- P&G Cause Effort Celebrates Pampers' 50th
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
The effort includes TV ads that feature "little miracles," a Facebook progr ...
- Hearst, Mark Burnett Team For Joint TV Venture
MediaDailyNews, David Goetzl - Monday, April 11, 2011
While a larger production company may have been the most likely suit ...
- Rebranded Tr3 Kicks Up Ratings
MediaDailyNews, David Goetzl - Monday, April 11, 2011
The MTV bilingual network that was recently rebranded as Tr3s said ...
- Local TV Should Issue Social Ad Memo
On Media, Diane Mermigas - Friday, April 8, 2011
The latest ad spending numbers point to new vulnerability in TV station ...
- Fox Picks Kaltura To Power Online Video
Online Media Daily, Gavin O'Malley - Monday, April 11, 2011
Broadening the focus of its "TV Everywhere" initiatives, Fox Digital Media h ...
- Donovan Working With Google, Microsoft, Others
Show Daily, Joe Mandese - Tuesday, April 12, 2011
In a surprisingly impromptu announcement, Donovan Data Systems' Harvey Kent told attende ...
- Adjusting a cable buy -- on the fly
Show Daily, Wayne Friedman - Tuesday, April 12, 2011
Targeting adults 25-54 and $75,000 plus TV viewers? That's the bare minim ...
- Hey, cable networks! Too many promos!
Show Daily, Wayne Friedman - Tuesday, April 12, 2011
During a panel discussion at the Re:Vision event, one featuring some colle ...
- Television is still good -- but future metrics give me a headache
Show Daily, Wayne Friedman - Tuesday, April 12, 2011
Television ad spending continues to grow, but new wave analytics are troubli ...
- Data & Marketing: The Virtuous Circle
TV Board, Mark Lieberman - Tuesday, April 12, 2011
The Big Apple can feel like a small town sometimes, so ...
- The Blockbuster Deal: Will Consumers Still Like Shopping For TV Content In A Real Store?
TV Watch, Wayne Friedman - Tuesday, April 12, 2011
Shelf space. Brick and mortar. Line extension. Do these somewhat archaic busine ...
- Pair of Analyst Reports Show Networks' Growth to Continue
TVBlog, David Goetzl - Tuesday, April 12, 2011
Two Wall Street analyst reports Thursday gave more evidence that it's ...
- Alec Baldwin Trash Talks With John Krasinski In New Spot
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Pro baseball accessories maker "New Era" has launched a TV ad sh ...
- Hearst Teams Up With Producer Mark Burnett
Around the Net In Media, Phyllis Fine - Monday, April 11, 2011
Will the oversexed Cosmo girl get her own reality show? That cou ...
- Viacom's Philippe Dauman Highest-Paid CEO
Around the Net In Media, Phyllis Fine - Monday, April 11, 2011
You can rest easy, according to The Wrap: While "unemployment is sti ...
- 'Saturday Night Live' Jumps On The Boomer Bandwagon
Engage:Boomers, Mark Bradbury - Monday, April 11, 2011
With demand for accountability, advertisers will eventually get on the same pa ...
- Uncle Ben's Stresses Rice as Healthy Foundation
Marketing Daily, Karlene Lukovitz - Friday, April 8, 2011
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this wee ...
- Nielsen To Launch Local Ratings System
MediaDailyNews, David Goetzl - Friday, April 8, 2011
A key component in a local-market measurement system using set-top-box data th ...
- SQAD Granted NetCosts Patent
MediaDailyNews, - Monday, April 11, 2011
Tarrytown, NY-based syndicated media pricing researcher SQAD Inc. this morning announced th ...
- NFL Ad Dollars Could Flow To Prime Time
MediaDailyNews, Wayne Friedman - Friday, April 8, 2011
The strong market for broadcast and cable TV networks may get bette ...
- ESPN App Will Run Without Ads
MediaDailyNews, Wayne Friedman - Friday, April 8, 2011
ESPN will complicate the live TV mobile app environment in launching i ...
- Blinkx Acquires Burst For $30 Million
Online Media Daily, Gavin O'Malley - Friday, April 8, 2011
Signaling market consolidation, video indexing and ad company Blinkx has agreed ...
- Will A More Fragmented TV World Result In More Name Changes?
TV Watch, Wayne Friedman - Monday, April 11, 2011
Recently Discovery's Science Channel went to just Science; now NBC Universal's Sleu ...
- ESPN Smart to Wait For iPad Advertising to Evolve
TVBlog, David Goetzl - Monday, April 11, 2011
As ESPN's service that streams live sports online was maturing, the compa ...
- L'eggs Walk Back Onto TV
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
L'eggs was once bigger than mood rings and Hai Karate combined. N ...
- Ads For Mobil Super Feature Baseball Legends
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Ex-Major League Baseball stars Tommy John, Andre Dawson and Greg Luzinski a ...
- Comics' Icon Dagwood Bumstead: Too Many Commercials
Around the Net In Media, Phyllis Fine - Friday, April 8, 2011
Very cool post about how none other than Dagwood Bumstead from t ...
- Nielsen Completes Set-Top-Box Trial, Readies Client Consultations
MediaDailyNews, David Goetzl - Thursday, April 7, 2011
Nielsen has completed testing on using set-top-box data to upgrade its existi ...
- Cord-Cutting On Rise
MediaDailyNews, - Thursday, April 7, 2011
A new study from the Convergence Consulting Group finds cord-cutting on t ...
- Fox's 'Breaking In' Has Strong Breakout
MediaDailyNews, Wayne Friedman - Thursday, April 7, 2011
Coming out after "American Idol" at 9:30 p.m., Fox's new comedy "Breaki ...