ...
- When Digital TV Episodes Have Lots Of Commercials, Viewers Will Go To Other Screens
TV Watch, Wayne Friedman - Thursday, April 14, 2011
Competing TV screens or complementary TV screens? The CW has been cheer ...
- GMC Goes on Ride with Upfront Bus Stunt
TVBlog, David Goetzl - Thursday, April 14, 2011
GMC's Mary Jeanne (MJ) Cavanagh has been meeting with buyers to pit ...
- AirPlay For All?
VidBlog, Steve Smith - Thursday, April 14, 2011
Apple's admittedly cool video-tossing technology AirPlay got a viral burst yesterday wh ...
- How Cinema Owners Could Favor Studios Against VOD Plan
Around the Net In Media, Phyllis Fine - Wednesday, April 13, 2011
This summer, movie theater owners could give more of their screens ...
- Charlie In Talks To Return To 'Men'?
Around the Net In Media, Phyllis Fine - Wednesday, April 13, 2011
Not really surprising: Charlie Sheen told a Boston radio station he w ...
- 'Oprah' To Pull In $1 Million For 30-Sec Finale Spots
MediaDailyNews, Wayne Friedman - Tuesday, April 12, 2011
The finale of syndicated series "The Oprah Winfrey Show" is poised ...
- TV Upfront Predicted To Hit $10B, Broadcast, Cable See Double-Digit Rises
MediaDailyNews, Wayne Friedman - Tuesday, April 12, 2011
For the first time in many years, broadcast networks' overall ad volu ...
- Another NBC Change: Telemundo Prez Exits In June
MediaDailyNews, Wayne Friedman - Tuesday, April 12, 2011
More senior executive changes at NBC Universal -- this time concerning Telemund ...
- Agency Executives Question Healthy Upfront Projection
Show Daily, David Goetzl - Wednesday, April 13, 2011
Despite an analyst's projection Tuesday that broadcast pricing and volume in t ...
- Advertisers In Programmers' Clothing
Show Daily, Gavin O'Malley - Wednesday, April 13, 2011
So, what do the captains of content think about advertisers getting the ...
- Internet Helping Drive TV Spending
Show Daily, David Goetzl - Wednesday, April 13, 2011
On a morning panel at the Outfront conference, multiple executives said ...
- Nielsen's Extended Screen TV data: Hold the cheers
Show Daily, Wayne Friedman - Wednesday, April 13, 2011
Nielsen efforts to measure TV ratings on extended digital video screens ...
- Men at Spike -- maybe more of Esquire thing.
Show Daily, Wayne Friedman - Wednesday, April 13, 2011
Shifts in MTV Network's Spike are coming. But don't look for ma ...
- Don't look for too many sitcoms on MTV
Show Daily, Wayne Friedman - Wednesday, April 13, 2011
Sitcoms for millennials? This isn't for MTV networks' young audience, which ...
- Media Insights Q&A With Howard Horowitz
TV Board, Charlene Weisler - Wednesday, April 13, 2011
Howard Horowitz is best known for his eponymous company Horowitz Associates, In ...
- The Importance Of Being Earnest About Relevance
TV Board, Bob DeSena - Wednesday, April 13, 2011
In Dudley Moore's portrayal of "Arthur" (I haven't seen the Russell Bra ...
- Asking Consumers To Pay For Programming Also Means Giving Away Free Content
TV Watch, Wayne Friedman - Wednesday, April 13, 2011
What do you keep? What do you give away? Take a b ...
- TV Market is Robust, but the Internet May Be a Reason
TVBlog, David Goetzl - Wednesday, April 13, 2011
Remember five years ago when TV was moribund. The Web was suppos ...
- Will the iPad Eat TV Next?
VidBlog, Steve Smith - Wednesday, April 13, 2011
Precisely what kind of market threat or usage shift the iPad represen ...
- James Cameron Founds Company To Jump-Start 3D TV
Around the Net In Media, Phyllis Fine - Tuesday, April 12, 2011
Director James Cameron isn't content to develop new 3D technology for su ...
- Ford Intros Urban-Market Effort For Focus
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that t ...
- Walmart Unleashes Its 'Match It!' Effort
Marketing Daily, Sarah Mahoney - Monday, April 11, 2011
It's also putting some 8,500 items back on store shelves -- ...